SEARCH ENGINE OUTPUT-ASSOCIATED BIDDING IN ONLINE ADVERTISING
First Claim
Patent Images
1. A method for use in association with an online advertising auction, comprising:
- using one or more computers, in association with an anticipated serving opportunity, obtaining a bid associated with an advertiser;
wherein the bid comprises at least one requirement required for display of an advertisement; and
wherein the at least one requirement relates to search engine output; and
using one or more computers, after determining that the bid is a winning bid, facilitating serving of an advertisement in association with the bid, wherein the serving of the advertisement fulfills the at least one requirement.
4 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems are provided for search engine output-associated bidding in online advertising. Techniques are provided in which an advertiser may specify, as part of a bid, one or more requirements relating to search engine output. The one or more requirements may need to be met for an advertisement to be served in connection with the bid.
-
Citations
20 Claims
-
1. A method for use in association with an online advertising auction, comprising:
-
using one or more computers, in association with an anticipated serving opportunity, obtaining a bid associated with an advertiser; wherein the bid comprises at least one requirement required for display of an advertisement; and wherein the at least one requirement relates to search engine output; and using one or more computers, after determining that the bid is a winning bid, facilitating serving of an advertisement in association with the bid, wherein the serving of the advertisement fulfills the at least one requirement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
-
14. A system comprising:
-
one or more server computers coupled to a network; and one or more databases coupled to the one or more servers; wherein the one or more server computers are for; in association with an anticipated serving opportunity, obtaining a bid associated with an advertiser; wherein the bid comprises at least one requirement required for display of an advertisement; and wherein the at least one requirement relates to search engine output; and after determining that the bid is a winning bid, facilitating serving of an advertisement in association with the bid, wherein the serving of the advertisement fulfills the at least one requirement. - View Dependent Claims (15, 16, 17, 18, 19)
-
-
20. A computer readable medium or media containing instructions for executing a method for use in association with an online advertising auction, the method comprising:
-
using one or more computers, in association with an anticipated serving opportunity, obtaining a bid associated with an advertiser; wherein the bid comprises at least one requirement required for display of an advertisement; and wherein the at least one requirement relates to search engine output; and using one or more computers, after determining that the bid is a winning bid, facilitating serving of an advertisement in association with the bid, wherein the serving of the advertisement fulfills the at least one requirement.
-
Specification