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EXTRAPOLATION-BASED CREATION OF ASSOCIATIONS BETWEEN SEARCH QUERIES AND ITEMS

  • US 20110196895A1
  • Filed: 04/22/2011
  • Published: 08/11/2011
  • Est. Priority Date: 06/16/2006
  • Status: Active Grant
First Claim
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1. A computer-implemented method of creating associations between search queries and items, the method comprising:

  • detecting a behavior-based association between a search query and a first item, said behavior-based association based at least partly on item selection actions of users who have submitted the search query, said behavior-based association reflecting a tendency of users who submit the search query to select the first item;

    detecting a substitutability association between the first item and a second item, said substitutability association based at least partly on an analysis of content of the first and second items; and

    creating, in computer storage, a mapping that associates the search query with the second item, said mapping created based at least partly on both (1) the detected behavior-based association between the search query and the first item, and (2) the detected substitutability association between the first item and the second item;

    said method performed in its entirety by a computer system that comprises one or more computers.

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