DETECTION OF MEDIA LINKS IN BROADCAST SIGNALS

• US 20110179447A1
• Filed: 03/31/2011
• Published: 07/21/2011
• Est. Priority Date: 01/07/1999
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Feininger, William A., Smithpeters, Craig M., Harkness, David H., Lu, Daozheng
• Application Number:
  US13/077,511
• Publication Number:
  US 20110179447A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 20/28 Arrangements for simultaneous broadcast of plural pieces of information
• CPC Class Codes: H04H 20/93 which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
• CPC Class Codes: H04H 2201/90 characterised by the use of signatures
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/43 for identifying broadcast channels
• CPC Class Codes: H04H 60/56 Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/8352 involving content or source identification data, e.g. Unique Material Identifier [UMID]

Abstract

A detection apparatus includes a meter to record a media link embedded in a first program tuned by a tuner. The media link is activatable to retrieve content different from the first program from a content provider. The content is different from the first program to be presented to a user. The media link is broadcast with at least the first program and a second program different from the first program such that the media link does not uniquely identify either the first program, the second program or a tuned station. The apparatus further includes a program identifier to activate the media link to retrieve the content from the content provider to facilitate identification of the program.

Claims

1. A detection apparatus to identify a program comprising:

a meter to record a media link embedded in a first program tuned by a tuner, the media link being activatable to retrieve content different from the first program from a content provider, the content different from the first program to be presented to a user, the media link being broadcast with at least the first program and a second program different from the first program such that the media link does not uniquely identify either the first program, the second program or a tuned station; and

a program identifier to activate the media link to retrieve the content from the content provider to facilitate identification of the program.

2. The apparatus of claim 1 wherein the media link is a URL.

3. The apparatus of claim 1 wherein the media link is a code referenced to a URL.

4. The apparatus of claim 1 wherein the media link is a trigger.

5. The apparatus of claim 1 wherein the media link is a hyperlink.

6. The detection apparatus of claim 1 wherein the program identifier is arranged to identify the program directly from the media link.

7. The detection apparatus of claim 1 wherein the program identifier is arranged to receive a manual identification of the program.