METHODS AND SYSTEMS FOR MOBILE COUPON PLACEMENT
First Claim
1. A computer-implemented method for mobile coupon placement on a mobile communication facility, the method comprising the steps of:
- receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility, wherein the navigation request is one of;
a transaction; and
a search request;
receiving information corresponding to a rendering capability of the mobile communication facility;
selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the rendering capability of the mobile communication facility, and a mobile subscriber characteristic associated with the user; and
transmitting the sponsored mobile coupon to the mobile communication facility for display thereon.
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Accused Products
Abstract
In embodiments, the present invention provides for a computer-implemented method for mobile coupon placement on a mobile communication facility including the steps of (a) receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility; (b) receiving information corresponding to a rendering capability of the mobile communication facility; (c) selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the rendering capability of the mobile communication facility, and a mobile subscriber characteristic, or usage history characteristic, or geographic datum; and (d) transmitting the sponsored mobile coupon to the mobile communication facility for display thereon.
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Citations
14 Claims
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1. A computer-implemented method for mobile coupon placement on a mobile communication facility, the method comprising the steps of:
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receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility, wherein the navigation request is one of; a transaction; and a search request; receiving information corresponding to a rendering capability of the mobile communication facility; selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the rendering capability of the mobile communication facility, and a mobile subscriber characteristic associated with the user; and transmitting the sponsored mobile coupon to the mobile communication facility for display thereon. - View Dependent Claims (2, 3, 4)
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5. A computer-implemented method for mobile coupon placement on a mobile communication facility, the method comprising the steps of:
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receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility, wherein the navigation request is one of; a transaction; and a search request; receiving information corresponding to a rendering capability of the mobile communication facility; selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the rendering capability of the mobile communication facility, and a usage history characteristic associated with the user; and transmitting the sponsored mobile coupon to the mobile communication facility for display thereon. - View Dependent Claims (6, 7, 8)
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9. A computer-implemented method for mobile coupon placement on a mobile communication facility, the method comprising the steps of:
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receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility, wherein the navigation request is one of; a transaction; and a search request; receiving information corresponding to a rendering capability of the mobile communication facility; selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the rendering capability of the mobile communication facility, and a geographic datum; and transmitting the sponsored mobile coupon to the mobile communication facility for display thereon. - View Dependent Claims (10, 11, 12, 13, 14)
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Specification