Regionally-Tiered Internet Banner Delivery and Platform for Transaction Fulfillment of E-Commerce

• US 20110208852A1
• Filed: 02/25/2011
• Published: 08/25/2011
• Est. Priority Date: 02/25/2010
• Status: Abandoned Application

• Current Assignee: IPI LLC (Spectris PLC)
• Original Assignee: IPI LLC (Spectris PLC)
• Inventors: Looney, Erin C., Armstrong, Scott C.
• Application Number:
  US13/035,817
• Publication Number:
  US 20110208852A1
• Time in Patent Office: Days
• US Class Current: 709/223
• CPC Class Codes: G06Q 20/10 specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

Regionally-tiered Internet banner delivery may be provided. A banner presentation portion configured to present banners may be provided for presentation to a user via a screen of a client computing platform. Banners associated with sponsors may be received. Individual ones banners may be configured to present media content. Two or more tiers may be defined, which include a first tier and a second tier. Individual ones of the tiers may correspond to different overlapped and/or non-overlapped geographical areas. The first tier may correspond to a larger geographical area than the second tier. A given banner may be associated with a given tier based on a desired geographical area to which the given banner is directed. Individual ones of the banners may be provided, based on a location of the user, for presentation to the user via the presentation portion of the screen of the client computing device.

Claims

1. A method for providing regionally-tiered internet banner delivery, the method comprising:

providing, for presentation to a user via a screen of a client computing platform, a banner presentation portion, the banner presentation portion being configured to present one or more banners;

receiving two or more banners associated with two or more sponsors, individual ones of the two or more banners being configured to present media content;

defining two or more tiers including a first tier and a second tier, individual ones of the two or more tiers corresponding to different geographical areas, the geographical areas being overlapped and/or non-overlapped, the first tier corresponding to a larger geographical area than the second tier;

associating individual ones of the two or more banners with individual ones of the two or more tiers, a given banner being associated with a given tier based on a desired geographical area to which the given banner is directed; and

providing, for presentation to the user via the presentation portion of the screen of the client computing device, individual ones of the two or more banners based on a location of the user.

2. The method of claim 1, wherein one or more dimensions of the banner presentation portion are based on dimensions defined by a given sponsor associated with a given banner being presented by the banner presentation portion.

3. The method of claim 1, wherein the first banner to be provided for presentation to the user is randomly determined from among the individual ones of the two or more banners or is determined according to a premium paid by a given sponsor.

4. The method of claim 1, wherein the two or more tiers include one or more of a global tier, a continental tier, a national tier, a sub-national tier, a regional tier, a metropolitan tier, a city tier, or a neighborhood tier.

5. The method of claim 1, wherein the two or more tiers include a GPS radial tier, the GPS radial tier being defined by an area encompassing the client computing device.

6. The method of claim 1, wherein the two or more tiers are included in a queue of tiers, and wherein banners associated with a given tier are included in a queue of banners.

7. The method of claim 6, wherein a sequence in which the individual ones of the two or more banners are provided for presentation to the user is based on a series of operations, the series of operations including:

(1) from the queue of tiers, a first tier is selected;

(2) from the first tier, a first banner is selected from the corresponding queue of banners;

(3) the first banner is provided for presentation to the user;

(4) the selected banner is placed at the end of the queue of banners corresponding to the first tier;

(5) from the queue of tiers, a next tier following the first tier is selected;

(6) from the next tier, a second banner is selected from the corresponding queue of banners;

(7) the second banner is provided for presentation to the user; and

(8) the second banner is placed at the end of the queue of banners corresponding to the next tier.

8. The method of claim 1, wherein a sequence in which the individual ones of the two or more banners are provided for presentation to the user is based on one or more of factual intelligence on the user'"'"'s music collection, collected real-time usage data intelligence on actions taken by the user, or social network intelligence associated with the user.

9. A system configured to provide regionally-tiered internet banner delivery, the system comprising:

one or more processors configured to execute one or more computer program modules, execution of the one or more computer program modules causing the one or more processors to;

provide, for presentation to a user via a screen of a client computing platform, a banner presentation portion, the banner presentation portion being configured to present one or more banners;

receive two or more banners associated with two or more sponsors, individual ones of the two or more banners being configured to present media content;

define two or more tiers including a first tier and a second tier, individual ones of the two or more tiers corresponding to different geographical areas, the geographical areas being overlapped and/or non-overlapped, the first tier corresponding to a larger geographical area than the second tier;

associate individual ones of the two or more banners with individual ones of the two or more tiers, a given banner being associated with a given tier based on a desired geographical area to which the given banner is directed; and

provide, for presentation to the user via the presentation portion of the screen of the client computing device, individual ones of the two or more banners based on a location of the user.

