SELF-TARGETING LOCAL AD SYSTEM
First Claim
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1. A method for serving an advertisement in a networked system, the method comprising:
- receiving, at an advertisement server, data that defines an advertisement from an advertiser;
determining, by a location server, a geographic location of the advertiser;
receiving, at the advertisement server, a request to serve an advertisement from a browser operated by a user;
determining, by the location server, a geographic location associated with the user; and
communicating, by the advertisement server, the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser.
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Abstract
A system for serving localized advertisements receives data that defines an advertisement from an advertiser and determines a geographic location of the advertiser. The system also receives a request to serve an advertisement from a browser operated by a user and determines a geographic location associated with the user. The system communicates the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser.
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Citations
25 Claims
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1. A method for serving an advertisement in a networked system, the method comprising:
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receiving, at an advertisement server, data that defines an advertisement from an advertiser; determining, by a location server, a geographic location of the advertiser; receiving, at the advertisement server, a request to serve an advertisement from a browser operated by a user; determining, by the location server, a geographic location associated with the user; and communicating, by the advertisement server, the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for serving an advertisement in a networked system, the system comprising:
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an advertisement server configured to receive data that defines an advertisement from an advertiser;
receive, from a browser, a request to serve an advertisement; and
communicate the advertisement to the browser if a geographic location associated with a user of the browser matches a geographic location of the advertiser; anda location server configured to determine the geographic location of the advertiser and the geographic location associated with the user. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A machine-readable storage medium having stored thereon a computer program comprising at least one code section for serving an advertisement in a networked system, the at least one code section being executable by a machine for causing the machine to perform acts of:
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receiving data that defines an advertisement from an advertiser; determining a geographic location of the advertiser; receiving a request to serve an advertisement from a browser operated by a user; determining a geographic location associated with the user; communicating the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser. - View Dependent Claims (20, 21, 22, 23, 24, 25)
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Specification