SYSTEM AND METHOD FOR CONTEXTUAL ADVERTISING

• US 20110191178A1
• Filed: 02/03/2010
• Published: 08/04/2011
• Est. Priority Date: 02/03/2010
• Status: Abandoned Application

• Current Assignee: On Your Own Adventures, LLC
• Original Assignee: On Your Own Adventures, LLC
• Inventors: Carneal, Tyler Michael, Cameron, Austen James, Newberg, Randall Delbert
• Application Number:
  US12/699,712
• Publication Number:
  US 20110191178A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

System and method for contextual advertising in which a video file is encoded with cue points, and an XML file containing contextual advertisement information for at least three products is generated. When a first cue point is reached, the product image, product name and product description for the first contextual advertisement are encapsulated in a link to the product URL and displayed in a bottom panel. As each successive cue point is reached, the product image, product name and product description for each successive contextual advertisement are encapsulated in a link to the product URL for that contextual advertisement and displayed in the bottom panel, and the product image and product name for the contextual advertisement last appearing in the bottom panel are encapsulated in a link to the product URL and added to the side panel.

Claims

1. A system for contextual advertising comprising:

(a) a video file in which cue points have been encoded; and

(b) an XML file containing contextual advertisement information for at least three products;

wherein each cue point corresponds to a given contextual advertisement;

wherein the video file causes a video to be shown in a video display area with a bottom edge and a side edge;

wherein the information for each contextual advertisement includes a product image, a product name, a product description and a product Uniform Resource Locator;

wherein when a first cue point is reached in the video, the product image, product name and product description for the first contextual advertisement are encapsulated in a link to the product Uniform Resource Locator for the first contextual advertisement and displayed in a panel located outside of and along the bottom edge of the video display area;

wherein when a second cue point is reached in the video, the product image, product name and product description for the second contextual advertisement are encapsulated in a link to the product Uniform Resource Locator for the second contextual advertisement and displayed in the bottom panel, and the product image and product name for the first contextual advertisement are encapsulated in a link to the product Uniform Resource Locator for the first contextual advertisement and displayed in a panel located outside of and along one of the side edges of the video display area;

wherein when a third cue point is reached in the video, the product image, product name and product description for the third contextual advertisement are encapsulated in a link to the product Uniform Resource Locator for the third contextual advertisement and displayed in the bottom panel, and the product image and product name for the second contextual advertisement are encapsulated in a link to the product Uniform Resource Locator for the second contextual advertisement and displayed in the side panel along with the first contextual advertisement; and

wherein as each successive cue point in the video is reached, the product image, product name and product description for each successive contextual advertisement are encapsulated in a link to the product Uniform Resource Locator for that contextual advertisement and displayed in the bottom panel, and the product image and product name for the contextual advertisement last appearing in the bottom panel are encapsulated in a link to the product Uniform Resource Locator for that contextual advertisement and added to the side panel along with contextual advertisements previously added to the side panel.

2. The system of claim 1, wherein the video has content, and cue points are set in the video such that the content of the video at a given cue point relates to the product being advertised in the contextual advertisement corresponding to that cue point.

3. The system of claim 1, wherein when a user seeks to a different point in the video, the invention applies a cueIndex rebuild algorithm to determine which contextual advertisement should appear in the bottom panel and which contextual advertisements should appear in the side panel.

4. The system of claim 1, wherein video playback continues unstopped as contextual advertisements are displayed in the bottom and side panels.

5. The system of claim 1, wherein if a user clicks on a link for any of the contextual advertisements displayed in the bottom or side panels, video playback is paused until the user returns to the video and clicks a play button.

6. A method for contextual advertising comprising:

(a) encoding a video file with cue points; and

(b) generating an XML file containing contextual advertisement information for at least three products;

wherein each cue point corresponds to a given contextual advertisement;

wherein the video file causes a video to be shown in a video display area with a bottom edge and a side edge;

wherein the information for each contextual advertisement includes a product image, a product name, a product description and a product Uniform Resource Locator;

wherein when a first cue point is reached in the video, the product image, product name and product description for the first contextual advertisement are encapsulated in a link to the product Uniform Resource Locator for the first contextual advertisement and displayed in a panel located outside of and along the bottom edge of the video display area;

wherein when a second cue point is reached in the video, the product image, product name and product description for the second contextual advertisement are encapsulated in a link to the product Uniform Resource Locator for the second contextual advertisement and displayed in the bottom panel, and the product image and product name for the first contextual advertisement are encapsulated in a link to the product Uniform Resource Locator for the first contextual advertisement and displayed in a panel located outside of and along one of the side edges of the video display area;

wherein when a third cue point is reached in the video, the product image, product name and product description for the third contextual advertisement are encapsulated in a link to the product Uniform Resource Locator for the third contextual advertisement and displayed in the bottom panel, and the product image and product name for the second contextual advertisement are encapsulated in a link to the product Uniform Resource Locator for the second contextual advertisement and displayed in the side panel along with the first contextual advertisement; and

wherein as each successive cue point in the video is reached, the product image, product name and product description for each successive contextual advertisement are encapsulated in a link to the product Uniform Resource Locator for that contextual advertisement and displayed in the bottom panel, and the product image and product name for the contextual advertisement last appearing in the bottom panel are encapsulated in a link to the product Uniform Resource Locator for that contextual advertisement and added to the side panel along with contextual advertisements previously added to the side panel.

7. The method of claim 6, wherein the video has content, and cue points are set in the video such that the content of the video at a given cue point relates to the product being advertised in the contextual advertisement corresponding to that cue point.

8. The method of claim 6, further comprising applying a cueIndex rebuild algorithm to determine which contextual advertisement should appear in the bottom panel and which contextual advertisements should appear in the side panel when a user seeks to a different point in the video.

9. The method of claim 6, further comprising continuing video playback unstopped as contextual advertisements are displayed in the bottom and side panels.

10. The method of claim 6, further comprising, if a user clicks on a link for any of the contextual advertisements displayed in the bottom or side panels, pausing video playback until the user returns to the video and clicks a play button.