Method and system for managing advertisments on a mobile device

• US 20110184809A1
• Filed: 06/07/2010
• Published: 07/28/2011
• Est. Priority Date: 06/05/2009
• Status: Abandoned Application

• Current Assignee: DoApp Incorporated (Naviga Inc.)
• Original Assignee: DoApp Incorporated (Naviga Inc.)
• Inventors: Borrillo, David, Sriver, Joseph, Beavers, Wade
• Application Number:
  US12/802,525
• Publication Number:
  US 20110184809A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Methods and systems for distributing advertisements are disclosed. The system includes an advertisement data store for storing a set of advertisements. The system includes a content data store for storing a set of contents. The system includes an advertisement management server to select an advertisement and user content for bundling into a standardized publishing web feed. In embodiments, the advertisement management server transmits the web feed to a mobile device via a wireless network for display. The advertisement management server subsequently executes a user-selected action in conjunction with the user action data.

Claims

1. A system for distributing advertisements, comprising:

an advertisement data store for storing a set of advertisements, each advertisement associated with user action data;

a content data store for storing a set of contents; and

an advertisement management server operatively coupled to the advertisement data store and the content data store, the advertisement management server configured to;

select at least one advertisement and at least one content for bundling into a web feed,

transmit the web feed to a mobile device via a wireless network for display, wherein the advertisement and the content are displayed together,

responsive to receiving a user command, executing a user-selected action in conjunction with the user action data.

2. The system of claim 1, wherein the user-selected action is at least one of:

requesting an advertisement-related coupon;

requesting an advertisement-related reminder;

displaying an advertisement-related video;

displaying an advertisement-related map location;

viewing an advertisement-related website;

calling an advertisement-related phone number;

emailing an advertisement-related contact email address;

requesting additional advertisement information;

or

sharing the advertisement with another user.

3. The system of claim 1, wherein the web feed is in a standardized publishing web feed format, the format including a Really Simple Syndication (RSS) format.

4. The system of claim 3, further comprising:

distributing an RSS reader application to the mobile device, wherein the RSS reader application receives and displays the web feed responsive to user inputs.

5. The system of claim 2, wherein the contents are blog entries.

6. The system of claim 1, wherein an advertiser can submit an advertisement for inclusion in the advertisement data store via a web interface.

7. The system of claim 1, wherein the at least one advertisement is selected based, in part, on stored user information associated with the mobile device and user information transmitted to the advertisement management server by the mobile device.

8. The system of claim 1, wherein the content is a video clip and the advertisement is superimposed over the video clip.

9. A method for distributing advertisements, comprising:

storing a set of advertisements in an advertisement data store, each advertisement associated with user action data;

storing a set of contents in a content data store;

selecting at least one advertisement and at least one content for bundling into a web feed in an advertisement management server, wherein the advertisement management server is operatively coupled to the advertisement data store and the content data store;

transmitting the web feed to a mobile device via a wireless network for display, wherein the advertisement and the content are displayed together; and

responsive to receiving a user command, executing a user-selected action in conjunction with the user action data.

10. The method of claim 9, wherein the user-selected action is at least one of:

requesting an advertisement-related coupon;

requesting an advertisement-related reminder;

displaying an advertisement-related video;

displaying an advertisement-related map location;

viewing an advertisement-related website;

calling an advertisement-related phone number;

emailing an advertisement-related contact email address;

requesting additional advertisement information;

or

sharing the advertisement with another user.

11. The method of claim 9, wherein the web feed is in a standardized publishing web feed format, the format including a Really Simple Syndication (RSS) format.

12. The method of claim 11, further comprising:

distributing an RSS reader application to the mobile device, wherein the RSS reader application receives and displays the web feed responsive to user inputs.

13. The method of claim 11, wherein the contents are blog entries.

14. The method of claim 9, wherein an advertiser can submit an advertisement for inclusion in the advertisement data store via a web interface.

15. The method of claim 9, wherein the at least one advertisement is selected based, in part, on stored user information associated with the mobile device and user information transmitted to the advertisement management server by the mobile device.

16. The method of claim 15, wherein the content is a video clip and the advertisement is superimposed over the video clip.

17. A system for distributing advertisements, comprising:

an advertisement data store for storing a set of advertisements, each advertisement associated with user action data;

a content data store for storing a set of contents; and

an advertisement management server operatively coupled to the advertisement data store and the content data store, the advertisement management server configured to;

select at least one advertisement and at least one content for bundling into a web feed,

transmit the web feed to a mobile device via a wireless network for display, wherein the advertisement and the content are displayed together,

responsive to receiving a user command, executing a user-selected action in conjunction with the user action data, wherein the user-selected action is at least one of;

requesting an advertisement-related coupon, requesting an advertisement-related reminder, displaying an advertisement-related video, displaying an advertisement-related map location, viewing an advertisement-related website, calling an advertisement-related phone number, emailing an advertisement-related contact email address, requesting additional advertisement information, and sharing the advertisement with another user.