SYSTEM AND METHOD FOR DISPLAYING AN ADVERTISEMENT ON A MOBILE DEVICE

• US 20110208589A1
• Filed: 02/24/2010
• Published: 08/25/2011
• Est. Priority Date: 02/24/2010
• Status: Abandoned Application

• Current Assignee: Blackberry Limited
• Original Assignee: Research In Motion Limited (Blackberry Limited)
• Inventors: Garg, Neeraj
• Application Number:
  US12/711,519
• Publication Number:
  US 20110208589A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04M 3/42153 by subscriber
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A system and method are provided to access advertisements on a mobile device. One or more merchants are provided as entries on a contact list. When one or more new advertisements are available from the merchants, a new occurrence indicator is displayed on the contact list icon on the home screen of the mobile device. Upon the mobile device receiving an input to open the contact list application that is associated with the contact list icon, the mobile device will display the contact list including the merchants listed therein. A new advertisement indicator associated with certain of the merchants notifies the user which merchants have new advertisements. Upon the mobile device receiving an input associated with one of merchants, an advertising display is presented showing the advertisement originating from the selected one of the merchants.

Claims

1. A method for obtaining at least one advertisement on a mobile device, the at least one advertisement associated with a merchant, the method comprising:

upon receiving an input to add the merchant to a contact list, adding the merchant as an entry to the contact list;

displaying a first graphical user interface (GUI) associated with obtaining the at least one advertisement, the first GUI including at least one control for allowing a user to enable the receipt of the at least one advertisement according to at least one pre-determined criterion; and

,

upon receiving a selection input associated with the at least one control for enabling receipt, enabling the mobile device to receive the at least one advertisement associated with the merchant.

2. The method of claim 1 wherein the first GUI includes the at least one control to allow the user to disable the receipt of the at least one advertisement.

3. The method of claim 1 wherein the contact list comprises a plurality of entries each associated with a respective one of a plurality of merchants, and the method further comprising providing a second GUI to collectively enable and disable the receipt of the at least one advertisement associated each of the plurality of merchants.

4. The method of claim 1 wherein the mobile device is enabled to receive the at least one advertisement at one or more pre-determined times.

5. The method of claim 2 further comprising:

if the mobile device is enabled to receive the at least one advertisement, displaying, on the contact list comprising the entry associated with the merchant, an advertisement enabled indicator associated with the entry associated with said merchant; and

,

if the mobile device is disabled from receiving the at least one advertisement, displaying, on the contact list comprising the entry associated with the merchant, an advertisement disabled indicator associated with the entry associated with the merchant.

6. The method of claim 4 wherein on the contact list comprising the entry associated with the merchant, displaying the one or more pre-determined times associated with the entry associated with the merchant.

7. The method of claim 1 further comprising:

upon detecting a new advertisement from the merchant, displaying, on the contact list comprising the entry associated with the merchant, a new advertisement indicator associated with the entry associated with the merchant; and

,

upon receiving an input selection associated with the entry associated with the merchant, displaying the new advertisement associated with the merchant.

8. The method of claim 7 wherein upon detecting the new advertisement from the merchant, displaying a new occurrence indicator associated with a contact list icon on a home screen, such that, upon receiving an input selection associated with the contact list icon, the contact list is displayed.

9. The method of claim 7 wherein the new advertisement comprises at least one advertised product or service that is displayed on an advertisement GUI, the advertisement GUI comprising an advertisement display, a coupon display, and a link option for the displays, such that, upon receiving a selection input associated with the link option, the advertisement display displays a product or service and the coupon display displays a coupon for the same product or service.

10. The method of claim 1 wherein the first GUI is also configured for filtering the at least one advertisement that is received by the mobile device.

11. The method of claim 10 wherein the first GUI is also for selecting which types of advertisements are obtained by the mobile device, the types of advertisements comprising flyers, coupons and event sales, such that, upon receiving a selection input to select at least one of the types of advertisement, enabling the mobile device to receive the at least one advertisement characterized by the selected types of advertisement.

12. The method of claim 10 wherein the first GUI is also for selecting which product or service categories of advertisement are obtained by the mobile device, such that, upon receiving a selection input to select at least one of the product or service categories of advertisement, enabling the mobile device to receive the at least one advertisement characterized by the selected product or service categories of advertisement.

13. The method of claim 10 wherein the first GUI is also for selecting a frequency at which the at least one advertisement is obtained by the mobile device, such that, upon receiving a selection input for a selected frequency, enabling the mobile device to receive the at least one advertisement at the selected frequency.

14. The method of claim 10 wherein the first GUI is also for selecting the local area associated with the at least one advertisement that is obtained by the mobile device, such that, upon receiving a selection input for a selected local area, enabling the mobile device to receive the at least one advertisement characterized by the selected local area.

