SYSTEM AND METHOD FOR PRECISION PLACEMENT OF IN-GAME DYNAMIC ADVERTISING IN COMPUTER GAMES

• US 20110184805A1
• Filed: 09/29/2009
• Published: 07/28/2011
• Est. Priority Date: 09/25/2008
• Status: Abandoned Application

• Current Assignee: TicTacTI, Ltd.
• Original Assignee: TicTacTI, Ltd.
• Inventors: Hagshury, Nir, Margalit, Eyal
• Application Number:
  US13/120,883
• Publication Number:
  US 20110184805A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: A63F 13/352 involving special game server arrangements, e.g. regional servers connected to a national server or a plurality of servers managing partitions of the game world
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 2300/6692 using special effects, generally involving post-processing, e.g. blooming
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

The present invention provides a system for precision in-game dynamic advert placement in computer games, comprising: a. networked game playing means; b. at least one game, stored in at least one game domain; c. means for obtaining at least one real-time AV caption of the output generated by said computer game; d. identifying means, having access to said at least one AV output of said at least one computer game; e. means for superimposing at least one remotely stored advertising content onto the entirety of caption, or onto parts thereof; wrapper means, located at said game domain, wrapping said game; f. means for customizing ads to be downloaded by said wrapper. Said ad customizing means synchronizes the audio-visual display generated by said game with said superimposed advertising content, and controls the insertion and removal of said advertising content, thereby offering a distortion-free viewing experience.

Claims

1. A system for precision in-game dynamic advert placement in computer games, comprising:

(a) networked game playing means;

having access to,

(b) at least one game, stored in at least one game domain;

(c) means for obtaining at least one real-time AV caption of the output generated by said computer game;

(d) means for identifying objects, AV events, or a combinations thereof, having access to said at least one AV output of said at least one computer game;

(e) means for superimposing at least one remotely stored advertising content onto the entirety of said at least one caption, or onto parts thereof;

wrapper means, located at said game domain, wrapping said game; and

,

(f) means for customizing ads to be downloaded by said wrapper to the location of said game playing means;

wherein said ad customizing means, synchronizes the audio-visual display generated by said game with said superimposed advertising content, and controls, within a precession of milliseconds, the insertion and removal of said advertising content, thereby offering a distortion-free viewing experience

2. The ad placement system according to claim 1, additionally comprising emulation means that superimposes at least one invisible emulation layer, which is click, touch or event enabled, on top of said visual output generated by said computer game;

wherein said superimposed emulation layer, mediated by said ad customizing means, communicates instructions to said game playing means, said means for superimposing ad content, or a combination thereof, such that insertion and removal of ad content corresponds to the dynamic real-time progression of said game, as well as real time user actions.

3. The system according to claim 1, additionally comprising object tracking means adapted for locating and tracking said identified objects or events.

4. The system according to claim 1, wherein said game is stored locally, remotely, or a combination thereof.

5. The system according to claim 1, wherein the format of said advertising content is selected from a group consisting of flash, animation, Html, script, images, video, hyperlink, music, vocals, or a combination thereof.

6. The system according to claim 1, wherein the physical characteristics of said advertising content is selected from a group consisting of transparent, semi-transparent, opaque, still, animation, or a combination thereof.

7. The system according to claim 1, wherein said advertising content is selected from a group consisting of promotions, vouchers, rebates, virtual prizes, physical prizes, or a combination thereof.

8. The system according to claim 1, additionally comprising an audio processing and analysis means.

9. The system according to claim 1, wherein said game is compiled in a format selected from a group consisting of flash, video stream, shockwave, java applet, C++, C# Visual Basic, Java, ActiveX, Adobe AIR Application, Widget, Gadget, Microsoft Silverlight, Dot Net framework based language, or a combination thereof.

10. The system according to claim 1, additionally comprising a remote database for logging said instructions.

11. The system according to claim 1, additionally comprising means for toggling between visible and invisible modes of said superimposed advertising content.

