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System and Method for Filtering Targeted Advertisements for Video Content Delivery

  • US 20110184807A1
  • Filed: 12/01/2010
  • Published: 07/28/2011
  • Est. Priority Date: 01/28/2010
  • Status: Abandoned Application
First Claim
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1. A method of inserting advertisements into video content, the method comprising:

  • electronically filtering a first list of advertisements according to user preference data to determine a second list of advertisements, whereineach advertisement in the first list of advertisements is associated with a video category from a plurality of categories;

    the video content comprises a plurality of video segments, and each video segment is associated with a category from the plurality of categories,electronically filtering comprises filtering the first list of advertisements for the plurality of video segments on a segment by segment basis; and

    transmitting the second list of advertisements to a user device for insertion with the video content.

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