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SELF-TARGETING LOCAL AD SYSTEM

  • US 20110179359A1
  • Filed: 01/20/2010
  • Published: 07/21/2011
  • Est. Priority Date: 01/20/2010
  • Status: Active Grant
First Claim
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1. A method for serving an advertisement in a networked system, the method comprising:

  • receiving, at an advertisement server, data that defines an advertisement from an advertiser;

    determining, by a location server, a geographic location of the advertiser;

    receiving, at the advertisement server, a request to serve an advertisement from a browser operated by a user;

    determining, by the location server, a geographic location associated with the user; and

    communicating, by the advertisement server, the advertisement to the browser if the geographic location associated with the user matches the geographic location of the advertiser.

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