SYSTEM AND METHOD FOR MEASURING EFFECTIVENESS OF ELECTRONICALLY PRESENTED ADVERTIZING
First Claim
1. A method of evaluating the presentation of advertising content on end-user computer displays, comprising:
- sending an integrated advertisement program that includes advertising content through a computer network to end-user computers in response to requests from browsers running on the end-user computers,accessing the integrated advertisement program on each of the end-user computers after it is received from a server on that computer,determining by the integrated advertisement program a display attribute of the advertising content in the integrated advertisement program on each of the end-user computers, andreporting the detected display attribute from each of the end-user computers through the computer network to a monitoring application.
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Accused Products
Abstract
Disclosed in one general aspect is a method of evaluating the presentation of advertising content on end-user computer displays that includes sending an integrated advertisement program that includes advertising content through a computer network to end-user computers in response to requests from browsers running on the end-user computers. The integrated advertisement program is accessed on each of the end-user computers after it is received from a server on that computer. The integrated advertisement program determines a display attribute of the advertising content in the integrated advertisement program on each of the end-user computers, and reports the detected display attribute from each of the end-user computers through the computer network to a monitoring application.
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Citations
32 Claims
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1. A method of evaluating the presentation of advertising content on end-user computer displays, comprising:
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sending an integrated advertisement program that includes advertising content through a computer network to end-user computers in response to requests from browsers running on the end-user computers, accessing the integrated advertisement program on each of the end-user computers after it is received from a server on that computer, determining by the integrated advertisement program a display attribute of the advertising content in the integrated advertisement program on each of the end-user computers, and reporting the detected display attribute from each of the end-user computers through the computer network to a monitoring application. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. An apparatus for evaluating the presentation of advertising content on end-user computer displays, comprising:
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an authoring interface operative to enable a user to insert a tracking client with visibility attribute determining logic in an integrated advertisement program that includes advertising content, an aggregation subsystem operative to receive and aggregate display attributes of the advertizing content from the visibility attribute determining logic in the tracking client in the integrated advertising program, and a viewer operative to display aggregated display attribute information from the aggregation subsystem. - View Dependent Claims (29, 30, 31)
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32. An apparatus for evaluating the presentation of advertising content on end-user computer displays, comprising:
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tracking client insertion means for inserting means for determining visibility attributes in an integrated advertisement means that includes advertising content, means for receiving and aggregating display attributes of the advertizing content from the means for determining visibility attributes in the integrated advertising program, and means for displaying aggregated display attribute information from the means for receiving and aggregating.
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Specification