Systems and methods for accountable media planning

• US 20110184800A1
• Filed: 03/30/2011
• Published: 07/28/2011
• Est. Priority Date: 08/14/2006
• Status: Abandoned Application

• Current Assignee: Backchannelmedia Incorporated
• Original Assignee: Backchannelmedia Incorporated
• Inventors: Kokernak, Michael
• Application Number:
  US13/065,858
• Publication Number:
  US 20110184800A1
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

Systems and methods for facilitating web-based media planning are disclosed. Media campaigns are recommended based on querying a data library and using a targeting goal. A measure of success of the campaign is determined from responses to the campaign.

Claims

1. A method for facilitating web-based media planning, comprising:

receiving a targeting goal input by a user;

recommending a media campaign to the user based on querying a data library using the targeting goal; and

collecting a response to the media campaign, wherefrom a measure of success of the media campaign is determined.

2-30. -30. (canceled)