Advertising Insertion, Profiling, Impression, and Feedback
6 Assignments
0 Petitions
Accused Products
Abstract
Various apparatus, methods and systems for insertion of advertisements in various environments are provided. Apparatus, methods and systems for profiling users, registering advertisement impressions and generating feedback in response to advertisement viewing are also disclosed.
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Citations
13 Claims
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1. (canceled)
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2. A method for pairing primary and auxiliary content, the method comprising:
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establishing a communication link between a server and end user device; transmitting an identification of media executing at the end user device over the communication link to the server; receiving primary content at the end user device, the primary content received over the communication link and in association with the media identification; executing auxiliary content in response to trigger data embedded in the primary content, the primary and auxiliary content executed at the end user device; and transmitting a record of auxiliary content executed at the end user device to the server over the communication link. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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Specification