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SYSTEM AND METHOD FOR TOY ADOPTION AND MARKETING

  • US 20110184797A1
  • Filed: 03/31/2011
  • Published: 07/28/2011
  • Est. Priority Date: 12/31/2003
  • Status: Active Grant
First Claim
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1. A computer system for providing a virtual world to a user, the computer system comprising:

  • a server subsystem serving virtual world data, via a communication network, and for receiving one or both of data and commands;

    a registration subsystem, coupled to said server subsystem, verifying a physical product, registering said physical product to a user responsive to said verifying, and determining a quantity of physical products registered by said user, wherein the verifying includes determining a validity of said physical product; and

    a virtual world providing subsystem providing the virtual world data, whereinthe virtual world data is for use to present the virtual world to the user, and whereinthe virtual world includes a virtual character and the virtual world includes a reward provided to the user for registering said physical product, and whereinsaid virtual world providing subsystem also operates, responsive to said determining the quantity of physical products registered by said user, to provide said reward as a first reward to a user who has only one physical product registered and as a second reward, greater than said first reward, to a user who has a predetermined quantity of physical products registered, the predetermined quantity being greater than one.

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