Augmented Media Message

• US 20110201362A1
• Filed: 06/01/2010
• Published: 08/18/2011
• Est. Priority Date: 02/12/2010
• Status: Active Grant

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: Gil, Rami, Arshavski, Yuri, Toledano, Eyal, Oks, Eduard, Bregman-Amitai, Orna, Shaham, Amir
• Granted Patent: US 8,797,353 B2
• Time in Patent Office: Days
• US Class Current: 455/466
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: H04N 1/00323 with a measuring, monitoring or signaling apparatus, e.g. for transmitting measured information to a central location
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor

Abstract

A method for generating and viewing on a handheld device a 3-D augmented reality feature containing a rich media message that is linked to a physical object comprises the steps of: a) by a first user: i. Taking a picture of a physical object; ii. selecting an augmented reality theme; iii. attaching the rich media animated object to the image taken, in the desired position and location on the physical object; iv. generating a reach media message from the augmented reality image obtained in step (iii); iv. optionally attaching an additional file to the rich media message; v. Transferring the physical object to a second user; and vi. sending to said second user a message via a communication channel, which contains the augmented reality rich media; b) by the second user (the recipient): vii. viewing the physical object received from the first user, using an AR viewer in the mobile phone camera, thereby to see the augmented reality rich media appearing on said physical object.

Claims

1. A method for generating and viewing on a handheld device a 3-D augmented reality feature containing a rich media message that is linked to a physical object, comprising the steps of:

a) by a first user;

i. Taking a picture of a physical object;

ii. selecting an augmented reality theme;

iii. attaching the rich media animated object to the image taken, in the desired position and location on the physical object;

iv. generating a reach media message from the augmented reality image obtained in step (iii);

iv. optionally attaching an additional file to the rich media message;

v. Transferring the physical object to a second user; and

vi. sending to said second user a message via a communication channel, which contains the augmented reality rich media;

b) by the second user (the recipient);

vii. viewing the physical object received from the first user, using an AR viewer in the mobile phone camera, thereby to see the augmented reality rich media appearing on said physical object.

2. A method according to claim 1, wherein the handheld device is a cellular phone.

3. A method according to claim 1, wherein selecting an augmented reality theme includes using a preloaded file available in the handheld device and/or downloading it from a remote location.

4. A method according to claim 1, further comprising attaching an additional file to the augmented reality image.

6. A method according to claim 1, further comprising using sensor data and image processing techniques to improve the accuracy of the positioning of the augmented reality features on the physical object.

7. A method according to claim 6, wherein the sensors include one or more of accelerometers, compasses or combinations thereof.

5. A method according to claim 5, wherein the additional file is selected from music files, text files and other personal message files.

8. A handheld device comprising software for receiving data from sensors provided therein and to analyze such data and, in combination with image processing software, for improving the accuracy and speed of viewing of an augmented reality rich media on a physical object.