Offer Delivery System

• US 20110208578A1
• Filed: 05/04/2011
• Published: 08/25/2011
• Est. Priority Date: 05/21/1999
• Status: Abandoned Application

• Current Assignee: Unica Corporation (International Business Machines Corporation)
• Original Assignee: Unica Corporation (International Business Machines Corporation)
• Inventors: Erman, Gregory, Furbish, Kevin, Mandel, John, Bauer, Michael S., Michon, Sidra, Miloushev, Zack, Evett, Charles, Bergh, Christopher P.
• Application Number:
  US13/100,447
• Publication Number:
  US 20110208578A1
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

An offer delivery system provides a mechanism for coordinating presentation of offers to customers that may originate from multiple different sources and that may be delivered to the customers over different channels. The systems makes use of rules to prioritize, select, and time the delivery of offers to any particular customer, allocate limited resources in the channels to deliver offers to a set of customers, and provide mechanisms for users or their agents to limit the delivery of offers, for example, by their frequency or type.

Claims

1-16. -16. (canceled)

17. A computer-implemented method comprising:

retrieving, by one or more computers, information indicative of one or more offers sent to customers during marketing campaigns;

receiving, by the one or more computers, information indicative of one or more completed commercial transactions prompted by the one or more offers sent to the customers;

matching, by the one or more computers, the one or more offers to the one or more completed commercial transactions; and

generating, by the one or more computers, statistical measures that relate the offers to the completed transactions in the marketing campaigns.

22. One or more machine-readable media configured to store instructions that are executable by one or more processing devices to perform operations comprising:

retrieving information indicative of one or more offers sent to customers during marketing campaigns;

receiving information indicative of one or more completed commercial transactions prompted by the one or more offers sent to the customers;

matching the one or more offers to the one or more completed commercial transactions; and

generating statistical measures that relate the offers to the completed transactions in the marketing campaigns.

23. The one or more machine-readable media of claim 22 wherein matching attributes the one or more completed commercial transactions to at least one of the offers.

24. The one or more machine-readable media of claim 22 wherein the operations further comprise:

sending one or more offers to the customers.

25. The one or more machine-readable media of claim 22 wherein the operations further comprise:

determining, at least partly based on matching, an effectiveness of the one or more offers.

26. The one or more machine-readable media of claim 22 wherein determining comprises:

determining a first number of the one or more completed commercial transactions that are matched to a particular offer;

determining a second number of customers to which the particular offer was sent; and

comparing the first number to the second number.

27. A system comprising:

one or more processing devices;

an

one or more machine-readable media configured to store instructions that are executable by the one or more processing devices to perform operations comprising;

retrieving information indicative of one or more offers sent to customers during marketing campaigns;

receiving information indicative of one or more completed commercial transactions prompted by the one or more offers sent to the customers;

matching the one or more offers to the one or more completed commercial transactions; and

generating statistical measures that relate the offers to the completed transactions in the marketing campaigns.

28. The system of claim 27 wherein matching attributes the one or more completed commercial transactions to at least one of the offers.

29. The system of claim 27 wherein the operations further comprise:

sending one or more offers to the customers.

30. The system of claim 27 wherein the operations further comprise:

determining, at least partly based on matching, an effectiveness of the one or more offers.

31. The system of claim 27 wherein determining comprises:

determining a first number of the one or more completed commercial transactions that are matched to a particular offer;

determining a second number of customers to which the particular offer was sent; and

comparing the first number to the second number.