SYSTEM AND METHOD FOR UTILIZING EPG DATABASE FOR MODIFYING ADVERTISEMENTS

• US 20110197231A1
• Filed: 04/15/2011
• Published: 08/11/2011
• Est. Priority Date: 06/28/1999
• Status: Abandoned Application

• Current Assignee: Rovi Guides, Inc. (Adeia Inc.)
• Original Assignee: Index Systems Incorporated (Adeia Inc.)
• Inventors: Ward, Thomas Edward III, Nesson, Ted
• Application Number:
  US13/087,742
• Publication Number:
  US 20110197231A1
• Time in Patent Office: Days
• US Class Current: 725/42
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/23614 Multiplexing of additional data and video streams arrangements for simultaneous broadcast of plural pieces of information H04H20/28
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/26283 for associating distribution time parameters to content, e.g. to generate electronic program guide data
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4524 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; systems specially adapted for using geographical information in broadcast systems H04H60/70; protocols in which the network application is adapted for the location of the user terminal in communication control or processing H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/47214 for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/482 End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4825 using a list of items to be played back in a given order, e.g. playlists
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/45 Picture in picture , e.g. displaying simultaneously another television channel in a region of the screen
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show'"'"'s program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.

In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

Claims

1-32. -32. (canceled)

33. A method of displaying a modified advertisement on a user device, the method comprising:

receiving an advertisement, wherein the advertisement includes a placeholder;

storing supplemental information related to the advertisement in an information database;

inserting, local to the user device, the supplemental information into the placeholder to form the modified advertisement; and

displaying the modified advertisement on the user device.

34. The method of claim 33, wherein inserting the supplemental information into the placeholder comprises replacing the placeholder with the supplemental information.

35. The method of claim 33, wherein the advertisement is for a product or service.

36. The method of claim 33, wherein the supplemental information comprises metadata.

37. The method of claim 33, wherein the supplemental information comprises at least one of time, date, channel, title, and program description information for a program.

38. The method of claim 33, wherein the supplemental information comprises at least one of price and point of sales for a product or service.

39. The method of claim 33, wherein the supplemental information comprises a web site address.

40. The method of claim 33, wherein the advertisement is received from a database located at a remote source.

41. The method of claim 33, wherein the advertisement is received from a database located on the user device.

42. The method of claim 33, wherein the modified advertisement is interactive.

43. A system for displaying a modified advertisement on a user device, the system comprising:

a receiver configured to receive an advertisement, wherein the advertisement includes a placeholder;

an information database configured to store supplemental information related to the advertisement;

a processor, the processor configured to;

insert, local to the user device, the supplemental information into the placeholder to form the modified advertisement, and

display the modified advertisement on the user device.

44. The system of claim 43, wherein inserting the supplemental information into the placeholder comprises replacing the placeholder with the supplemental information.

45. The system of claim 43, wherein the advertisement is for a product or service.

46. The system of claim 43, wherein the supplemental information comprises metadata.

47. The system of claim 43, wherein the supplemental information comprises at least one of time, date, channel, title, and program description information for a program.

48. The system of claim 43, wherein the supplemental information comprises at least one of price and point of sales for a product or service.

49. The system of claim 43, wherein the supplemental information comprises a web site address.

50. The system of claim 43, wherein the advertisement is received from a database located at a remote source.

51. The system of claim 43, wherein the advertisement is received from a database located on the user device.

52. The system of claim 43, wherein the modified advertisement is interactive.