10. The system of claim 9, wherein one or more dimensions of the banner presentation portion are based on dimensions defined by a given sponsor associated with a given banner being presented by the banner presentation portion.

11. The system of claim 9, wherein the first banner to be provided for presentation to the user is randomly determined from among the individual ones of the two or more banners or is determined according to a premium paid by a given sponsor.

12. The system of claim 9, wherein the two or more tiers include one or more of a global tier, a continental tier, a national tier, a sub-national tier, a regional tier, a metropolitan tier, a city tier, or a neighborhood tier.

13. The system of claim 9, wherein the two or more tiers include a GPS radial tier, the GPS radial tier being defined by an area encompassing the client computing device.

14. The system of claim 9, wherein the two or more tiers are included in a queue of tiers, and wherein banners associated with a given tier are included in a queue of banners.

15. The system of claim 14, wherein a sequence in which the individual ones of the two or more banners are provided for presentation to the user is based on a series of operations, the series of operations including:

(1) from the queue of tiers, a first tier is selected;

(2) from the first tier, a first banner is selected from the corresponding queue of banners;

(3) the first banner is provided for presentation to the user;

(4) the selected banner is placed at the end of the queue of banners corresponding to the first tier;

(5) from the queue of tiers, a next tier following the first tier is selected;

(6) from the next tier, a second banner is selected from the corresponding queue of banners;

(7) the second banner is provided for presentation to the user; and

(8) the second banner is placed at the end of the queue of banners corresponding to the next tier.

16. The system of claim 9, wherein a sequence in which the individual ones of the two or more banners are provided for presentation to the user is based on one or more of factual intelligence on the user'"'"'s music collection, collected real-time usage data intelligence on actions taken by the user, or social network intelligence associated with the user.

17. A computer-readable storage medium having instructions embodied thereon, the instructions being executable by one or more processors to perform a method for providing regionally-tiered Internet banner delivery, the method comprising:

providing, for presentation to a user via a screen of a client computing platform, a banner presentation portion, the banner presentation portion being configured to present one or more banners;

receiving two or more banners associated with two or more sponsors, individual ones of the two or more banners being configured to present media content;

defining two or more tiers including a first tier and a second tier, individual ones of the two or more tiers corresponding to different geographical areas, the geographical areas being overlapped and/or non-overlapped, the first tier corresponding to a larger geographical area than the second tier;

associating individual ones of the two or more banners with individual ones of the two or more tiers, a given banner being associated with a given tier based on a desired geographical area to which the given banner is directed; and

providing, for presentation to the user via the presentation portion of the screen of the client computing device, individual ones of the two or more banners based on a location of the user.

18. The computer-readable storage medium of claim 17, wherein one or more dimensions of the banner presentation portion are based on dimensions defined by a given sponsor associated with a given banner being presented by the banner presentation portion.

19. The computer-readable storage medium of claim 17, wherein the first banner to be provided for presentation to the user is randomly determined from among the individual ones of the two or more banners or is determined according to a premium paid by a given sponsor.

20. The computer-readable storage medium of claim 17, wherein the two or more tiers include one or more of a global tier, a continental tier, a national tier, a sub-national tier, a regional tier, a metropolitan tier, a city tier, or a neighborhood tier.

21. The computer-readable storage medium of claim 17, wherein the two or more tiers include a GPS radial tier, the GPS radial tier being defined by an area encompassing the client computing device.

22. The computer-readable storage medium of claim 17, wherein the two or more tiers are included in a queue of tiers, and wherein banners associated with a given tier are included in a queue of banners.

23. The computer-readable storage medium of claim 22, wherein a sequence in which the individual ones of the two or more banners are provided for presentation to the user is based on a series of operations, the series of operations including:

(1) from the queue of tiers, a first tier is selected;

(2) from the first tier, a first banner is selected from the corresponding queue of banners;

(3) the first banner is provided for presentation to the user;

(4) the selected banner is placed at the end of the queue of banners corresponding to the first tier;

(5) from the queue of tiers, a next tier following the first tier is selected;

(6) from the next tier, a second banner is selected from the corresponding queue of banners;

(7) the second banner is provided for presentation to the user; and

(8) the second banner is placed at the end of the queue of banners corresponding to the next tier.

24. The computer-readable storage medium of claim 17, wherein a sequence in which the individual ones of the two or more banners are provided for presentation to the user is based on one or more of factual intelligence on the user'"'"'s music collection, collected real-time usage data intelligence on actions taken by the user, or social network intelligence associated with the user.