12. The system according to claim 1, additionally comprising means for storing data obtained from said object identification means.

13. The system according to claim 1, additionally comprising a real-time synchronization means for interrupting or cancelling said stream of superimposed advertising content in response to data obtained from said object tracking means.

14. The system according to claim 1, additionally comprising a display means interconnected to said playing means.

15. The system according to claim 2, wherein said object identification means is selected from a group consisting of a human observer, and automated observer, or a combination thereof.

16. The system according to claim 1, wherein said objects are selected from a group consisting of backgrounds, players, icons, items, script, images, videos, animation, or a combination thereof.

17. The system according to claim 1, wherein said networked connection is selected from a group consisting of wired, wireless, or a combination thereof.

18. The system according to claim 17, wherein said wireless communication means is selected from a group consisting of:

WIFI, WIMAX, cellular, satellite, RFID, or a combination thereof.

19. The system according to claim 1, wherein said game playing means additionally comprises a GPS location identification means.

20. The system according to claim 1, wherein said game playing means additionally comprises a unique identification code.

21. The system according to claim 1, additionally comprising image analysing means for analysing the visual characteristics of said objects and the area surrounding them.

22. The system according to claim 1, additionally comprising object recognition processing means.

23. The system according to claim 1, wherein said emulation layer additionally comprises predefined trigger-zones wherein user input, AV events, or a combination thereof trigger instructions to said ad superimposing means, said game playing means or a combination thereof.

24. The system according to claim 1, additionally comprising event or user action activated sampling means.

74. The system according to claim 1, wherein both said computer game output is in fullscreen.

77. The system according to claim 1, wherein ad content from legacy ad servers, solicited according to user-specific details, is adapted in real-time for presentation in flash based web applications, said system additionally comprising:

(a) means for soliciting said legacy ad server content,

(b) means for intercepting the presentation of said content;

(c) means for analysing said content;

(d) means for generating an simulation of said content; and

,

(e) means for presenting said simulation instead of said content.

81. The system according to claim 1, wherein said synchronization is bitmap time synchronizing.

82. The system according to claim 2 wherein said objects are selected from a group consisting of backgrounds, players, icons, items, script, images, videos, animation, or a combination thereof.

83. The system according to claim 2, wherein both said computer game output is in fullscreen.

25. A method for precision in-game dynamic advert placement in computer games, comprising the steps of:

(a) obtaining a system for precision in-game dynamic advert placement in computer games, comprising;

i) networked game playing means;

having access to,

(1) at least one game, stored in at least one game domain;

ii) means for obtaining at least one real-time AV caption of the output generated by said computer game;

iii) means for identifying objects, AV events, or a combinations thereof, having access to said at least one AV output of said at least one computer game;

iv) means for superimposing at least one remotely stored advertising content onto the entirety of said at least one caption, or onto parts thereof;

wrapper means, located at said game domain, wrapping said game; and

,

v) means for customizing ads to be downloaded by said wrapper to the location of said game playing means;

vi)

(b) identifying at least one object, zone, or event within said computer game output by said object identification means;

(c) initiating said game by user;

(d) downloading said wrapper means to the location of said game playing means;

(e) initiating said wrapper means;

(f) downloading said ad customizing means to location of said game playing means;

(g) initiating said ad customizing means;

(h) requesting a real time AV Caption by said ad customizing means from said wrapper means;

(i) validating the security protocol of said customizing means by said wrapper means;

(j) capturing a real time AV caption by the wrapper;

(k) delivering said caption to said ad customizing means

(l) searching said audio-visual caption for said identified objects or events;

(m) locating said identified at least one object, zone, or event in said visual caption;

(n) downloading said remotely stored advertising content;

(o) synchronizing the insertion and removal of said advertising content with audio visual content generated by said game;

(p) superimposing, within millisecond precision, said advertising content upon said identified at least one object, zone, or event in said real-time bitmap frame;

(q) repeating said capturing, searching, locating, synchronizing and superimposing steps at intervals until said objects or events are no longer detected, or until a predetermined time has lapsed; and

,

(r) displaying said game generated bitmap frame without intervention of said superimposed ad content;

wherein said step of synchronizing, within a precession of milliseconds, the insertion and removal of said advertising content, enables distortion-free in-game dynamic advertising.

