IDENTIFYING CLIENT PATTERNS USING ONLINE LOCATION-BASED DERIVATIVE ANALYSIS
First Claim
1. A method of targeting services according to location-based information derived from a wireless transceiver device, said method comprising the steps of:
- a) receiving position and time information indicating positions of said wireless transceiver device as a function of time;
b) calculating rate-based information for said wireless transceiver device based on a rate of travel calculated using said position and time information;
c) calculating direction-based information for said wireless transceiver device based on a direction of travel calculated using said position information; and
d) providing content based on said rate of travel and said direction of travel.
5 Assignments
0 Petitions
Accused Products
Abstract
A method and system for targeting content (e.g., a service or an advertisement) according to location-based information derived from a mobile wireless transceiver device. Position information as a function of time is used to calculate a rate of travel and a direction of travel. This information can be used to identify a likely mode of transportation. Geographical information can be used to further refine the mode of transportation. Thus, in addition to the position of the wireless transceiver devices, factors such as the rate of travel, the direction of travel and the likely mode of transportation are also considered to more precisely identify the appropriate service. Moreover, a potential destination can be predicted, allowing further refinement of the targeted service.
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Citations
25 Claims
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1. A method of targeting services according to location-based information derived from a wireless transceiver device, said method comprising the steps of:
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a) receiving position and time information indicating positions of said wireless transceiver device as a function of time; b) calculating rate-based information for said wireless transceiver device based on a rate of travel calculated using said position and time information; c) calculating direction-based information for said wireless transceiver device based on a direction of travel calculated using said position information; and d) providing content based on said rate of travel and said direction of travel. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer system communicatively coupled to a mobile wireless transceiver device, said computer system comprising:
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a bus; a processor coupled to said bus; and a memory coupled to said bus, said memory comprising instructions for implementing a method targeting services according to location-based information derived from said wireless transceiver device, said method comprising the steps of; a) receiving position and time information indicating positions of said wireless transceiver device as a function of time; b) calculating rate-based information for said wireless transceiver device based on a rate of travel calculated using said position and time information; c) calculating direction-based information for said wireless transceiver device based on a direction of travel calculated using said position information; and d) providing content based on said rate of travel and said direction of travel. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method of targeting services according to location-based information derived from a wireless transceiver device, said method comprising the steps of:
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a) receiving rate-based information comprising a rate of travel of said wireless transceiver device; b) receiving direction-based information comprising a direction of travel of said wireless transceiver device; c) identifying a likely mode of transportation using said rate of travel; and d) sending a message identifying a service appropriate to said direction of travel and said mode of transportation. - View Dependent Claims (22, 23, 24, 25)
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Specification