15. The method of claim 14 wherein the selection input for the selected local area is determined by a global positioning system.

16. A computer readable medium comprising computer executable instructions for obtaining at least one advertisement on a mobile device, the at least one advertisement associated with a merchant, the computer readable medium comprising instructions for:

upon receiving an input to add the merchant to a contact list, adding the merchant as an entry to the contact list;

displaying a first graphical user interface (GUI) associated with obtaining the at least one advertisement, the first GUI including at least one control for allowing a user to enable the receipt of the at least one advertisement according to at least one pre-determined criterion; and

,

upon receiving a selection input associated with the at least one control for enabling receipt, enabling the mobile device to receive the at least one advertisement associated with the merchant.

17. A mobile device comprising a display, a processor, and memory for storing applications, the mobile device being configured for obtaining at least one advertisement associated with a merchant by executing instructions for:

upon receiving an input to add the merchant to a contact list, adding the merchant as an entry to the contact list;

displaying a first graphical user interface (GUI) associated with obtaining the at least one advertisement, the first GUI including at least one control for allowing a user to enable the receipt of the at least one advertisement according to at least one pre-determined criterion; and

,

upon receiving a selection input associated with the at least one control for enabling receipt, enabling the mobile device to receive the at least one advertisement associated with the merchant.

18. The mobile device of claim 17 wherein the first GUI includes the at least one control to allow the user to disable the receipt of the at least one advertisement.

19. The mobile device of claim 17 wherein the contact list comprises a plurality of entries each associated with a respective one of a plurality of merchants, and the method further comprising providing a second GUI to collectively enable and disable the receipt of the at least one advertisement associated each of the plurality of merchants.

20. The mobile device of claim 17 wherein the mobile device is enabled to receive the at least one advertisement at one or more pre-determined times.

21. The mobile device of claim 18 further comprising:

if the mobile device is enabled to receive the at least one advertisement, displaying, on the contact list comprising the entry associated with the merchant, an advertisement enabled indicator associated with the entry associated with said merchant; and

,

if the mobile device is disabled from receiving the at least one advertisement, displaying, on the contact list comprising the entry associated with the merchant, an advertisement disabled indicator associated with the entry associated with the merchant.

22. The mobile device of claim 20 wherein on the contact list comprising the entry associated with the merchant, displaying the one or more pre-determined times associated with the entry associated with the merchant.

23. The mobile device of claim 17 further comprising:

upon detecting a new advertisement from the merchant, displaying, on the contact list comprising the entry associated with the merchant, a new advertisement indicator associated with the entry associated with the merchant; and

,

upon receiving an input selection associated with the entry associated with the merchant, displaying the new advertisement associated with the merchant.

24. The mobile device of claim 23 wherein upon detecting the new advertisement from the merchant, displaying a new occurrence indicator associated with a contact list icon on a home screen, such that, upon receiving an input selection associated with the contact list icon, the contact list is displayed.

25. The mobile device of claim 23 wherein the new advertisement comprises at least one advertised product or service that is displayed on an advertisement GUI, the advertisement GUI comprising an advertisement display, a coupon display, and a link option for the displays, such that, upon receiving a selection input associated with the link option, the advertisement display displays a product or service and the coupon display displays a coupon for the same product or service.

26. The mobile device of claim 17 wherein the first GUI is also configured for filtering the at least one advertisement that is received by the mobile device.

27. The mobile device of claim 26 wherein the first GUI is also for selecting which types of advertisements are obtained by the mobile device, the types of advertisements comprising flyers, coupons and event sales, such that, upon receiving a selection input to select at least one of the types of advertisement, enabling the mobile device to receive the at least one advertisement characterized by the selected types of advertisement.

28. The mobile device of claim 26 wherein the first GUI is also for selecting which product or service categories of advertisement are obtained by the mobile device, such that, upon receiving a selection input to select at least one of the product or service categories of advertisement, enabling the mobile device to receive the at least one advertisement characterized by the selected product or service categories of advertisement.

29. The mobile device of claim 26 wherein the first GUI is also for selecting a frequency at which the at least one advertisement is obtained by the mobile device, such that, upon receiving a selection input for a selected frequency, enabling the mobile device to receive the at least one advertisement at the selected frequency.

30. The mobile device of claim 26 wherein the first GUI is also for selecting the local area associated with the at least one advertisement that is obtained by the mobile device, such that, upon receiving a selection input for a selected local area, enabling the mobile device to receive the at least one advertisement characterized by the selected local area.

31. The mobile device of claim 30 wherein the selection input for the selected local area is determined by a global positioning system.