26. The method according to claim 25, wherein said capturing step comprises sampling a limited segment of the full visual frame.

27. The method according to claim 26 wherein said limited segment is selected from a group consisting of:

virtual buttons, virtual items, virtual objects, text, icons, animation, or a combination thereof.

28. The method according to claim 25, additionally comprising a step of tracking said at least one objet, zone, or event.

29. The method according to claim 26, wherein the instigation and duration of said tracking step is determined by user actions or computer game events captured by said emulation layer.

30. The method according to claim 26, wherein said tracking step is executed by sampling a segment of said content video frame.

31. The method according to claim 25, additionally comprising a step of interrupting said streaming step, on object movement data obtained from said step of tracking said objects.

32. The method according to claim 31, wherein said interrupting step is selected from a group consisting of cancelling, fading out, shifting transparency rate, or a combination thereof.

33. The method according to claim 31, wherein said interrupting step is instigated by an additional step of interfacing with the user of said game playing means.

34. The method according to claim 33, wherein said interfacing step is selected from a group consisting of selecting game options, performing game actions, or a combination thereof.

35. The method according to claim 25, additionally comprising a step of detecting, by means of said object tracking means, intervals in the progress, sequence or motion of said game, and subsequently superimposing said advertising content onto said identified objects.

36. The method according to claim 35, additionally comprising the steps of detecting a pause screen within the natural sequence of the play, intercepting the visual progression of the game and superimposing, for a predetermined duration, full screen or partial screen ads onto the display generated by said game, such that said ads mask standard game interval messages selected from a group consisting of pause screens, click to continue screens, user input screens, game over screens, or a combination thereof.

37. The method according to claim 36 wherein said ads are full screen and are set on a background that emulates the look-and-feel of the standard game screens.

38. The method according to claim 36, comprising the additional step of pacifying the user during the exposure to the ad by display a game loading indication.

39. The method according to claim 25, additionally comprising a step of downloading said game to said networked game playing means.

40. The method according to claim 25, additionally comprising object recognition processing means, said method additionally comprising a step of processing said AV caption and retrieving object recognition data.

41. The method according to claim 25, additionally comprising a step of selecting and contextually matching said selected advertisement content with said object recognition data.

42. The method according to claim 25, additionally comprising a step of toggling between visible and invisible modes of said superimposed advertising content.

43. The method according to claim 25, additionally comprising a step of masking said identified objects by means of superimposing said advertising content onto said identified object, such that said objects are no longer visible.

44. The method according to claim 25, additionally comprising a step of interrupting or cancelling said stream of superimposed advertising content in response to data obtained from said object tracking means.

45. The method according to claim 25, additionally comprising an audio analysis means, said method additionally comprising a step of determining the sequence of superimposing said advertising content according to said analysis.

46. The method according to claim 25, wherein the display of said computer game output and said superimposed layers is in fullscreen.

47. The method according to claim 25, wherein setting the frequency of said intervals is determined in a manner selected from a group consisting of:

predetermined, determined by user input or computer game events captured by said emulation layer, or a combination thereof.

84. The method according to claim 25 additionally comprising a step of determining the remote advertising content to be downloaded in step downloading step according to established user data.

85. The method according to claim 25 additionally comprising the steps of:

a. obtaining an ad placement system, comprising;

i. means for soliciting legacy ad server content,

ii. means for intercepting the presentation of said content;

iii. means for analysing said content;

iv. means for generating an simulation of said content; and

,

v. means for presenting said simulation instead of said content.

b. soliciting at least one legacy ad server content, while identifying to said ad server with user details of the user;

c. sending content by said ad server to said user;

d. intercepting the presentation of said ad content to said user;

e. analysing said content;

f. generating an simulation of said content; and

g. presenting said simulation instead of said content.

