SYSTEM AND METHOD FOR TOY ADOPTION AND MARKETING
First Claim
1. A method comprising:
- first using a first registration code obtained from purchasing a first item, to access a portion of a website from a first computer;
second using a second registration code obtained from purchasing a second item, to access another portion of the website, where said second registration code is different than said first registration code;
using said first computer to access the website, receiving and viewing a first image on the first computer, that is received by the first computer subsequent to said using said first registration code, and receiving and viewing a second image that is received by the first computer subsequent to said using said second registration code;
subsequent to accessing said portion of said website using said first registration code, and subsequent to accessing said another portion of said website using said second registration code, accessing said first image and said second image using a user identification name and a password without reentering said first registration code and said second registration code;
selecting a first name for said first image on said website, after said first using;
selecting a second name for said second image on said website, after said second using;
after entering said user identification name, interacting with said first and second images to bring about changes to said first and second images displayed by said first computer, wherein said changes are based on said interacting;
wherein said viewing said first and second images comprises viewing said first and second names using the first computer; and
extending an invitation to at least one friend on the website using the first computer, said invitation inviting said at least one friend to view at least one of the first and second images in a virtual room owned by and customizable by said user, said friend being other than said user.
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Accused Products
Abstract
A method and computer system for providing a virtual world are disclosed. First and second registration codes, which are different and are obtained from purchasing items are used to access different portions of a website. Subsequent to accessing the portions of the website using the registration codes, a first image and a second image are accessed to be viewed, each by using a user identification name and a password without reentering the first and second registration codes. A name is to be selected for each of the images after using the registration codes. After entering the user identification name, the first and second images are to be interacted with to bring about changes to the first and second images, and the changes are based on the interacting. An invitation is to be extended to at least one friend on the website, the at least one friend to view at least one of the first and second images in a virtual room owned by and customizable by the user.
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Citations
64 Claims
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1. A method comprising:
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first using a first registration code obtained from purchasing a first item, to access a portion of a website from a first computer; second using a second registration code obtained from purchasing a second item, to access another portion of the website, where said second registration code is different than said first registration code; using said first computer to access the website, receiving and viewing a first image on the first computer, that is received by the first computer subsequent to said using said first registration code, and receiving and viewing a second image that is received by the first computer subsequent to said using said second registration code; subsequent to accessing said portion of said website using said first registration code, and subsequent to accessing said another portion of said website using said second registration code, accessing said first image and said second image using a user identification name and a password without reentering said first registration code and said second registration code; selecting a first name for said first image on said website, after said first using; selecting a second name for said second image on said website, after said second using; after entering said user identification name, interacting with said first and second images to bring about changes to said first and second images displayed by said first computer, wherein said changes are based on said interacting; wherein said viewing said first and second images comprises viewing said first and second names using the first computer; and extending an invitation to at least one friend on the website using the first computer, said invitation inviting said at least one friend to view at least one of the first and second images in a virtual room owned by and customizable by said user, said friend being other than said user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method comprising:
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first using a first registration code obtained from purchasing a first item, to access a portion of a website from a first computer; second using a second registration code obtained from purchasing a second item, to access another portion of the website, where said second registration code is different than said first registration code; receiving and viewing a first image on the first computer, that is received by the first computer subsequent to said using said first registration code, and receiving and viewing a second image that is received by the first computer subsequent to said using said second registration code; subsequent to accessing said portion of said website using said first registration code and accessing said another portion of said website using said second registration code, accessing said first image and said second image using a user identification name and a password without reentering said first and second registration codes; selecting a first name for said first image on said website, after said first using; selecting a second name for said second image on said website, after said second using; responsive to said accessing said first image and said second image using said user identification name and said password, interacting with said first and second images, wherein said interacting results in changes to said first and second images that are based on said interacting; viewing said first and second images and viewing said name of each of said first and second images; receiving, from another user, an invitation to become a friend to said another user and to view images on said website that are associated with said another user that are not associated with said user identification name, said friend being other than a user associated with said user identification name; and subsequent to accepting said invitation, viewing said images on said website that are associated with said friend. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A method comprising:
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first accepting a first registration code obtained by a user from purchasing a first item on a server computer; validating said first registration code on the server computer, and providing access to information on a website being served by said server computer subsequent to said validating; responsive to said validating said first registration code, providing access to a first image that is to be viewed by a user on said website using a user computer; second accepting a second registration code obtained from the user purchasing a second item on a server computer; second validating said second registration code on the server computer, and allowing to access to information on a website being served by said server computer subsequent to said second validating; subsequent to said second validating said second registration code, providing a second image that is to be viewed by the user on said website using said user computer; first receiving a first name for said first image on said website and associating said first name with said first image; second receiving a second name for said second image on said website and associating said second name with said second image; receiving a user identification name and, in response to said receiving, granting access to said first and second images without requiring reentering said first and/or second registration code, said granting access to said first and second images allows interacting with said first and second images on said website by said user, said interacting comprising showing said first and second images and showing said first name and said second name, said interacting changing said first and second images; providing information from said server computer that displays said changes to said first and second images that are based on said interacting; subsequent to said first using and said second using, providing a control which enables the user to take an action to invite at least one friend on the website to view the first and second images within a virtual room registered to the user identification name; and receiving a response from said at least one friend who has been invited, and allowing said at least one friend to view said first and second images on the website using a different computer in communication with said server computer over a communication network. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. A method comprising:
