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SYSTEM AND METHOD FOR TOY ADOPTION AND MARKETING

  • US 20110167485A1
  • Filed: 03/17/2011
  • Published: 07/07/2011
  • Est. Priority Date: 12/31/2003
  • Status: Active Grant
First Claim
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1. A server computer system, comprising:

  • a storage subsystem, storing a plurality of items of different personalized information about multiple different users, said items of different personalized information including;

    plural different user identifications and passwords associated with said user identifications respectively representing users,plural registration information, each registration information including information that is based on a code individual to a specific item and a user,said server computer system programmed to have a first function which accepts login credentials including a user identification and password, said first function operating for validating said login credentials,said server computer system programmed to have a second function which controls forming a first user account and creating a first user identification and first password for the first user account, and storing said first user identification and first password among said plural different user identifications and passwords associated with said user identifications respectively representing userssaid storage subsystem also storing information about registration codes that have not yet been entered,said server computer system programmed to have an item registration function which accepts entry of one of said registration codes that have not yet been entered, and based on said entry of said one of said registration codes, retrieves first stored information from said storage subsystem that was previously associated with said one registration code and to provide said first stored information associated with said one registration code, said item registration function associating said first stored information indicative of the one registration code with said first user identification as said registration information that is stored in said storage subsystem, where said first stored information represents a virtual item,said item registration function also accepts entry of a second of said registration codes that have not yet been entered, and based on said entry of said second of said registration codes, retrieves second stored information from said storage subsystem that was previously associated with said second registration code and to provide said second stored information associated with said second registration code, said item registration function associating said second stored information indicative of the second registration code with said first user identification as said registration information that is stored in said storage subsystem, such that said storage subsystem stores both said first stored information and said second stored information associated with said first user identification,the server computer system also, responsive to said validating said first user identification, producing a virtual world which is individualized using information indicative of both said first and second stored information,the server computer system producing information indicative of the virtual world to be shown to a user, including the virtual item; and

    the storage subsystem receiving commands from the user indicative of interacting with said virtual world and creating outputs which show said interacting responsive to said commands.

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