48. A method for precision in-game dynamic advert placement in computer games, comprising the steps of:

(a) obtaining an ad placement system for superimposing advertising content onto computer games, comprising;

i) networked game playing means;

having access to,

ii) at least one game, stored in at least one game domain;

iii) means for obtaining at least one real-time AV caption of the output generated by said computer game;

iv) means for identifying objects, AV events, or a combinations thereof, having access to said at least one AV output of said at least one computer game;

v) means for superimposing at least one remotely stored advertising content onto the entirety of said at least one caption, or onto parts thereof;

vi) wrapper means, located at said game domain, wrapping said game;

vii) means for customizing ads to be downloaded by said wrapper to the location of said game playing means; and

viii) emulation layer superimposing means that superimposes an invisible click, touch or game event enabled control layer on top of said visual output from said computer game.

(b) identifying objects within said computer game output by said object identification means;

(c) generating said emulation layer containing said identified objects;

(d) initiating said game by user;

(e) downloading said wrapper means to the location of said game playing means;

(f) initiating said wrapper means;

(g) downloading said ad customizing means to the location of said game playing means;

(h) initiating said ad customizing means;

(i) validating the security protocol of said ad customizing means by said wrapper means;

(j) superimposing said invisible emulation layer onto output generated by said computer game;

(k) capturing a caption of said emulation layer;

(l) searching said caption for said identified at least one object, action or event;

(m) locating said identified at least one object, zone, or event in said caption;

(n) downloading said remotely stored advertising content;

(o) synchronizing the insertion and removal of said advertising content with audio visual content generated by said game;

(p) superimposing, within millisecond precision, said advertising content;

(q) repeating said capturing, searching, locating, synchronizing and superimposing steps at intervals until said objects or events are no longer detected, or until a predetermined time has lapsed; and

(r) displaying said game generated bitmap frame without intervention of said superimposed ad content;

wherein superimposing said emulation layer upon said game generated outpout, and capturing events and action upon said layer, enables the insertion and removal of ad content that corresponds to the dynamic real-time progression of said game, as well as real time user actions.

49. The method according to claim 48, wherein said at least one action, or event are selected from a group consisting of swipe, touch, multi-touch, click, mouse over, mouse up, mouse down, drag and drop, real time audio-visual events or a combination thereof.

50. The method according to claim 48, wherein said capturing step comprises sampling a limited segment of the full video frame.

51. The method according to claim 50 wherein said limited segment is selected from a group consisting of:

virtual buttons, virtual items, virtual objects, text, icons, animation, or a combination thereof.

52. The method according to claim 48, additionally comprising a step of tracking said objects.

53. The method according to claim 52, wherein the instigation and duration of said tracking objects step is determined by user actions, predetermined time intervals, or computer game events captured by said emulation layer.

54. The method according to claim 52, wherein said tracking step is executed by sampling a segment of the content video frame.

55. The method according to claim 48, additionally comprising a step of interrupting said streaming step on object movement data obtained from said step of tracking said objects.

56. The method according to claim 55, wherein said interrupting step is selected from a group consisting of cancelling, fading out, shifting transparency rate, or a combination thereof.

57. The method according to claim 55, wherein said interrupting step is instigated by an additional step of interfacing with the user of said game playing means.

58. The method according to claim 57, wherein said interfacing step is selected from a group consisting of selecting game options, performing game actions, or a combination thereof.

59. The method according to claim 57, wherein said system for superimposing advertising content onto computer games additionally comprising object tracking, additionally comprising a step of detecting, by means of said object tracking means, intervals in the progress, sequence or motion of said game, and subsequently superimposing said advertising content onto said identified objects.

60. The method according to claim 48, additionally comprising a step of downloading said game to said networked game playing means.

