METHOD AND SYSTEM FOR FACILITATING ACCESS TO A PROMOTIONAL OFFER

• US 20110178867A1
• Filed: 07/21/2010
• Published: 07/21/2011
• Est. Priority Date: 08/07/2009
• Status: Abandoned Application

• Current Assignee: Retailmenot Incorporated (J2 Global, Inc.)
• Original Assignee: Stateless Systems Pty. Ltd.
• Inventors: King, Guy Phillip William
• Application Number:
  US12/841,071
• Publication Number:
  US 20110178867A1
• Time in Patent Office: Days
• US Class Current: 705/14.44
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of facilitating access to a promotional offer, the method comprising: receiving at a server system a page request from a client device; and sending program code executable in a browser application to the client device in response to the page request, the program code being executable to display at least one promotional offer and a promotional code, to provide a flash object at a display position of the promotional code and, in response to selection of the flash object, to cause the promotional code to be copied to a user-accessible memory of the client device and to open a new browser display of the browser application.

Claims

1. A method of facilitating access to a promotional offer, the method comprising:

receiving at a server system a page request from a client device; and

sending program code executable in a browser application to the client device in response to the page request, the program code being executable to display at least one promotional offer and a promotional code, to provide a flash object at a display position of the promotional code and, in response to selection of the flash object, to cause the promotional code to be copied to a user-accessible memory of the client device and to open a new browser display of the browser application.

2. The method of claim 1, wherein the program code is further executable to automatically direct the new browser display to a first uniform resource locator (URL) associated with the server system.

3. The method of claim 2, wherein the first URL maps to a script or code resource hosted by the server system.

4. The method of claim 2, wherein, in response to a serve request for the first URL from the new browser display, the server system records selection of the promotional code.

5. The method of claim 4, wherein the first URL is unique to the promotional code.

6. The method of claim 5, wherein the server system is configured to identify a second URL based on the serve request, the second URL being associated with a different server, the different server tracking usage of the promotional code.

7. The method of claim 6, wherein the second URL maps to a different script or code resource hosted by the different server.

8. The method of claim 6, further comprising the server system automatically redirecting the browser application to the second URL.

9. The method of claim 6, wherein the second URL is allocated by an affiliate entity to an entity associated with the server system for use in relation to display of the promotional offer in one or more web pages served by the server system.

10. The method of claim 6, wherein the second URL is unique to an offeror of the promotional offer and the server system.

11. The method of claim 2, wherein the first URL comprises an identifier of the promotional code.

12. The method of claim 1, wherein the program code is further executable to automatically direct the browser application to an affiliate URL associated with an affiliate server.

13. The method of claim 12, wherein the affiliate URL is allocated by an affiliate entity to an entity associated with the server system for use in relation to display of the promotional offer in one or more web pages served by the server system.

14. The method of claim 1, wherein the program code is further executable to cause an instructional message to be displayed adjacent the promotional code in response to navigation to the flash object.

15. The method of claim 1, wherein the flash object is configured to be transparent.

16. The method of claim 15, wherein the flash object is overlaid on the displayed promotional code.

17. The method of claim 1, wherein the flash object comprises at least one rendering of the promotional code.

18. The method of claim 1, wherein the promotional offer can be claimed by pasting the promotional code from the clipboard into a field on a webpage of an offeror'"'"'s website.

19. The method of claim 1, wherein the promotional offer is displayed in conjunction with a feedback section configured to allow a user to provide feedback input in relation to the promotional offer, wherein the feedback section provides for at least one of voting and commenting.

20. The method of claim 1, wherein the program code further causes a rating indication to be displayed in relation to the promotional offer, the rating indication indicating at least one of a redemption success rate based on user feedback and a user voting history.

21. The method of claim 1, wherein the program code further causes a histogram to be displayed in relation to historical user feedback regarding the promotional offer.

22. The method of claim 1, wherein the new browser display comprises a display window distinct from other displays displayed on the client device.

23. The method of claim 1, wherein the user-accessible memory comprises a clipboard of the client device.

24. A method of facilitating access to a promotional offer, the method comprising:

displaying, using a browser application of a client device, at least one promotional offer and a promotional code;

providing a flash object at a display position of the promotional code; and

in response to selection of the flash object, causing the promotional code to be copied to user-accessible memory of the client device and opening a new browser display using the browser application.

25. A computer-readable storage storing executable program instructions which, when executed by a computing device, cause the computing device to perform a method, comprising:

receiving at a server system a page request from a client device; and

sending program code executable in a browser application to the client device in response to the page request, the program code being executable to display at least one promotional offer and a promotional code, to provide a flash object at a display position of the promotional code and, in response to selection of the flash object, to cause the promotional code to be copied to a user-accessible memory of the client device and to open a new browser display of the browser application.

26. A system or computing device comprising means for performing a method, comprising:

receiving at a server system a page request from a client device; and

sending program code executable in a browser application to the client device in response to the page request, the program code being executable to display at least one promotional offer and a promotional code, to provide a flash object at a display position of the promotional code and, in response to selection of the flash object, to cause the promotional code to be copied to a user-accessible memory of the client device and to open a new browser display of the browser application.

27. A system comprising:

at least one processing device; and

memory comprising program instructions executable by the at least one processing device to cause the system to perform a method comprising;

receiving at a server system a page request from a client device; and

sending program code executable in a browser application to the client device in response to the page request, the program code being executable to display at least one promotional offer and a promotional code, to provide a flash object at a display position of the promotional code and, in response to selection of the flash object, to cause the promotional code to be copied to a user-accessible memory of the client device and to open a new browser display of the browser application.