Please download the dossier by clicking on the dossier button x
×

AD SELECTION BASED ON PROMOTIONAL COUPON REDEMPTION

  • US 20110197221A1
  • Filed: 02/11/2010
  • Published: 08/11/2011
  • Est. Priority Date: 02/11/2010
  • Status: Abandoned Application
First Claim
Patent Images

1. A system for selecting an advertisement to stream with a selected video program by a video service provider to a viewer, said system comprising:

  • a) an ad selection system comprising;

    a first processor configured to perform the steps of;

    i) receive a request for one or more advertisements to be provided to said viewer, said request comprising a coupon code identifier, wherein said coupon code identifier is received from a distribution network connected to a customer premise video processing equipment operated by said viewer,ii) use a merchant identifier associated with said coupon code identifier to select said advertisement from among a plurality of advertisements,iii) generate a playlist comprising a first digital video file identifier identifying said advertisement, andiv) transmit said playlist;

    b) a video delivery server comprising;

    a second processor configured to receive said playlist, and cause said advertisement and said selected video program to be streamed to said viewer; and

    c) a database storing said advertisement as a first digital video file and said selected video program as a second digital video file, said database configured to stream said advertisement and said video program to said viewer.

View all claims
  • 1 Assignment
Timeline View
Assignment View
    ×
    ×