Content sensitive point-of-sale system for interactive media

• US 20110173102A1
• Filed: 01/12/2010
• Published: 07/14/2011
• Est. Priority Date: 01/12/2010
• Status: Abandoned Application

• Current Assignee: Christopher Burns, Leland Jon Schwartz
• Original Assignee: Christopher Burns, Leland Jon Schwartz
• Inventors: Burns, Christopher, Schwartz, Leland Jon
• Application Number:
  US12/657,014
• Publication Number:
  US 20110173102A1
• Time in Patent Office: Days
• US Class Current: 705/27.2
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12

Abstract

A system and method are described for offering items and services for sale that are related to content being displayed in an interactive medium such as the world wide web, public kiosks, hand-held PDAs, tablets, television and other digital devices. The system uses a combination of techniques to select from a catalog of items those which have the greatest relevance to the content being viewed at the time, and it presents those items concurrently in point-of-sale window, allowing the user to purchase the items directly without leaving the content page. Unlike content-sensitive advertising which presents ads even when the relevance of those ads to the content is low, the system alerts the user to the presence of relevant products, presents a point of sale window only if the user requests it, and pays the content publisher a portion of the revenue from sales initiated on his content page.

Claims

1. A system and method for automatically detecting and presenting for sale on an interactive electronic device products and services relevant to the content being viewed on said device at the time, comprising the steps of:

(a) automatically identifying products and services that are relevant to said content,

(b) selecting from said relevant products and services those which match at least one of a plurality of user characteristics including but not limited to current interests, preferences, demographics, location, and device attributes,

(c) ranking said selected products and services according to at least one of a plurality of ranking methods including but not limited to sales, popularity, third party critical rating, price, date of market introduction and relevance to said content,

(d) presenting said ranked products and services in a concurrent shopping window, and

(e) enabling the user to complete the purchase substantially within said shopping window and its associated transaction windows,

whereby the user is automatically informed of products and services relevant to said content being viewed, and is presented with an opportunity to purchase said products and services directly without closing or leaving said content page.

2. The system of claim 1 wherein said device is a desktop, notebook, tablet, hand-held or wearable computer or communications device in which said content page and said shopping windows are presented in a manner familiar to users of said devices.

3. The system of claim 1 wherein the manner of alerting said user to the availability of said relevant products and services is a visible or audible signal such as an interactive button or an icon familiar to users of said devices.

4. The system of claim 1 wherein said device is an interactive television receiver or video player in which said relevant products and services are inferred from an examination of the transcript, closed caption text, or other non-video data embedded in the video signal.

5. The system of claim 1 in which said device is connected to an independent system host over the internet or a wireless network.

6. The method of claim 1 wherein said inference of relevant products and services is accomplished by searching said content for a Boolean string of words or phrases determined by the seller of said products and services to be closely associated with the nature, subject or purpose of said products and services.

7. The method of claim 1 wherein said inference of relevant products and services by said Boolean search technology is used to identify and present to said user other information including but not limited to reviews, recommendations and advertising.

8. The method of claim 1 wherein said selection of relevant products and services is accomplished by comparing a plurality of said product and service characteristics, as determined by the seller of said products and services, to a plurality of said user characteristics, as determined by said user, including but not limited to current interests, product and service preferences, user age, gender, income, education level, language, geographic location, time of day, current weather and attributes of said interactive electronic devices being employed to view said content.

9. The method of claim 1 wherein said shopping window or its associated transaction windows permit said user to purchase said products and services directly without being linked or transferred to another page, site, system or service provider.

10. The method of claim 1 wherein said shopping window is presented while said content is still accessible to said user with a single click or gesture.

11. The method of claim 1 wherein the sale, delivery or fulfillment of said products and services is accomplished by a merchandiser, reseller or fulfillment partner not the publisher of said content.

12. The method of claim 1 wherein said publisher of said content receives a portion of the price of all said products and services purchased by said user while viewing said content.

13. The method of claim 1 wherein the system records and reports transaction details in order to assist said seller in the marketing of said products and services.