SERVING ADVERTISEMENTS BASED ON CONTENT

• US 20110191309A1
• Filed: 04/11/2011
• Published: 08/04/2011
• Est. Priority Date: 09/24/2002
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Cui, Yingwei, Buchheit, Paul, Jindal, Deepak, Shivakumar, Narayanan, Dean, Jeffrey A., Carobus, Alexander Paul, Anderson, Darrell, Harik, Georges R.
• Granted Patent: US 8,504,551 B2
• Time in Patent Office: Days
• US Class Current: 707/705
• CPC Class Codes: G06F 16/24537 of operators
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: Y10S 707/944 Business related
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing
• CPC Class Codes: Y10S 707/99948 Application of database or data structure, e.g. distributed, multimedia, or image

Abstract

Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.

Claims

1. A computer-implemented method comprising:

a) extracting, from a first set of untargeted Websites, a first set of document information extracted from a shallow crawl of a the first set of untargeted Websites; and

b) extracting, from a second set of targeted Websites, a second set of document information extracted from a deep crawl of a the second set of targeted Websites,

wherein the targeted Websites include Websites provided by content providers having available ad spots, and

wherein the targeted Websites include Web pages identified in earlier, unfilled, content relevant ad requests.