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MARKETING SYSTEMS AND METHODS

  • US 20110202402A1
  • Filed: 04/25/2011
  • Published: 08/18/2011
  • Est. Priority Date: 08/22/2001
  • Status: Abandoned Application
First Claim
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1. An automated marketing system implemented using a host controller system, comprising:

  • acquiring a user identifier, a merchant identifier, and a user behavior identifier at a point of transaction and communicating each of the identifiers to a host controller system over a communications network;

    validating eligibility of at least one of the user identifier, the merchant identifier and the user behavior identifier to determine eligibility for participation in at least one marketing program;

    performing a rate calculation processing step to determine eligibility of the user, the merchant and the user behavior for an award based on a preselected set of criteria;

    and communicating information relating to delivery of an award or an updated award status condition to the point of transaction over a communications network.

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