RFID/NFC Panel and/or Array Used in Smart Signage Applications and Method of Using

• US 20110185607A1
• Filed: 01/27/2011
• Published: 08/04/2011
• Est. Priority Date: 01/29/2010
• Status: Active Grant

• Current Assignee: Avery Dennison Retail Information Services LLC (Avery Dennison Corporation)
• Original Assignee: Avery Dennison Corporation
• Inventors: WELCH, David A., WANG, Haochuan, FORSTER, Ian J.
• Granted Patent: US 10,977,969 B2
• Time in Patent Office: Days
• US Class Current: 40/452
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G09F 13/005 Illumination controller or illuminated signs including an illumination control system
• CPC Class Codes: G09F 13/04 Signs, boards or panels, illuminated from behind the insignia
• CPC Class Codes: G09F 15/02 Bills, posters, or the like therefor
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

The present invention relates to an interactive advertising system and method of using the system. A plurality of removable RFID devices are disposed on a panel which is separate from an advertising graphic that is supported in an illuminated frame. Activation of one of the RFID devices illuminates a portion of the advertising graphic.

Claims

1. An advertising system, comprising:

a graphic media supporting frame having an activatable light source;

an advertising graphic having printed or imaged indicia relating to an advertising or marketing campaign;

a plurality of RFID tags, each of the RFID tags including a substrate having first and second surfaces, an antenna and a chip disposed on the first surface with the chip encoded with information relating to the advertising graphic;

an activator for activating and reading the chip on at least one of the plurality of RFID tags and for causing a first signal to be sent to the graphic supporting frame; and

a processor for receiving the first signal and for transmitting a second signal to the activator.

2. The advertising system as recited in claim 1, wherein each of the RFID tags contains different information relating to different product or service opportunities.

3. The advertising system as recited in claim 1, wherein the plurality of RFID tags are arranged in a pattern on the advertising graphics.

4. The advertising system as recited in claim 1, wherein each of the plurality of RFID tags are removable form the advertising graphic to enable a change of information.

5. The advertising system as recited in claim 1, wherein each of the plurality of RFID tags is associated with the advertising graphic by at least one of adhering, attaching, laminating, embedding or combinations thereof.

6. The advertising system as recited in claim 1, wherein a mobile communication device is used to read at least one of the plurality of RFID tags.

7. The advertising system as recited in claim 1, wherein at least one of the plurality of RFID tags triggers an audio signal to be produced.

8. The advertising system as recited in claim 1, wherein at least one of the plurality of RFID tags triggers a video signal to be produced.

9. The advertising system as recited in claim 1, wherein at least one of the plurality of RFID tags contains an Internet address.

10. The advertising system as recited in claim 1, wherein the advertising graphic is provide with a plurality of visual codes selected from a group including bar codes, 2-D codes and combinations thereof.

11. The advertising system as recited in claim 1, wherein the advertising system is used in connection with eating and dining establishments.

12. The advertising system as recited in claim 1, wherein the advertising system is used in connection with highway signage.

13. The advertising system as recited in claim 1, wherein the frame is provided in a first location and the plurality of RFID devices are provided at a second location distinct from the first location.

14. The advertising system as recited in claim 1, wherein the activator activates the light source to display a portion of the advertising graphic relating to the at least one chip on the RFID device.

15. An interactive advertising system, comprising:

an advertising graphic provided at a first location, the advertising graphic having indicia relating to a particular marketing theme or campaign, the advertising graphic supported by a frame having an illumination device;

a display panel, the display panel having a plurality of RFID devices positioned thereon, the display panel is at a second location distinct from the first location;

an activator for activating and reading at least one of the plurality of RFID devices and for causing a first signal to be sent to the advertising graphic;

a processor for receiving the first signal and for transmitting a second signal to the activator; and

the activator activating the illumination device to display a portion of the advertising graphic related to the at least one of the plurality of RFID devices.

16. An interactive advertising system as recited in claim 15, wherein, each of the RFID devices are provided as either tags or labels and are removable or changeable with the advertising graphic.

17. An interactive advertising system as recited in claim 15, wherein each of the RFID devices are used to provide at least one of content and language.

18. An interactive advertising system as recited in claim 15, wherein the system further includes at least one of audio, olfactory and video capabilities which may be activated by the activator.

19. A method of using an interactive advertising system, comprising the steps of:

initially providing an advertising graphic;

placing the advertising graphic in a supporting frame having a light source;

providing a display panel having a plurality of RFID devices with each of the RFID devices having at least one of content or language;

reading at least one of the RFID devices to create a first signal;

processing the first signal; and

activating the light source to illuminate at least a portion of the advertising graphic.

20. The method of claim 19, wherein the step of activating further includes activating an audio, video or olfactory capability.