SOCIAL NETWORK MARKETING PLAN MONITORING METHOD AND SYSTEM
First Claim
1. A method comprising:
- retrieving, by a computer processor of a computing system, first data associated with a marketing plan associated with social networks;
identifying, by said computer processor, second data associated with marketing plan objectives;
identifying, by said computer processor based on said first data and said second data, social network effects associated with said marketing plan objectives;
identifying, by said computer processor, business key performance indicators (KPIs) associated with said marketing plan objectives;
identifying, by said computer processor, social network KPIs associated with said social network effects;
representing, by said computer processor, a marketing plan measurement model comprising a mathematical relationship between said business KPIs and said social network KPIs;
monitoring, by said computer processor, changes associated with said business KPIs and said social network KPIs;
generating, by said computer processor, a report indicating said changes; and
storing, by said computer processor, said report.
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Accused Products
Abstract
A monitoring method and system. The method retrieving by a computer, first data associated with a marketing plan associated with social networks and second data associated with marketing plan objectives. The computer processor identifies social network effects associated with the marketing plan objectives, business key performance indicators (KPIs) associated with the marketing plan objectives, and social network KPIs associated with the associated social network effects. The computer processor represents a marketing plan measurement model comprising a mathematical relationship between the business KPIs and the social network KPIs. The computer processor monitors changes associated with the business KPIs and the social network KPIs and generates and stores a report indicating the changes.
30 Citations
20 Claims
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1. A method comprising:
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retrieving, by a computer processor of a computing system, first data associated with a marketing plan associated with social networks; identifying, by said computer processor, second data associated with marketing plan objectives; identifying, by said computer processor based on said first data and said second data, social network effects associated with said marketing plan objectives; identifying, by said computer processor, business key performance indicators (KPIs) associated with said marketing plan objectives; identifying, by said computer processor, social network KPIs associated with said social network effects; representing, by said computer processor, a marketing plan measurement model comprising a mathematical relationship between said business KPIs and said social network KPIs; monitoring, by said computer processor, changes associated with said business KPIs and said social network KPIs; generating, by said computer processor, a report indicating said changes; and storing, by said computer processor, said report. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computing system comprising a computer processor coupled to a computer-readable memory unit, said memory unit containing instructions that when enabled by the processor implement a monitoring method comprising;
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retrieving, by said computer processor, first data associated with a marketing plan associated with social networks; receiving, by said computer processor, second data associated with marketing plan objectives, identifying, by said computer processor based on said first data and said second data, social network effects associated with said marketing plan objectives; identifying, by said computer processor, business key performance indicators (KPIs) associated with said marketing plan objectives; identifying, by said computer processor, social network KPIs associated with said associated social network effects; representing, by said computer processor, a marketing plan measurement model comprising a mathematical relationship between said business KPIs and said social network KPIs; monitoring, by said computer processor, changes associated with said business KPIs and said social network KPIs; generating, by said computer processor, a report indicating said changes; and storing, by said computer processor, said report. - View Dependent Claims (17, 18, 19, 20)
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Specification