METHOD AND SYSTEM FOR PRODUCING PROGRAM-INTEGRATED ADVERTISEMENTS

• US 20110191800A1
• Filed: 02/23/2010
• Published: 08/04/2011
• Est. Priority Date: 05/11/2001
• Status: Abandoned Application

• Current Assignee: Denizen LLC
• Original Assignee: Denizen LLC
• Inventors: Makowski, John L. JR., Intlekofer, Stephen C.
• Application Number:
  US12/711,102
• Publication Number:
  US 20110191800A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/23439 for generating different versions
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A method and system for incorporating thematic content from a particular program into product or service advertisements uses program-advancing elements of a program in an advertisement in order to entice viewers to view the advertisements. Increased viewership of advertisements can result in increased revenue generated from advertisements that may be realized by programs, television and movie producers, networks, publishers and advertisers.

Claims

1. A program-integrated advertisement comprising:

thematic content comprising a plot advancing element of a program;

a product or service advertisement, wherein

the plot advancing element promotes a plan or pattern of events or a main story of the program,

the product or service advertisement advertises a product or service,

the product or service does not publicize viewing the program;

the program-integrated advertisement is capable of being shown or viewed during at least one time period selected from the group consisting of between segments of the program, before the program is shown or viewed, and after the program is shown or viewed, and

the program-integrated advertisement is not capable of being shown during a segment of the program.

2. A program-integrated advertisement comprising:

thematic content comprising a plot-advancing element of a program, wherein the plot-advancing element promotes a plan or pattern of events or a storyline of the program;

product or service content, wherein the product or service differs from the program and the product or service is not for promoting viewing of the program; and

the program-integrated advertisement is not shown during the program or during a segment of the program.

3. A method of advertising comprising:

using a program-integrated advertisement to promote a program and a product or service wherein;

the program-integrated advertisement comprises product or service advertising content and a plot-advancing element for a program,

the product or service advertising content promotes the product or service, respectively,

the plot-advancing element promotes a plan or pattern of events or a storyline of the program,

the product or service differs from the program,

the product or service is not for promoting viewing of the program, and

the program-integrated advertisement is capable of being shown or viewed during at least one time period selected from the group consisting of between segments of the program, before the program is shown or viewed, and after the program is shown or viewed.

4. The method of claim 3, further comprising showing or viewing the program-integrated advertisement between segments of the program, before or after showing or viewing the program.

5. The method of claim 3, wherein the plot-advancing element is selected from the group consisting of characters, characters from the program, objects, sounds, settings, dialogue relating to a program theme, a cameo appearance of a character from the program, a portion of the program, an item foreshadowing a plot of the program, an item expanding the plot of the program, a program-promoting element, and language from the program.

6. The method of claim 3, wherein using the program-integrated advertisement further comprises showing or viewing the program-integrated advertisement in at least one medium selected from the group consisting of television, radio, Internet, video and print media.

7. The method of claim 3, wherein the program is a television program and the program-integrated product or service advertisement is broadcast during or adjacent to a time slot of the program.

8. The method of claim 3, wherein the program is a television program, a movie, a printed publication, computer software, an alternate reality game or an Internet-based game.

9. The method of claim 3, wherein the program is shown or viewed in at least one medium selected from the group consisting of non-pay network, cable network, satellite network, book, magazine, comic book, comic strip, novel, Internet, video game, movie theater and pre-recorded video.

10. A method of incorporating thematic content from a program into an advertisement comprising:

combining the thematic content from the program and product or service content to form a program-integrated advertisement, wherein

the thematic content comprises plot-advancing content, the plot-advancing content promotes a plan or pattern of events or a storyline of the program,

the program differs from the product or service,

the product or service is not for promoting viewing of the program, and

the program-integrated advertisement is capable of being shown or viewed during at least one time period selected from the group consisting of between segments of the program, before the program is shown or viewed, and after the program is shown or viewed.

11. The method of claim 10, wherein the plot-advancing content is at least one member selected from the group consisting of characters, objects, sounds, settings, and dialogue relating to a program theme.

12. The method of claim 10, wherein the combining step is computer-implemented.

13. The method of claim 10, wherein the program-integrated advertisement is shown or viewed in at least one medium selected from the group consisting of television, radio, Internet, video and print media.

14. The method of claim 10, wherein the program is a television program and the program-integrated product or service advertisement is capable of being broadcast during or adjacent to a time slot of the program.

15. The method of claim 10, wherein the plot-advancing content is a program-promoting element.

16. The method of claim 10, wherein the program is a television program, a movie, a printed publication, computer software, an alternate reality game or an Internet-based game.

17. A method of increasing viewership of a program, a product or service advertisement, or both, comprising:

using a program-integrated advertisement to promote a program and a product or service wherein;

the program-integrated advertisement comprises product or service advertising content and a plot-advancing element for a program,

the product or service advertising content promotes the product or service, respectively,

the plot-advancing element promotes a plan or pattern of events or a storyline of the program,

the product or service differs from the program;

the product or service is not for promoting viewing of the program; and

showing or viewing the program-integrated product or service advertisement during at least one time period selected from the group consisting of between segments of the program, before the program is shown or viewed, and after the program is shown or viewed.

