Offer Delivery System
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Abstract
An offer delivery system provides a mechanism for coordinating presentation of offers to customers that may originate from multiple different sources and that may be delivered to the customers over different channels. The systems makes use of rules to prioritize, select, and time the delivery of offers to any particular customer, allocate limited resources in the channels to deliver offers to a set of customers, and provide mechanisms for users or their agents to limit the delivery of offers, for example, by their frequency or type.
57 Citations
31 Claims
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1-16. -16. (canceled)
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17. A computer-implemented method comprising:
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retrieving, by one or more computers, information indicative of one or more offers sent to customers during marketing campaigns; receiving, by the one or more computers, information indicative of one or more completed commercial transactions prompted by the one or more offers sent to the customers; matching, by the one or more computers, the one or more offers to the one or more completed commercial transactions; and generating, by the one or more computers, statistical measures that relate the offers to the completed transactions in the marketing campaigns.
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22. One or more machine-readable media configured to store instructions that are executable by one or more processing devices to perform operations comprising:
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retrieving information indicative of one or more offers sent to customers during marketing campaigns; receiving information indicative of one or more completed commercial transactions prompted by the one or more offers sent to the customers; matching the one or more offers to the one or more completed commercial transactions; and generating statistical measures that relate the offers to the completed transactions in the marketing campaigns. - View Dependent Claims (23, 24, 25, 26)
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27. A system comprising:
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one or more processing devices;
anone or more machine-readable media configured to store instructions that are executable by the one or more processing devices to perform operations comprising; retrieving information indicative of one or more offers sent to customers during marketing campaigns; receiving information indicative of one or more completed commercial transactions prompted by the one or more offers sent to the customers; matching the one or more offers to the one or more completed commercial transactions; and generating statistical measures that relate the offers to the completed transactions in the marketing campaigns. - View Dependent Claims (28, 29, 30, 31)
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Specification