RFID/NFC Panel and/or Array Used in Smart Signage Applications and Method of Using
First Claim
Patent Images
1. An advertising system, comprising:
- a graphic media supporting frame having an activatable light source;
an advertising graphic having printed or imaged indicia relating to an advertising or marketing campaign;
a plurality of RFID tags, each of the RFID tags including a substrate having first and second surfaces, an antenna and a chip disposed on the first surface with the chip encoded with information relating to the advertising graphic;
an activator for activating and reading the chip on at least one of the plurality of RFID tags and for causing a first signal to be sent to the graphic supporting frame; and
a processor for receiving the first signal and for transmitting a second signal to the activator.
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Abstract
The present invention relates to an interactive advertising system and method of using the system. A plurality of removable RFID devices are disposed on a panel which is separate from an advertising graphic that is supported in an illuminated frame. Activation of one of the RFID devices illuminates a portion of the advertising graphic.
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Citations
20 Claims
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1. An advertising system, comprising:
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a graphic media supporting frame having an activatable light source; an advertising graphic having printed or imaged indicia relating to an advertising or marketing campaign; a plurality of RFID tags, each of the RFID tags including a substrate having first and second surfaces, an antenna and a chip disposed on the first surface with the chip encoded with information relating to the advertising graphic; an activator for activating and reading the chip on at least one of the plurality of RFID tags and for causing a first signal to be sent to the graphic supporting frame; and a processor for receiving the first signal and for transmitting a second signal to the activator. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. An interactive advertising system, comprising:
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an advertising graphic provided at a first location, the advertising graphic having indicia relating to a particular marketing theme or campaign, the advertising graphic supported by a frame having an illumination device; a display panel, the display panel having a plurality of RFID devices positioned thereon, the display panel is at a second location distinct from the first location; an activator for activating and reading at least one of the plurality of RFID devices and for causing a first signal to be sent to the advertising graphic; a processor for receiving the first signal and for transmitting a second signal to the activator; and the activator activating the illumination device to display a portion of the advertising graphic related to the at least one of the plurality of RFID devices. - View Dependent Claims (16, 17, 18)
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19. A method of using an interactive advertising system, comprising the steps of:
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initially providing an advertising graphic; placing the advertising graphic in a supporting frame having a light source; providing a display panel having a plurality of RFID devices with each of the RFID devices having at least one of content or language; reading at least one of the RFID devices to create a first signal; processing the first signal; and activating the light source to illuminate at least a portion of the advertising graphic. - View Dependent Claims (20)
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Specification