18. A method of producing an advertisement with thematic content from a program, comprising:

generating advertising content for a product or service, wherein the product or service differs from the program and the product or service is not for promoting viewing of the program;

assigning a plot-advancing element from the program to the advertising content to form a program-integrated advertisement, the plot-advancing element comprising at least one member selected from the group consisting of characters, objects, sounds, settings, and dialogue relating to a program theme, wherein;

the program-integrated advertisement is capable of being shown or viewed in at least one medium selected from the group consisting of television, radio, Internet, video and print media;

the program-integrated product or service advertisement is capable of being shown or viewed during at least one time period selected from the group consisting of between segments of the program, before the program is shown or viewed, and after the program is shown or viewed; and

the plot-advancing element promotes a plan or pattern of events or a storyline of the program.

19. A system for incorporating thematic content from a program into a program-integrated advertisement, comprising:

plot-advancing thematic content from the program;

advertising content for a product or service, wherein the product or service differs from the program and the product or service is not for promoting viewing of the program; and

production equipment for combining the advertising content and the thematic content to form the program-integrated advertisement, wherein the program-integrated advertisement is capable of being shown or viewed during at least one time period selected from the group consisting of between segments of the program, before the program is shown or viewed, and after the program is shown or viewed, and the plot-advancing thematic content promotes a plan or pattern of events or a storyline of the program.

20. The system of claim 19, wherein the plot-advancing thematic content is at least one member selected from the group consisting of characters, objects, sounds, settings, and dialogue relating to a program theme.

21. The system of claim 19, wherein the production equipment for combining the advertising content and the thematic content is computer-implemented.

22. The system of claim 21, further comprising computer software for computer-implementation.

23. The system of claim 19, wherein the plot-advancing thematic content is selected from the group consisting of a cameo appearance of a character from the program, a portion of the program, an item foreshadowing a plot of the program, an item expanding the plot of the program, language from the program, and the character from the program.

24. The system of claim 19, wherein the program is a television program, a movie, a printed publication, computer software, an alternate reality game or an Internet-based game.

25. A program-integrated advertisement comprising:

thematic content comprising a plot-advancing element of a program, wherein the plot-advancing element promotes a plan or pattern of events or a storyline of the program;

product or service content, wherein the product or service differs from the program and the product or service is not for promoting viewing of the program; and

the program-integrated advertisement is capable of being shown or viewed during at least one time period selected from the group consisting of between segments of the program, before the program is shown or viewed, and after the program is shown or viewed.

26. The program-integrated advertisement of claim 25, wherein the plot-advancing element is at least one member selected from the group consisting of characters, objects, sounds, settings, and dialogue relating to a program theme.

27. The program-integrated advertisement of claim 25, wherein the plot-advancing element is a character from the program.

28. The program-integrated advertisement of claim 25, wherein the program-integrated advertisement is capable of being shown or viewed in at least one medium selected from the group consisting of television, radio, Internet, video and print media.

29. The program-integrated advertisement of claim 25, wherein the program is a television program and the program-integrated product or service advertisement is capable of being broadcast during or adjacent to a time slot of the program.

30. The program-integrated advertisement of claim 25, wherein the plot-advancing element is selected from the group consisting of a cameo appearance of a character from the program, a portion of the program, an item foreshadowing a plot of the program, an item expanding the plot of the program, language from the program, And a program-promoting element.

31. The program-integrated advertisement of claim 25, wherein the program is a television program, a movie, a printed publication, computer software, an alternate reality game or an Internet-based game.

32. A system for creating a program-integrated advertisement comprising:

advertising content for a product or service;

a plot-advancing element from a program;

a mechanism for assigning the plot-advancing element from the program to the advertising content, wherein

the plot-advancing element promotes a plan or pattern of events or a storyline of the program,

the program differs from the product or service,

the product or service is not for promoting viewing of the program, and

the program-integrated advertisement is capable of being shown or viewed during at least one time period selected from the group consisting of between segments of the program, before the program is shown or viewed, and after the program is shown or viewed.

33. The system of claim 32, wherein the mechanism for assigning the plot-advancing element from the program to the advertising content comprises production equipment.

34. The system of claim 32, wherein the program-integrated advertisement is capable of being shown or viewed in between segments of the program, before or after showing or viewing the program.

35. The system of claim 32, wherein the plot-advancing element is at least one member selected from the group consisting of characters, objects, sounds, settings, and dialogue relating to a program theme.

36. The system of claim 32, wherein the mechanism for assigning the plot-advancing element from the program to the advertising content is computer-implemented.

37. The system of claim 36, further comprising computer software for computer-implementation.

38. The system of claim 32, wherein the program-integrated advertisement is capable of being shown or viewed in at least one medium selected from the group consisting of television, radio, Internet, video and print media.

39. The system of claim 32, wherein the program is a television program, a movie, a printed publication, computer software, an alternate reality game or an Internet-based game.

40. A program-integrated product or service advertisement comprising:

thematic content comprising a plot advancing element of a program;

a product or service advertisement, wherein

the plot advancing element promotes a plan or pattern of events or a main story of the program,

the product or service advertisement advertises a product or service,

the product or service does not publicize viewing the program, and

the program-integrated advertisement is capable of being shown or viewed during at least one time period selected from the group consisting of between segments of the program, before the program is shown or viewed, and after the program is shown or viewed.

41. The program-integrated product or service advertisement of claim 40, wherein the program is a television program and the program-integrated product or service advertisement is configured to be broadcast during or adjacent to a time slot of the program.

42. The program-integrated product or service advertisement of claim 40, wherein the program-integrated product or service advertisement is configured to be shown or viewed in one of the group consisting of an Internet medium, a radio medium, a television medium, a video medium, or a print medium.

43. The program-integrated product or service advertisement of claim 40, wherein the program is one of the group consisting of a movie, computer software, an alternate reality game, and an Internet-based game.