SYSTEM AND METHOD FOR IMPROVING INTERNET SEARCH RESULTS USING TELECOMMUNICATIONS DATA

• US 20110202407A1
• Filed: 02/18/2011
• Published: 08/18/2011
• Est. Priority Date: 02/18/2010
• Status: Abandoned Application

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Finsphere Corporation (Visa, Inc.)
• Inventors: Buhrmann, Michael F., Miller, Devin P., Snyder, Randall A.
• Application Number:
  US13/030,759
• Publication Number:
  US 20110202407A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A method of displaying advertising to a user includes receiving a request including search terms from the user, receiving a mobile directory number associated with the user, requesting telecommunications data based on the mobile directory number, receiving the telecommunications data, determining advertising results based on the search terms and the telecommunications data, and displaying the advertising results to the user.

Claims

1. A method in a computing system, comprising:

providing a telecommunications data analysis environment for a plurality of computing devices by;

receiving a search request from a computing device;

receiving an identification indicator of the mobile device;

receiving telecommunications data related to the identification indicator of the mobile device from a telecommunications network operator;

determining advertising results based on the search request and qualifying data derived from the received telecommunication data ; and

providing the determined advertising results to the computing device for display to the user.

2. The method of claim 1 further comprising:

requesting telecommunications data related to the mobile device from a telecommunications network operator.

3. The method of claim 2 wherein the telecommunications data is at least one of a user name, user address, user postal code, user account standing, user payment history, pre-paid data, post-paid data, handset type, current mobile location and historical mobile location.

4. The method of claim 3 further comprising:

receiving the requested telecommunications data; and

updating the determined advertising results based on the received telecommunications data.

5. The method of claim 4 further comprising:

receiving an indication that the user selected one or more of the provided advertising results; and

providing an advertiser with an indication that a user selected one or more of the provided advertising results and telecommunications data of the mobile device that provided the indication the user selected one or more of the provided advertising results.

6. The method of claim 5 further comprising:

providing the advertiser with a campaign management system that is configured to enable the advertiser to track statistics of one or more advertising campaigns.

7. The method of claim 6 wherein the indicator of the mobile device is a mobile directory number.

8. The method of claim 1 further comprising:

determining search results based on the search request and qualifying data derived from the received telecommunication data; and

providing the search results to the mobile device for display to the user.

9. The method of claim 1 further comprising:

receiving a request from the computing device to create a user profile with a mobile directory number.

10. A method in a client device, comprising:

facilitating an advertisements for a search marketing service by;

transmitting a search request to a telecommunications data analysis system;

transmitting to the remote system an indication an identification indicator of the mobile device;

receiving from the remote system advertising results based on the transmitted search request and the indicator of the mobile device; and

presenting the advertising results on a display to the user.

11. The method of claim 10 further comprising:

receiving from the remote system updated advertising results based on telecommunications data related to the mobile device; and

presenting the advertising results on a display to the user.

12. The method of claim 11 wherein the indicator of the mobile device is a mobile directory number.

13. The method of claim 12 further comprising:

receiving from the remote system search results based on the transmitted search request and the identification indicator of the mobile device; and

presenting the search results on the display to the user.

14. A computing system configured to facilitate a telecommunications data analysis environment, comprising:

a memory;

a module stored on the memory that is configured, when executed, to;

receive a request for information from a mobile device;

receive an indicator of telecommunication data from the mobile device;

determine results based on the request for information and the indicator of telecommunication data from the mobile device; and

provide the results to the computing device for display to the user.

15. The computing system of claim 14 wherein the module includes software instructions for execution in the memory of the computing system.

16. The computing system of claim 15 wherein the requested information is requested search information.

17. The computing system of claim 16 wherein the telecommunications data is at least one of a location of the mobile device, user name, user address, user postal code, user account standing, user payment history, and average revenue per user.

18. A computer-readable medium whose contents, when executed, cause a computing system to facilitate advertisement campaign management, by performing a method comprising:

receiving a search request from a mobile device;

receiving a mobile device number;

requesting telecommunications data related to the mobile device from a telecommunications network operator;

receiving the requested telecommunications data;

determining advertising results based on the search request, the received telecommunications data, the mobile device number; and

providing the advertising results to the mobile device for display to the user.

19. The computer-readable medium of claim 18 wherein the computer-readable medium is at least one of a memory in a computing device or a data transmission medium transmitting a generated signal containing the contents.

20. The computer-readable medium of claim 19 wherein the contents are instructions that, when executed, cause the computing system to perform the method.