Method and System for Transforming Content for Execution on Multiple Platforms

• US 20110191667A1
• Filed: 04/11/2011
• Published: 08/04/2011
• Est. Priority Date: 04/24/2000
• Status: Active Grant

• Current Assignee: TiVo Corporation (Adeia Inc.)
• Original Assignee: TVWorks LLC (Comcast Corporation)
• Inventors: Carney, John, de Andrade, David, Knowles, Mark, Sahota, Ranjit
• Granted Patent: US 8,667,387 B2
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/62 Establishing a time schedule for servicing the requests
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/434 Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream demultiplexing of data packets for data networks, e.g. RTP/UDP H04L65/00
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems

Abstract

A method and system are disclosed for acquiring and transforming existing content (e.g., Hyper Text Markup Language HTML content) for display and execution on multiple platforms and architectures. In one embodiment, capture templates are created to harvest content from disparate content sources on multiple platforms. Data is extracted from the content from the disparate content sources using the created capture templates that drives extracting process. A standardized data stream is generated from the extracted data. The standardized data stream is provided for display on one or more different type of platforms.

Claims

1. A method comprising:

managing rules for delivering platform-neutral content, to a plurality of different types of receiving devices for display on a plurality of different types of platforms operating within the receiving devices; and

delivering the platform-neutral content to the plurality of different types of receiving devices for display on the plurality of different types of platforms based on the rules.

2. The method of claim 1, wherein the delivering of the platform-neutral content includes:

targeting the platform-neutral content to specific receiving devices using the rules.

3. The method of claim 1, wherein the managing of the rules for delivering platform-neutral content includes managing the rules for geographic or demographic targeting of the platform-neutral content.

4. The method of claim 1, further comprising:

generating code or instructions for modifying the platform-neutral content for optimized display on the plurality of different types of platforms operating within the receiving devices.

5. The method of claim 1, wherein the delivering of the platform-neutral includes integrating the platform-neutral content, interactive services and media assets into a data transmission for the receiving devices.

6. The method of claim 2, wherein the targeting of the platform-neutral content to the specific receiving devices is based on a type of the specific receiving devices.

7. The method of claim 4, wherein the code or instructions for modifying the platform-neutral content is generated based on a type of the receiving devices.

8. An apparatus comprising:

a server configured to

manage rules for delivering platform-neutral content to a plurality of different types of receiving devices for display on a plurality of different types of platforms operating within the receiving devices; and

deliver the platform-neutral content to the plurality of different types of receiving devices for display on the plurality of different types of platforms based on rules.

9. The apparatus of claim 8, wherein the server is further configured to target the platform-neutral content to specific receiving devices using the rules.

10. The apparatus of claim 8, wherein the server is further configured to manage the rules for geographic or demographic targeting of the platform-neutral content.

11. The apparatus of claim 8, wherein the server is further configured to generate code or instructions for modifying the platform-neutral content for optimized display on the plurality of different types of platforms operating within the receiving devices.

12. The apparatus of claim 8, wherein the server is further configured to integrate the platform-neutral content, interactive services and media assets into a data transmission for the receiving devices.

13. An apparatus comprising:

a client device having a memory and configured to

manage rules for delivering platform-neutral content to a plurality of different types of receiving devices for display on a plurality of different types of platforms operating within the receiving devices; and

deliver the platform-neutral content to the plurality of different types of receiving devices for display on the plurality of different types of platforms based on the rules.

14. The apparatus of claim 13, wherein the client device is further configured to target the platform-neutral content to specific receiving devices using the rules.

15. The apparatus of claim 13, wherein the client device is further configured to manage the rules for geographic or demographic targeting of the platform-neutral content.

16. The apparatus of claim 13, wherein the client device is further configured to generate code or instructions for modifying the platform-neutral content for optimized display on the plurality of different types of platforms operating within the receiving devices.

17. The apparatus of claim 13, wherein the client device is further configured to integrate the platform-neutral content, interactive services and media assets into a data transmission for the receiving devices.

18. The apparatus of claim 13, wherein the client device is a gateway.