METHOD AND SYSTEM FOR DISPLAYING ADVERTISING, VIDEO, AND PROGRAM SCHEDULE LISTING
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Accused Products
Abstract
A television schedule system and method for displaying television schedule information on a television screen includes a program guide having a schedule information area that depicts the programs that are being presented on each channel at each time during the day. An input device allows the viewer to browse through the schedule information area and/or obtain more information about programs of particular interest. In one aspect, the viewer may watch a program on the currently-tuned channel, while browsing through the other channels on a portion of the television screen. In another aspect, the viewer may watch programs currently being shown on the television, while he or she browses through the program guide. In yet another aspect, the system includes a database, a processor and associated software for automatically customizing the television schedule guide to an individual viewer or a group of viewers, e.g., a family, to facilitate use of the television schedule.
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Citations
113 Claims
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1-87. -87. (canceled)
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88. A method for simultaneously displaying advertisements with a program guide and a program on a screen, comprising:
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displaying a video of the program on the screen; displaying at least one schedule information item on the screen; navigating a highlight region to one of the at least one schedule information item to indicate a user selection of a program; selecting an advertisement for display from a plurality of advertisements, wherein the displayed advertisement includes content descriptive of a product or service unrelated to the selected program; activating the displayed advertisement to invoke a function, the function related to the advertised product or service; and simultaneously displaying the selected advertisement with the displayed at least one schedule information item and the video of the program on the screen. - View Dependent Claims (89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100)
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101. A system for simultaneously displaying advertisements with a program guide and a program on a screen, comprising:
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a display configured to; display a video of the program on the screen; and display at least one schedule information item on the screen; and a processor configured to; navigate a highlight region to one of the at least one schedule information item to indicate a user selection of a program; select an advertisement for display from a plurality of advertisements, wherein the displayed advertisement includes content descriptive of a product or service unrelated to the selected program; activate the displayed advertisement to invoke a function, the function related to the advertised product or service; and simultaneously display the selected advertisement with the displayed at least one schedule information item and the video of the program on the screen. - View Dependent Claims (102, 103, 104, 105, 106, 107, 108, 109, 110, 111, 112, 113)
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Specification