SYSTEMS AND METHODS FOR DISPLAYING VISUAL INFORMATION

• US 20110191172A1
• Filed: 06/22/2010
• Published: 08/04/2011
• Est. Priority Date: 01/29/2010
• Status: Active Grant

• Current Assignee: Motors Drives & Controls, Inc.
• Original Assignee: Motors Drives & Controls, Inc.
• Inventors: Speese, Paul, Hostvedt, Erik T.
• Granted Patent: US 8,423,411 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Systems and methods are provided for pushing advertisement information from a host computer system to one or more delivery vehicles. Intelligent barcode data (IBD) from mailers is provided to the computer system. Physical mail pieces associated with the mailers are provided to a central processing plant, and manifest data is determined for the one or more delivery vehicles including IBD data from the mailers. The advertising information is pushed in real time to the one or more delivery vehicles from the computer system based on the manifest data and displayed on a display of a given vehicle. The content of the advertising information may be correlated with the delivery of the mail pieces being delivered using the IBD data.

Claims

1. A method for advertising comprising:

correlating advertising information using a computer system with mail pieces to be delivered by one or more delivery vehicles; and

displaying the correlated advertising information on a display of a delivery vehicle.

2. The method of claim 1, further including providing intelligent barcode data associated with the mail pieces to the computer system.

3. The method of claim 2, further including providing the mail pieces associated with the intelligent mail barcode data to a central processing plant.

5. The method of claim 2, further including determining manifest data for the delivery vehicle.

6. The method of claim 5, further including pushing the correlated advertising information to the delivery vehicle from the computer system based on the manifest data.

7. The method of claim 6, wherein pushing the advertising information to one or more delivery vehicles from the computer system based on manifest data comprises pushing advertising information based on the mail pieces in a given delivery vehicle, the delivery route of the given delivery vehicle and a delivery time period.

8. The method of claim 1, further comprising determining a specific location at a point of delivery of the mail pieces and displaying the advertising information correlated with the delivery of the mail pieces at the specific location at the point of delivery.

9. The method of claim 1, wherein the computer system is a United States Postal System computer network and the delivery vehicles are one or more United States Postal System delivery vehicles.

10. The method of claim 1, further comprising broadcasting advertising messages from the delivery vehicles to electronic devices of one or more consumers.

11. The method of claim 1, further including providing intelligent barcode data associated with the mail pieces to the computer system, wherein the intelligent barcode uniquely identifies the mail pieces;

and displaying on at least one of the delivery vehicles advertising information correlated to at least one of the mail pieces based on the intelligent barcode on the mail piece being delivered.

4. The method of calm 2, wherein the intelligent barcode uniquely identifies the mail pieces.

12. A method of pushing advertisement information from a computer system to one or more delivery vehicles, the method comprising:

providing intelligent barcode data (IBD) from mailers to the computer system;

providing mail pieces to a central processing plant;

determining manifest data for the one or more delivery vehicles;

pushing advertising information to the one or more delivery vehicles from the computer system based on the manifest data; and

displaying advertising information on a display of a given vehicle correlated with the delivery of the mail pieces being delivered.

13. The method of claim 12, wherein pushing the advertising information to the one or more delivery vehicles from the computer system based on manifest data comprises pushing advertising information based on mail pieces in a given delivery vehicle, delivery route of the given delivery vehicle and a delivery time period.

14. The method of claim 12, further comprising determining a specific location at a point of delivery and displaying the advertising information correlated with the delivery of the mail piece associated with the mailers at the specific location at the point of delivery.

15. The method of claim 12, wherein the computer system is a United States Postal System (USPS) computer network and the one or more delivery vehicles are one or more USPS delivery vehicles.

16. The method of claim 12, further comprising broadcasting advertising messages from the one or more delivery vehicles to electronic devices of one or more consumers.

17. The method of claim 12, wherein the advertising information is correlated to the mail pieces being delivered based upon data from the IBD.

18. A system for advertising information, the system comprising:

a computer system for receiving data associated with mail pieces to be delivered;

a display for displaying the advertising information; and

an advertising database for storing the advertising information to be displayed in association with the mail pieces;

wherein the computer system pushes the advertising information stored in the advertising database for displaying on the display, the displayed advertising information correlated by the data to the mail pieces.

19. The system of claim 18, further including one or more delivery vehicles for delivering the mail pieces, each of the vehicles including a display for displaying the advertising information.

20. The system of claim 19, wherein the advertising database resides on the delivery vehicle.

21. The system of claim 18, wherein the advertising database resides in the computer system.

22. The system of claim 18, wherein the data comprises intelligent barcode data provided on the mail pieces.

23. The system of claim 22, wherein the computer system includes an intelligent barcode data server for receiving the data from the mail pieces.

24. The system of claim 18, further including a stationary storage unit for storing the mail pieces, the display being supported by the storage unit.