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SEARCH ENGINE OUTPUT-ASSOCIATED BIDDING IN ONLINE ADVERTISING

  • US 20110191171A1
  • Filed: 02/03/2010
  • Published: 08/04/2011
  • Est. Priority Date: 02/03/2010
  • Status: Abandoned Application
First Claim
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1. A method for use in association with an online advertising auction, comprising:

  • using one or more computers, in association with an anticipated serving opportunity, obtaining a bid associated with an advertiser;

    wherein the bid comprises at least one requirement required for display of an advertisement; and

    wherein the at least one requirement relates to search engine output; and

    using one or more computers, after determining that the bid is a winning bid, facilitating serving of an advertisement in association with the bid, wherein the serving of the advertisement fulfills the at least one requirement.

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