SERVICE LEVEL COMMUNICATION ADVERTISEMENT BUSINESS

• US 20110196728A1
• Filed: 02/07/2011
• Published: 08/11/2011
• Est. Priority Date: 02/05/2010
• Status: Abandoned Application

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: Maes, Stephane H.
• Application Number:
  US13/022,373
• Publication Number:
  US 20110196728A1
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Embodiments of the invention provide methods and systems for implementing service level advertisement distribution. The method includes receiving a service request from a requesting device, intercepting, by an advertisement application running on the requesting device, the service request, and presenting an advertisement offer including an advertisement. The advertisement offer includes an associated reduced rate offer for the requested service. The method further includes presenting the advertisement to the requesting device, and in response to accepting the advertisement offer, verifying that the requestor has received, viewed, and/or listened to the advertisement. Further, the method includes presenting the requested service at the associated reduced rate.

Claims

1. A method of implementing service level advertisement distribution, the method comprising:

receiving a service request from a requesting device;

intercepting, by an advertisement application running on the requesting device, the service request;

presenting an advertisement offer including an advertisement, wherein the advertisement offer includes an associated reduced rate offer for the requested service;

presenting the advertisement to the requesting device;

verifying that the requestor has received, viewed, and/or listened to the advertisement, in response to accepting the advertisement offer; and

presenting the requested service at the associated reduced rate.

2. The method of claim 1, further comprising:

accessing, by the advertisement application running on the requesting device, a advertisement offer database;

selecting an advertisement offer from the advertisement offer database; and

offering the selected advertisement offer to the requesting device;

3. The method of claim 1, further comprising:

requesting, the advertisement application running on the requesting device, the requesting device'"'"'s credentials; and

determining if the credentials are valid; and

presenting the advertisement offer to the requesting device, in response to the credentials being valid.

4. The method of claim 3, further comprising:

rejecting the service request, in response to the credentials being invalid.

5. The method of claim 1, further comprising:

determining if the requester has an account with the requested service'"'"'s service provider; and

presenting the requesting device with the advertisement offer, in response to the requesting device having an account with the service provider.

6. The method of claim 5, further comprising:

rejecting the service request, in response to the requesting device not having an account with the service provider.

7. The method of claim 1, wherein the service includes one or more of the following:

a short message service (SMS) text service, an email service, a voice telephone service, and a video service.

8. The method of claim 1, wherein the reduced rate offer includes one or more of the following:

a reduced price per minute, a reduced overall price, a free service, and a reduced price per byte.

9. A method of implementing service level advertisement distribution, the method comprising:

receiving a service request initiated by a user;

intercepting the service request by an advertisement application running on the user'"'"'s device;

presenting advertisement options to the user;

receiving an advertisement option selection from the user; and

presenting the requested service to the user according to the selected advertisement option.

10. The method of claim 9, wherein the advertising options include one or more of the following:

advertising frequency, advertising length, service type-based advertising, and advertising placement within the service.

11. The method of claim 9, wherein the advertising options further comprise:

providing the requested service at a first rate for a first set period of time;

presenting the advertisement to the user after the first set period of time ends; and

providing the request service at a second rate for a second set period of time, in response to the user accepting the advertisement.

12. The method of claim 9, wherein the advertisement is selected from an advertisement queue.

13. A method of implementing service level advertisement distribution, the method comprising:

receiving a service request from a requesting device;

intercepting, by an advertisement application running on the requesting device, the service request;

presenting an advertisement offer, including an advertisement and advertisement acceptance preferences, wherein the advertisement offer includes an associated reduced rate offer for the requested service, and the advertisement acceptance preferences include a method of acceptance preference and a time for acceptance preference;

receiving the requesting device'"'"'s preference selection;

presenting the advertisement according to the received preferences; and

presenting the requested service according to the reduced rate offer.

14. The method of claim 13, wherein the method of acceptance preference includes one or more of the following:

accepting the advertisement through an email and/or text message, accepting the advertisement through a universal resource locator (URL) link, and accepting the advertisement directly to a portable device.

15. The method of claim 13, wherein the time for acceptance preference includes one or more of the following:

accepting the advertisement before the requested service, accepting the advertisement between the start and the finish of the requested service, accepting the advertisement immediately after the requested service, and accepting the advertisement after the requested service.

16. The method of claim 13, further comprising:

determining the requested service'"'"'s service type; and

selecting an advertisement suitable for the service type.

17. The method of claim 16, wherein the service type includes one or more of the following:

audio, video, and text.

18. A system for implementing service level advertisement distribution, the system comprising:

a requesting device configured to request a service, wherein the requesting device includes an advertisement application configured to intercept the service request, present an advertisement offer including an advertisement, wherein the advertisement offer includes an associated reduced rate offer for the requested service, and in response to accepting the advertisement offer, present the advertisement to the requesting device; and

a service provider coupled with the requesting device, the service provider is configured to present the requested service to the requesting device at the associated reduced rate.

19. The system of claim 18, further comprising:

a user database configured to store history data and preference data for the requesting device; and

an advertisement recommendation engine coupled with the user database, the advertisement recommendation engine configured to retrieve the history and preference data from the user database, and based on the user'"'"'s history and preference data, determine an advertisement to present to the requesting device, and transmit the recommended advertisement to the requesting device via the advertisement application.

20. The system of claim 19, further comprising a validation engine coupled with the requesting device, the validation engine configured to verify that the requesting device has received, viewed, and/or listened to the advertisement.