AUTOMATED SYSTEM AND METHOD FOR GRAPHIC ADVERTISEMENT SELECTION AND OVERLAY

• US 20110173655A1
• Filed: 12/01/2010
• Published: 07/14/2011
• Est. Priority Date: 12/02/2009
• Status: Abandoned Application

• Current Assignee: XOrbit, Inc.
• Original Assignee: XOrbit, Inc.
• Inventors: Van Riper, Joseph E. III, Blumenschein, Steven G.
• Application Number:
  US12/958,120
• Publication Number:
  US 20110173655A1
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: H04N 21/234 Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
• CPC Class Codes: H04N 21/23614 Multiplexing of additional data and video streams arrangements for simultaneous broadcast of plural pieces of information H04H20/28
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8146 involving graphical data, e.g. 3D object, 2D graphics
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

Disclosed is a computer implemented system and method for the automated selection and overlay of graphical advertisements into a video signal. A broadcaster is prompted to confirm an automated selection of suitable graphical advertisements having demographic profiles that match to some extent the demographics of the broadcaster'"'"'s intended audience. An advertising server receives the broadcaster'"'"'s confirmation of graphical advertisements that may be overlaid on the broadcaster'"'"'s intended video program, and forwards those selected graphical advertisements to a video processor, which in turn overlays one or more of the selected graphical advertisements in authorized insertion windows in the broadcaster'"'"'s video program and forwards the combined video signal/overlaid graphical advertisement through traditional program distribution channels (e.g., cable television, satellite television, and the like).

Claims

1. A computer implemented method for the automated selection and overlay of graphical advertisements into a video transmission, comprising the steps of:

causing an advertisement server computer to provide to a broadcaster a customized list of candidate electronic graphical advertisements, said customized list being automatically selected based on a match of at least a portion of an advertisement electronic demographic profile with a broadcaster'"'"'s electronic target audience demographic profile;

receiving at said advertisement server computer a selection from said customized list of approved electronic graphical advertisements from said broadcaster;

overlaying at least one graphical advertisement selected from said approved electronic graphical advertisements on a video signal from said broadcaster; and

distributing the resulting combined video signal and overlaid graphical advertisement through one or more video distribution channels.

2. The computer implemented method of claim 1, wherein said advertisement server computer is in data communication with a data storage device having multiple electronic graphical advertisements stored thereon, each said electronic graphical advertisement having an electronic demographic profile associated therewith, the method further comprising the step of:

receiving at said advertisement server computer a broadcaster'"'"'s electronic target audience demographic profile, and generating said customized list by selecting electronic graphical advertisements having at least some matching demographic characteristics with said broadcaster'"'"'s electronic target audience demographic profile.

3. The computer implemented method of claim 1, further comprising the steps of:

forwarding said selection of approved electronic graphical advertisements to a video processor computer; and

causing said video processor computer to generate a playlist designating a temporal insertion point in a video signal for said at least one graphical advertisement selected from said approved electronic graphical advertisements;

wherein said at least one graphical advertisement selected from said approved electronic graphical advertisements is overlaid onto said video signal at said temporal insertion point.

4. The computer implemented method of claim 1, further comprising the step of:

receiving at said advertisement server computer multiple electronic graphical advertisement files from multiple, distinct advertisers, wherein each electronic graphical advertisement file further comprises an electronic graphical advertisement and an electronic demographic profile describing an intended audience for said electronic graphical advertisement.

5. The computer implemented method of claim 4, further comprising the step of:

receiving at said advertisement server computer from at least one broadcaster an electronic target audience demographic profile describing an intended audience for programming content contained in said video signal from said broadcaster.

6. The computer implemented method of claim 5, wherein automatic selection of said customized list further comprises causing said advertisement server computer to compare said electronic target audience demographic profile to said electronic demographic profiles of each of said electronic graphical advertisement files, and selecting for inclusion on said customized list those electronic graphical advertisement files that have some matching demographic characteristics to said electronic target audience demographic profile.

7. A system for automated selection and overlay of graphical advertisements into a video transmission, comprising:

an advertisement server computer having executable computer code stored thereon adapted to;

provide to a broadcaster a customized list of candidate electronic graphical advertisements, said customized list being automatically selected by said advertisement server computer based on a match of at least a portion of an advertisement electronic demographic profile with a broadcaster'"'"'s electronic target audience demographic profile; and

receive a selection from said customized list of approved electronic graphic advertisements from said broadcaster; and

a video processor computer in data communication with said advertisement server computer and having executable computer code stored thereon adapted to;

overlay at least one graphical advertisement selected from said approved electronic graphical advertisements on a video signal from said broadcaster; and

distribute a resulting combined video signal and overlaid graphical advertisement through one or more video distribution channels.

8. The system of claim 7, further comprising a data storage device in data communication with said advertisement server computer, said data storage device having multiple electronic graphical advertisements stored thereon, each said electronic graphical advertisement having an electronic demographic profile associated therewith, said advertisement server computer having further executable computer code adapted to:

receive a broadcaster'"'"'s electronic target audience demographic profile, and generate said customized list by selecting electronic graphical advertisements having at least some matching demographic characteristics with said broadcaster'"'"'s electronic target audience demographic profile.

9. The system of claim 7, said video processor computer having further executable computer code adapted to:

generate a playlist designating a temporal insertion point in a video signal for said at least one graphical advertisement selected from said approved electronic graphical advertisements;

wherein said at least one graphical advertisement selected from said approved electronic graphical advertisements is overlaid onto said video signal at said temporal insertion point.

10. The system of claim 7, said advertisement server computer having further executable computer code adapted to:

receive multiple electronic graphical advertisement files from multiple, distinct advertisers, wherein each electronic graphical advertisement file further comprises an electronic graphical advertisement and an electronic demographic profile describing an intended audience for said electronic graphical advertisement.

11. The system of claim 10, said advertisement server computer having further executable computer code adapted to:

receive from at least one broadcaster an electronic target audience demographic profile describing an intended audience for programming content contained in said video signal from said broadcaster.

12. The system of claim 11, wherein automatic selection of said customized list further comprises comparing said electronic target audience demographic profile to said electronic demographic profiles of each of said electronic graphical advertisement files, and selecting for inclusion on said customized list those electronic graphical advertisement files that have some matching demographic characteristics to said electronic target audience demographic profile.