61. The method according to claim 48, additionally comprising object recognition processing means, said method additionally comprising a step of processing said AV caption and retrieving object recognition data.

62. The method according to claim 48, additionally comprising a step of selecting and contextually matching said selected advertisement content with said object recognition data.

63. The method according to claim 48, additionally comprising a step of toggling between visible and invisible modes of said superimposed advertising content.

64. The method according to claim 48, additionally comprising a step of masking said identified objects by means of superimposing said advertising content onto said identified object, such that said objects are no longer visible.

65. The method according to claim 48, additionally comprising a step of interrupting or cancelling said stream of superimposed advertising content in response to data obtained from said object tracking means.

66. The method according to claim 48, additionally comprising an audio analysis means, said method additionally comprising a step of determining the sequence of superimposing said advertising content according to said analysis.

67. The method according to claim 48, wherein the display of said computer game output and said superimposed layers is in fullscreen.

68. The method according to claim 48, wherein setting the frequency of said intervals is determined in a manner selected from a group consisting of:

predetermined, determined by user input or computer game events captured by said emulation layer, or a combination thereof.

69. The method according to claim 48, wherein said capturing and searching steps are triggered by user actions detected upon said emulation layer, thereby minimizing the time that strain is placed upon computer processing power.

70. The method according to claim 48, additionally comprising the steps of detecting a pause screen with the natural sequence of the play, intercepting the visual progression of the game and superimposing, for a predetermined duration, full screen or partial screen ads onto the game output, such that said ads mask standard game interval messages selected from a group consisting of pause screens, click to continue screens, user input screens, game over screens, or a combination thereof.

71. The method according to claim 48 wherein said ads are full screen and are set on a background that emulates the look-and-feel of the standard game screens.

72. The method according to claim 48, comprising the additional step of pacifying the user during the exposure to the ad by display a game loading indication.

73. The method according to claim 48, wherein said emulation layer masks clickable objects, such that the user cannot click on them for a predetermined time.

75. The method according to claim 48 additionally comprising a step of determining the remote advertising content to be downloaded in step downloading step according to established user data.

76. The method according to claim 75 wherein said data is selected from a group consisting of demographics data, predetermined groups, registered groups, user input, address, computer playing means, computer playing means system, web browser search log, or a combination thereof.

79. The method according to claim 48 additionally comprising the steps of:

(a) obtaining an ad placement system, comprising;

i) means for soliciting legacy ad server content,

ii) means for intercepting the presentation of said content;

iii) means for analysing said content;

iv) means for generating an simulation of said content; and

,

v) means for presenting said simulation instead of said content.

(b) soliciting at least one legacy ad server content, while identifying to said ad server with user details of the user;

(c) sending content by said ad server to said user;

(d) intercepting the presentation of said ad content to said user;

(e) analysing said content;

(f) generating an simulation of said content; and

(g) presenting said simulation instead of said content.

78. An ad placement system, wherein ad content from legacy ad servers, solicited according to user-specific details, is adapted in real-time for presentation in flash based web applications, said system comprising:

(a) means for soliciting said legacy ad server content,

(b) means for intercepting the presentation of said content;

(c) means for analysing said content;

(d) means for generating an simulation of said content; and

,

(e) means for presenting said simulation instead of said content.

80. A method for ad placement, comprising the steps of:

(a) obtaining an ad placement system, comprising;

i) means for soliciting legacy ad server content,

ii) means for intercepting the presentation of said content;

iii) means for analysing said content;

iv) means for generating an simulation of said content; and

,

v) means for presenting said simulation instead of said content.

(b) soliciting at least one legacy ad server content, while identifying to said ad server with user details of the user;

(c) sending content by said ad server to said user;

(d) intercepting the presentation of said ad content to said user;

(e) analysing said content;

(f) generating an simulation of said content; and

(g) presenting said simulation instead of said content;

wherein legacy ad content that was tailored for html presentation is presented in flash compatible format.