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SYSTEM AND METHOD FOR SHARING WITH REGISTERED USERS REVENUE GENERATED BY ADVERTISEMENTS DISPLAYED WITH CONTENT

  • US 20110178856A1
  • Filed: 01/20/2010
  • Published: 07/21/2011
  • Est. Priority Date: 01/20/2010
  • Status: Abandoned Application
First Claim
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1. A system, comprising:

  • a registration module operable to register users and advertisers and create user accounts and advertiser accounts;

    an advertisement management module operable to receive advertisement profile information for each advertisement from advertisers;

    a search engine and advertisement server module operable to perform searches responsive to search queries and select targeted advertisements to serve with search query results;

    a user tracking module operable to monitor and store user usage information, wherein the search engine and advertisement server module adapts the search query results and the selected targeted advertisements based at least upon the user usage information stored by the user tracking module; and

    a reward module operable to determine incentives earned by registered users based at least upon the user usage information stored by the user tracking module, wherein the user'"'"'s account is credited and the advertiser'"'"'s account is debited based at least upon the user usage information stored by the user tracking module.

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