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validating a first registration code on a server computer, and allowing a user access to information on a website being served by said server computer and associating said first registration code with a first user identification name; after said validating said first registration code, providing a first image that is viewed by the user; validating a second registration code on the server computer, and associating said second registration code with said first user identification name; subsequent to said validating said second registration code, providing a second image that is viewed by the user; receiving information from the user indicative of interacting with said first and second images, wherein the first and second images are accessible to the user via said first user identification name, without requiring reentering said first and/or second registration code, said interacting showing said first and second images on said website, said interacting changing an appearance of said first and second images; providing information from said server computer that displays said changes to said first and second images that are based on said interacting; receiving an invitation from another user to be conveyed to the user, the invitation requesting the user to view images on said website that are associated with said another user but are not associated with said first user identification name, said another user being other than said user; and after receiving acceptance of said invitation from said user, serving content to be presented to the user to allow the user to view said images on said website that are associated with said another user. - View Dependent Claims (35, 36, 37, 38, 39, 40, 41, 42)
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43. A server computer executing software instructions for performing a method comprising:
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first validating a first registration code on the server computer, and providing access to information on a website being served by said server computer after said validating said first registration code, providing a first image that is viewed by a user after said validating said first registration code, second validating a second registration code on the server computer, and providing access to information on the website being served by said server computer after said validating said second registration code, providing a second image that is viewed by a user after said validating said second registration code, granting said user access for interacting with said first and second images via a user identification name, without requiring reentering of said first and/or second registration code, said interacting showing said first and second images and showing a first name associated with said first image and a said second name associated with said second image, said interacting resulting in a change of an appearance of said first and second images; said server computer providing information that displays said changes in appearance of said first and second images based on said interacting; subsequent to validating said first and said second registration codes, said server computer providing the user with the capability to extend an invitation to at least one friend on the website to view the first and second images associated with the user; and after acceptance of said invitation by said at least one friend, said server computer serving content that allows said friend to view said first and second images of said first and second images on the website using a different computer in communication with said server computer over a communication network. - View Dependent Claims (44, 45, 46, 47, 48, 49, 50, 51, 52)
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53. A method comprising:
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first receiving a first registration code, obtained by a user from purchasing a first real world item, into a website; second receiving a user identification name and a password into the website and, in response to said second receiving, granting the user access to a user account associated with the user; associating the first registration code with said user account, responsive to said first and second receiving; after said first receiving, providing a virtual item on said website associated with said user account; receiving a selection of a name for said virtual item on said website; controlling interacting with the virtual item on said website; displaying said virtual item as an output of said website intended for a remote computer; changing said virtual item based on said interacting, and where said displaying comprises displaying a changed appearance of said virtual item based on said interacting; subsequent to said first receiving, providing a capability for the user to take an action to invite at least one friend on said website to view the user'"'"'s virtual item; subsequent to the user extending an invitation, providing outputs to another remote computer presenting to said at least one friend said virtual item on said website as changed by said interacting; receiving a second registration code obtained from purchasing a second real world item, into the website; and associating said second registration code with said user identification name, and allowing interaction with multiple virtual items based on a single said user identification name; and wherein said inviting said at least one friend invites said at least one friend to view said multiple virtual items of said user associated with said single user identification name. - View Dependent Claims (54)
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55. A method comprising:
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first entering a first registration code, obtained from purchasing a first real world item, into a website, from a user computer with a processor that is programmed to receive said entering; second entering a user identification name and a password into the website, to obtain access to a user account; obtaining access to a first virtual item on said website based on said first and second entering; viewing said first virtual item on said user computer based on at least one of said first entering or said second entering; entering, into the user computer, a selection of a name for said virtual item on said website; interacting with the virtual item on said website by entering commands on said user computer for said interacting; viewing a changed virtual item on said user computer based on said interacting; while accessing said user account, receiving and accepting an invitation from at least one friend on said website to view a virtual item belonging to the at least one friend, an appearance of the friend'"'"'s virtual item being changeable by the friend based on said friend'"'"'s interacting with said friend'"'"'s virtual item; and subsequent to said accepting, viewing said friend'"'"'s virtual item as changed by the friend, on said user computer. - View Dependent Claims (56, 57, 58, 59, 60)
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61. A method comprising:
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entering a unique registration code obtained by a user into a first computer, said unique registration code being obtained by the user from purchasing a first toy into a website, said first toy being one of a plurality of different toys provided for sale; receiving access to said website; after said receiving access on said website, receiving a representation on said website of said first toy; entering a user name and a password into the website for a user account; during a session after said receiving access, receiving access to said representation responsive to a subsequent entry of said user name and password for said user account; receiving an invitation from at least one friend on said website to view at least one representation associated with said at least one friend on said website; and subsequent to accepting said invitation, viewing said at least one representation associated with said at least one friend on said website. - View Dependent Claims (62, 63, 64)
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Specification