SYSTEM AND METHOD FOR GENERATING INTERACTIVE ADVERTISEMENTS

• US 20110208575A1
• Filed: 02/23/2010
• Published: 08/25/2011
• Est. Priority Date: 02/23/2010
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Bansal, Mayank, Bouta, Brian, Sundaresan, Arun
• Application Number:
  US12/710,966
• Publication Number:
  US 20110208575A1
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives

Abstract

A system and method for generating a plurality of interactive advertisements are provided. The system includes an advertisement generator operable to generate online advertisements displaying coupon offers. An ad server is provided for rendering the advertisements to users. Each advertisement includes an interactive button operable to display a printable copy of the advertised coupon to the user. The coupon includes a unique identifier visibly embedded therein, wherein the unique identifier enables the user to redeem the coupon.

Claims

1. A system for generating interactive advertisements, the system comprising:

a coupon database for storing a plurality of electronic coupon files, each electronic coupon file of the plurality of electronic coupon files including data for generating a redeemable coupon, the data including a unique identifier associated with the redeemable coupon;

an advertisement generator communicatively linked to the coupon database and operable to generate at least one advertisement associated with an electronic coupon file selected from the plurality of electronic coupon files, the at least one advertisement including an ad body and a set of interactive components;

an advertisement database communicatively linked to the advertisement generator and configured to store the at least one advertisement; and

an ad server communicatively linked to the advertisement database and operable to render the at least one advertisement to a user, the set of interactive components being visibly embedded within the at least one advertisement;

wherein the user is redirected to a predetermined URL in response to clicking an area of the ad body, the area of the ad body not including the set of interactive components; and

wherein the set of interactive components includes a first button operable to display a printable copy of the redeemable coupon in response to the user clicking on the first button, the unique identifier being visibly embedded within the printable copy of the redeemable coupon.

2. The system of claim 1, wherein the set of interactive components includes a second button for enabling the user to save the redeemable coupon in a storage medium.

3. The system of claim 2, wherein the storage medium includes an online account associated with the user.

4. The system of claim 3, wherein the unique identifier includes a barcode to be scanned for redeeming the redeemable coupon, the redeemable coupon becoming invalid upon redemption.

5. The system of claim 4, wherein the online account is accessible to the user by way of a client device communicatively linked to a network, the client device including at least one mobile phone operable to download an application that synchronizes information between the online account and the application.

6. The system of claim 5, wherein running the application displays an interactive interface that enables the user to view the redeemable coupon on the mobile phone.

7. The system of claim 6, wherein the application includes a search function for allowing the user to search for a plurality of redeemable coupons offered by at least one business proximal to the user, the location of the user being determined from a global positioning system (GPS) incorporated within the mobile phone.

8. The system of claim 1, further comprising at least one back-end server operable to obtain information associated with the user, the at least one back-end server being communicatively linked to the ad server and operable to communicate the information thereto, wherein the ad server selects the at least one advertisement based on the information associated with the user.

9. The system of claim 2, wherein the set of interactive components includes a third button for enabling the user to perform at least one action selected from the group consisting of:

sending the redeemable coupon, sharing the redeemable coupon on an online website, and posting a comment to be viewed by online users.

10. A method for generating an interactive advertisement, the method comprising:

receiving a plurality of electronic coupon files, each electronic coupon file of the plurality of electronic coupon files including data for generating a redeemable coupon, the data including a unique identifier associated with the redeemable coupon;

storing the plurality of electronic coupon files in a coupon database;

generating at least one advertisement associated with an electronic coupon file selected from the plurality of electronic coupon files, the at least one advertisement including an ad body and a set of interactive buttons;

storing the at least one advertisement in an advertisement database;

rendering the at least one advertisement to a user, the set of interactive buttons being visibly embedded within the at least one advertisement;

redirecting the user to a predetermined URL in response to the user clicking an area of the ad body, the area of the ad body not including the set of interactive buttons; and

displaying a printable copy of the redeemable coupon to the user in response to the user clicking a first button selected from the set of interactive buttons, wherein the unique identifier is visibly embedded within the printable copy of the redeemable coupon.

11. The method of claim 10, further comprising storing the redeemable coupon in an online account in response to the user clicking a second button selected from the set of interactive buttons.

12. The method of claim 10, wherein the unique identifier includes a barcode to be scanned for redeeming the redeemable coupon, the redeemable coupon becoming invalid upon redemption.

13. The method of claim 12, further comprising synchronizing information between the online account and an application installed on a client device associated with the user, the client device including at least one mobile phone.

14. The method of claim 13, wherein running the application displays an interactive interface for enabling the user to view the redeemable coupon on the mobile phone.

15. The method of claim 10, further comprising applying an algorithm to select the at least one advertisement, the algorithm being based on information obtained regarding the user.

16. In a computer readable storage medium having stored therein instructions executable by a programmed processor for generating interactive advertisements, the storage medium comprising instructions for:

receiving a plurality of electronic coupon files, each electronic coupon file of the plurality of electronic coupon files including data for generating a redeemable coupon, the data including a unique identifier associated with the redeemable coupon;

storing the plurality of electronic coupon files in a coupon database;

generating at least one advertisement associated with an electronic coupon file selected from the plurality of electronic coupon files, the at least one advertisement including an ad body and a set of interactive buttons;

storing the at least one advertisement in an advertisement database;

rendering the at least one advertisement to a user, the set of interactive buttons being visibly embedded within the at least one advertisement;

redirecting the user to a predetermined URL in response to the user clicking an area of the ad body, the area of the ad body not including the set of interactive buttons; and

displaying a printable copy of the redeemable coupon to the user in response to the user clicking a first button selected from the set of interactive buttons, wherein the unique identifier is visibly embedded within the printable copy of the redeemable coupon.

17. The computer readable storage medium of claim 16, further comprising storing the redeemable coupon in an online account in response to the user clicking a second button selected from the set of interactive buttons.

18. The computer readable storage medium of claim 17, wherein the unique identifier includes a barcode to be scanned for redeeming the redeemable coupon, the redeemable becoming invalid upon redemption.

19. The computer readable storage medium of claim 18, further comprising instructions for synchronizing information between the online account and an application installed on a client device associated with the user, the client device including at least one mobile phone.

20. The computer readable storage medium of claim 19, wherein running the application displays an interactive interface for enabling the user to view the redeemable coupon on the mobile phone.

21. The computer readable storage medium of claim 16, further comprising instructions for applying an algorithm to select the at least one advertisement, the algorithm being based on information obtained regarding the user.