Systems, Computer-Readable Media, and Methods for Activation-Based Marketing
First Claim
1. A method comprising:
- generating a personalized action plan corresponding to a customer;
where the personalized action plan is generated based upon customer information comprising;
a consumer activation index of the customer, and demographic information about the customer.
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Accused Products
Abstract
A system, computer program product, and method for activation-based marketing are presented. In one embodiment, the system includes one or more data storage devices configured to store demographic data, healthcare utilization data, and response data associated with a target individual. The system may include a server coupled to the one or more data storage devices. The server may be suitably programmed to determine a life stage associated with a target individual, determine an attitudinal segment associated with the target individual, and determine a response model associated with the target individual. The server may assign the target individual to at least one of a predetermined set of segmentation groups in response to the life stage, the attitudinal segment, and the response model associated with the individual. The system may generate a personalized communication modality tailored to the target individual in response to the segmentation group assigned to the target individual.
23 Citations
16 Claims
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1. A method comprising:
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generating a personalized action plan corresponding to a customer; where the personalized action plan is generated based upon customer information comprising;
a consumer activation index of the customer, and demographic information about the customer. - View Dependent Claims (2, 3)
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4. A method comprising:
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determining a life stage associated with a target individual; determining an attitudinal segment associated with the target individual; determining a response model associated with the target individual; assigning the target individual to at least one of a predetermined set of segmentation groups in response to the life stage, the attitudinal segment, and the response model associated with the target individual; and generating a personalized communication modality tailored to the target individual in response to the segmentation group assigned to the target individual. - View Dependent Claims (5)
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6. A computer program product comprising:
a tangible computer-readable medium comprising executable instructions for; generating a personalized action plan corresponding to a customer; where the personalized action plan is generated from customer information comprising;
a consumer activation index of the customer, a health index of the customer, and demographic information about the customer.- View Dependent Claims (7, 8, 9, 10, 11, 12, 13)
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14. A system comprising:
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one or more data storage devices configured to store demographic data, healthcare utilization data, and response data associated with a target individual; a server coupled to the one or more data storage devices, the server suitably programmed to; determine a life stage associated with a target individual; determine an attitudinal segment associated with the target individual; determine a response model associated with the target individual; assign the target individual to at least one of a predetermined set of segmentation groups in response to the life stage, the attitudinal segment, and the response model associated with the individual; and generate a personalized communication modality tailored to the target individual in response to the segmentation group assigned to the target individual. - View Dependent Claims (15, 16)
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Specification