SYSTEM AND METHOD FOR NAVIGATING A PRODUCT CATALOG

• US 20110184972A1
• Filed: 12/23/2010
• Published: 07/28/2011
• Est. Priority Date: 12/23/2009
• Status: Abandoned Application

• Current Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Original Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Inventors: Sakai, Daniel, Goldband, Adam, ARD, Scott
• Application Number:
  US12/977,311
• Publication Number:
  US 20110184972A1
• Time in Patent Office: Days
• US Class Current: 707/769
• CPC Class Codes: G06F 16/24573 using data annotations, e.g. user-defined metadata
• CPC Class Codes: G06F 16/26 Visual data mining; Browsing structured data
• CPC Class Codes: G06Q 30/0603 Catalogue ordering

Abstract

A method and apparatus for product catalog navigation. A database stores, in a tangible form, an electronic catalog of product records in an ontology. A query module is configured to receive a product identifier, query the database based on the product identifier and navigate the ontology of the electronic catalog to identify at least one product record in the electronic catalog associated with the product identifier. The product identifier can be image data of the product. The query module can also use supplemental product indicia and additional external information to query the database. Enhanced visualization techniques can be used to display the product in relation to another virtual image.

Claims

1. An apparatus, comprising:

a processor; and

a memory communicatively coupled to the processor, the memory to store a catalog navigation system for execution by the processor, the catalog navigation system comprising;

a database module that stores, in a tangible form, an electronic catalog of product records in an ontology;

a query module configured to receive a product identifier, query said database module based on the product identifier and identify at least one product record in the electronic catalog associated with the product identifier.

2. An apparatus as recited claim 1, wherein the query module is configured to receive image data of a product as a product identifier.

3. An apparatus as recited in claim 2, wherein the query module is configured to receive supplemental product indicia and query said database module based on the supplemental product indicia and the product identifier.

4. An apparatus as recited in claim 2, wherein the query module is configured to receive additional data indicating factors external to the product associated with the product identifier and query said database module based on the additional data.

5. An apparatus as recited in claim 3, wherein said supplemental product indicia is indicative of at least one of a product category, brand, size, color, and price.

6. An apparatus as recited in claim 4, wherein said additional data is indicative of at least one of a distance between the product and an image capture device producing the image data, an angle of the image capture device with respect to the product, and information about the specifications of the image capture device.

7. An apparatus as recited in claim 2, further comprising a processing module configured to process the at least one product record to determine at least one of a related or allied product, build a system based on plural products, identify alternative products, and rank products.

22. An apparatus as recited in claim 2, further comprising a processing module configured to process the at least one product record to determine at least one related image, the processing module also being configured to generate display data of the image data in correspondence with the at least one related image based on the at least one product record.

8. A computer implemented method for navigating a catalog, the method comprising:

receiving, by a computing device, a product identifier;

querying, based on the product identifier, a database that stores, in a tangible form, an electronic catalog of product records in an ontology; and

identifying, by a computing device, at least one product record in the electronic catalog associated with the product identifier.

9. A method as recited claim 8, wherein the product identifier is image data of a product as a product identifier.

10. A method as recited in claim 9, further comprising receiving supplemental product indicia and wherein the querying step comprises querying said database based on the supplemental product indicia and the product identifier.

11. A method as recited in claim 9, further comprising receiving additional data indicating factors external to the product associated with the product identifier and wherein the querying step comprises querying said database based on the additional data and the product identifier.

12. A method as recited in claim 10, wherein said supplemental product indicia is indicative of at least one of a product category, brand, size, color, and price.

13. A method as recited in claim 11, wherein said additional data is indicative of at least one of a distance between the product and an image capture device producing the image data, an angle of the image capture device with respect to the product, and information about the specifications of the image capture device.

14. A method as recited in claim 9, further comprising processing the at least one product record to determine at least one of a related or allied product, build a system based on plural products, identify alternative products, and rank products.

23. A method as recited in claim 9, further comprising processing the at least one product record to determine at least one related image and generating display data of the image data in correspondence with the at least one related image based on the at least one product record.

15. Computer readable media having computer readable instructions recorded therein which, when executed by a processor cause the processor to carry out a method for navigating a catalog, the method comprising:

receiving, by a computing device, a product identifier;

querying, based on the product identifier, a database that stores, in a tangible form, an electronic catalog of product records in an ontology; and

identifying, by a computing device, at least one product record in the electronic catalog associated with the product identifier.

16. Media as recited claim 15, wherein the product identifier is image data of a product as a product identifier.

17. Media as recited in claim 16, the method further comprising receiving supplemental product indicia and wherein the querying step comprises querying said database based on the supplemental product indicia and the product identifier.

18. Media as recited in claim 16, the method further comprising receiving additional data indicating factors external to the product associated with the product identifier and wherein the querying step comprises querying said database based on the additional data and the product identifier.

19. Media as recited in claim 17, wherein said supplemental product indicia is indicative of at least one of a product category, brand, size, color, and price.

20. Media as recited in claim 18, wherein said additional data is indicative of at least one of a distance between the product and an image capture device producing the image data, an angle of the image capture device with respect to the product, and information about the specifications of the image capture device.

21. Media as recited in claim 16, the method further comprising processing the at least one product record to determine at least one of a related or allied product, build a system based on plural products, identify alternative products, and rank products.

24. Media as recited in claim 16, the method further comprising processing the at least one product record to determine at least one related image and generating display data of the image data in correspondence with the at least one related image based on the at least one product record.