METHOD AND APPARATUS FOR DISPLAYING BRANDED VIDEO TAGS
First Claim
1. A method for displaying branded video tags, comprising:
- monitoring a content stream for command tags inserted in the content stream;
displaying an icon on a display screen based on a command tag encountered in the content stream;
in response to receiving a command signal from a remote control, determining a next action related to the displayed icon based on one or more additional command tags encountered in the content stream.
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Accused Products
Abstract
A method and apparatus for displaying branded video tags. An advertiser provides additional content associated with broadcast advertising content to a service provider that downloads the additional content to a digital video recorder (DVR). The service provider inserts command tags into the content that are intercepted by the DVR and interpreted as commands that instruct the DVR to perform specific actions when the DVR receives the stream from a broadcaster. The DVR intercepts and translates any tags inserted into the content stream while the DVR is playing the content stream. Tags can cause the DVR to display a branded video tag to the user which is a displayed icon that requests an interaction by the user and has an advertiser'"'"'s logo(s) displayed in its vicinity.
139 Citations
21 Claims
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1. A method for displaying branded video tags, comprising:
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monitoring a content stream for command tags inserted in the content stream; displaying an icon on a display screen based on a command tag encountered in the content stream; in response to receiving a command signal from a remote control, determining a next action related to the displayed icon based on one or more additional command tags encountered in the content stream. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer readable storage medium comprising instructions which, when executed by one or more processors, cause performance of steps comprising:
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monitoring a content stream for command tags inserted in the content stream; displaying an icon on a display screen based on a command tag encountered in the content stream; in response to receiving a command signal from a remote control, determining a next action related to the displayed icon based on one or more additional command tags encountered in the content stream. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A device comprising:
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one or more processors; the device configured to perform steps comprising; monitoring a content stream for command tags inserted in the content stream; displaying an icon on a display screen based on a command tag encountered in the content stream; in response to receiving a command signal from a remote control, determining a next action related to the displayed icon based on one or more additional command tags encountered in the content stream. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification