METHOD AND SYSTEM FOR DISPLAYING ADVERTISEMENTS IN AN ELECTRONIC PROGRAM GUIDE
4 Assignments
0 Petitions
Accused Products
Abstract
A system and method for displaying an electronic program schedule guide is provided. The system has areas for displaying program schedule information. In addition, the system also has areas that may be used for advertising programs, products or services. In another embodiment, the system has areas for displaying messages to the user.
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Citations
78 Claims
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1-43. -43. (canceled)
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44. A method for simultaneously displaying banner advertisements with a program guide, comprising:
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displaying a plurality of schedule information items in a program information region of a display, the display having a first horizontal width; selecting an advertisement for display from a plurality of advertisements, the advertisement having a second horizontal width; simultaneously displaying the selected advertisement vertically adjacent to the program information region, wherein the first horizontal width is substantially the same as the second horizontal width; marking the displayed advertisement along the entire second horizontal width in response to a user selection; and activating the displayed advertisement to invoke a function. - View Dependent Claims (45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60)
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61. A system for simultaneously displaying banner advertisements with a program guide, comprising:
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a display configured to; present a plurality of schedule information items in a program information region of the display, the display having a first horizontal width; and select an advertisement for display from a plurality of advertisements, the advertisement having a second horizontal width; and a processor configured to; simultaneously display the selected advertisement vertically adjacent to the program information region, wherein the first horizontal width is substantially the same as the second horizontal width; mark the displayed advertisement along the entire second horizontal width in response to a user selection; and activate the displayed advertisement to invoke a function. - View Dependent Claims (62, 63)
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64. A method for simultaneously displaying banner advertisements with a program guide, comprising:
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displaying a plurality of schedule information items in a display, the schedule information items each having a horizontal width; selecting an advertisement for display from a plurality of advertisements; simultaneously displaying the selected advertisement vertically adjacent to the displayed plurality of schedule information items, wherein the selected advertisement has a horizontal width substantially the same as the horizontal width of at least one of the schedule information items; in response to a user selection, marking the displayed advertisement along the entire horizontal width; and activating the displayed advertisement to invoke a function. - View Dependent Claims (65, 66, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78)
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Specification