SYSTEM AND METHOD FOR SHARING WITH REGISTERED USERS REVENUE GENERATED BY ADVERTISEMENTS DISPLAYED WITH CONTENT

• US 20110178856A1
• Filed: 01/20/2010
• Published: 07/21/2011
• Est. Priority Date: 01/20/2010
• Status: Abandoned Application

• Current Assignee: Haven Lorenzini Micaelian, Marcantonio Parisi
• Original Assignee: Haven Lorenzini Micaelian and Marcantonio Parisi
• Inventors: Micaelian, Haven Lorenzini
• Application Number:
  US12/690,383
• Publication Number:
  US 20110178856A1
• Time in Patent Office: Days
• US Class Current: 705/14.17
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: H04L 63/08 for authentication of entities cryptographic mechanisms or cryptographic arrangements for entity authentication H04L9/32
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Systems and methods for sharing advertisement payment revenues with users of a search engine, as well as other user content recipients are disclosed. A user'"'"'s general profile is established by tracking usage of the system by the user. The user general profiles are used to better target advertisements and enhance suitability of search results. User participation in establishing a comprehensive profile is encouraged by providing monetary or other types of incentives based upon a user'"'"'s search engine usage and responses to served advertisements.

Claims

1. A system, comprising:

a registration module operable to register users and advertisers and create user accounts and advertiser accounts;

an advertisement management module operable to receive advertisement profile information for each advertisement from advertisers;

a search engine and advertisement server module operable to perform searches responsive to search queries and select targeted advertisements to serve with search query results;

a user tracking module operable to monitor and store user usage information, wherein the search engine and advertisement server module adapts the search query results and the selected targeted advertisements based at least upon the user usage information stored by the user tracking module; and

a reward module operable to determine incentives earned by registered users based at least upon the user usage information stored by the user tracking module, wherein the user'"'"'s account is credited and the advertiser'"'"'s account is debited based at least upon the user usage information stored by the user tracking module.

2. The system of claim 1, further comprising:

a reporting module operable to provide information about a user'"'"'s financial account or an advertiser'"'"'s financial account to authorized inquirers.

3. The system of claim 1, further comprising:

a billing module operable to provide billing information to advertisers based at least upon the advertiser'"'"'s financial account.

4. The system of claim 1, further comprising:

an authentication module operable to authenticate and associate a user with an existing user account and authenticate and associate an advertiser with an existing advertiser account.

5. The system of claim 1, further comprising an abuse prevention module operable to determine whether a user is abusing the system.

6. The system of claim 1 wherein advertisement profile information comprises a payment model and a target audience.

7. The system of claim 1 wherein the incentives are monetary and increase based at least upon a first number of searches conducted by the user and a second number of advertisements responded to by the user.

8. The system of claim 1 wherein user usage information comprises user search queries, search results, served advertisements, and user responses to the served advertisements.

9. The system of claim 8 wherein user responses to the served advertisements comprises clicking on advertisements, scrolling through advertisements, and purchasing products or services based upon an advertisement.

10. A computer-implemented method, comprising:

receiving one or more advertisements with profile information from an advertiser;

receiving a search request from a user;

performing a search based on the search request;

providing search results to the user with at least one targeted advertisement;

tracking and recording a user'"'"'s search requests, the search results, the at least one targeted advertisement, and the user'"'"'s responses to the at least one targeted advertisement, wherein the search results and the at least one targeted advertisement are based at least upon previously tracked and recorded information;

billing the advertiser for serving the at least one targeted advertisement to the user; and

determining an incentive to be provided to the user.

11. The method of claim 10, further comprising:

receiving registration information from the user and creating a user account, wherein the registration information includes answers to a questionnaire to determine a profile of the user.

12. The method of claim 10, further comprising:

crediting the user account with the incentive.

13. The method of claim 10, further comprising:

authenticating the user prior to performing the search.

14. The method of claim 10, further comprising:

providing information about a user'"'"'s determined incentive or an advertiser'"'"'s bill in response to an authorized inquiry.

15. The method of claim 10 wherein determining the incentive to be provided comprises calculating a predefined percentage of an advertiser'"'"'s payment each time the user responds to a targeted advertisement.

16. The method of claim 10 wherein profile information comprises a payment model and a target audience.

17. The method of claim 10 wherein responses to the targeted advertisements comprise clicking on advertisements, scrolling through advertisements, and purchasing products or services based upon an advertisement.

18. A computer-readable medium encoded with processing instructions for implementing a method performed by a computer, the method comprising:

receiving one or more advertisements with profile information from an advertiser;

receiving a search request from a user;

performing a search based on the search request;

providing search results to the user with at least one targeted advertisement;

tracking and recording a user'"'"'s search requests, the search results, the at least one targeted advertisement, and the user'"'"'s responses to the at least one targeted advertisement, wherein the search results and the at least one targeted advertisement are based at least upon previously tracked and recorded information;

billing the advertiser for serving the at least one targeted advertisement to the user; and

determining an incentive to be provided to the user.

19. The method of claim 18, further comprising:

receiving registration information from the user, wherein the registration information includes answers to a questionnaire to determine a profile of the user, and further wherein the registered user receives the incentive for submitting a search request and responding to targeted advertisements.

20. A computer-implemented method, comprising:

means for receiving one or more advertisements with profile information from an advertiser;

means for receiving a search request from a user;

means for performing a search based on the search request;

means for providing search results to the user with at least one targeted advertisement;

means for tracking and recording a user'"'"'s search requests, the search results, the at least one targeted advertisement, and the user'"'"'s responses to the at least one targeted advertisement, wherein the search results and the at least one targeted advertisement are based at least upon previously tracked and recorded information;

means for billing the advertiser for serving the at least one targeted advertisement to the user;

means for determining an incentive to be provided to the user based at least on the user'"'"'s response to the at least one targeted advertisement.

21. A system, comprising:

a registration module operable to register users and advertisers and create user accounts and advertiser accounts;

an advertisement management module operable to receive advertisement profile information for each advertisement from advertisers;

an advertisement server module operable to select targeted advertisements to serve with other content;

a user tracking module operable to monitor and store user usage information, wherein the advertisement server module adapts the selected targeted advertisements based at least upon the user usage information stored by the user tracking module; and

a reward module operable to determine incentives earned by registered users based at least upon the user usage information stored by the user tracking module, wherein the user'"'"'s account is credited and the advertiser'"'"'s account is debited based at least upon the user usage information stored by the user tracking module.

22. A computer-implemented method for sharing advertisement revenue with a user, comprising:

receiving one or more advertisements with profile information from an advertiser;

receiving registration information from the user and creating a user account, wherein the registration information includes answers to a questionnaire for determining a profile of the user;

providing to the user at least one targeted advertisement with other content;

tracking and recording the user'"'"'s responses to the at least one targeted advertisement, wherein the at least one targeted advertisement are based at least upon previously tracked and recorded information;

billing the advertiser for serving the at least one targeted advertisement to the user;

determining an incentive to be provided to the user; and

crediting the user account with the incentive.