COMMON SERVICES WEB HOSTING ARCHITECTURE WITH MULTIPLE BRANDING AND OSS CONSISTENCY

• US 20110178869A1
• Filed: 01/14/2011
• Published: 07/21/2011
• Est. Priority Date: 01/15/2010
• Status: Active Grant

• Current Assignee: Newfold Digital, Inc. (Clearlake Capital Group LP)
• Original Assignee: The Endurance International Group, Inc. (Endurance International Group Holdings, Inc.)
• Inventors: Lovell, Scott, Toohil, Ryan, Ravichandran, Hari
• Granted Patent: US 8,762,463 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04L 12/1822 Conducting the conference, e.g. admission, detection, selection or grouping of participants, correlating users to one or more conference sessions, prioritising transmission
• CPC Class Codes: H04L 41/5048 Automatic or semi-automatic definitions, e.g. definition templates
• CPC Class Codes: H04L 41/5083 wherein the managed service relates to web hosting
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/1014 based on the content of a request
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A website hosting service provides a plurality of services, from a common service architecture, to each of a plurality of unrelated websites, each of the plurality of services being adapted to contribute to a distinct service package for at least a plurality of unrelated websites, wherein the web hosting service is marketed through a plurality of marketing sites, each one of the plurality of marketing sites offering a different market specific offering and wherein a client hosting account initiated through a specific market specific offering is maintained under a consistent look and feel associated with the specific market specific offering when presenting client account service user interfaces.

Claims

1. A method of website hosting, comprising:

serving a plurality of website hosting services, at least two of the plurality of website hosting services served from different servers;

adapting one or more of the plurality of website hosting services to meet a website service requirement ;

combining the one or more adapted website hosting services to provide a plurality of different service packages to be served to at least a plurality of unrelated websites;

offering the plurality of different service packages via different market-specific offerings through a plurality of marketing websites to facilitate initiating a website hosting account; and

presenting, in an account service user interface of a website hosting account, visual elements that are consistent with one of the plurality of market-specific offerings through which the website hosting account was initiated.

2. The method of claim 1, wherein the different market specific offerings include different brands for the offerings.

3. The method of claim 1, wherein the different market specific offerings include different messages for the offerings.

4. The method of claim 1, wherein the different market specific offerings include different service terms and conditions for the offerings.

5. The method of claim 1, wherein the different market specific offerings include different pricing structures for the offerings.

6. The method of claim 1, wherein a plurality of different service packages is marketed through one of the plurality of marketing websites.

7. The method of claim 1, wherein two market specific offerings may offer the same distinct service package at two different pricing structures.

8. The method of claim 1, wherein the visual elements that are consistent are provided by one or more servers using a code library and in combination with skins that are associated with the market specific offering.