System and Method for Website User Valuation

• US 20110209067A1
• Filed: 02/19/2010
• Published: 08/25/2011
• Est. Priority Date: 02/19/2010
• Status: Abandoned Application

• Current Assignee: A. H. Belo Corporation
• Original Assignee: A. H. Belo Corporation
• Inventors: Strong, Michelle, Fugere, Brian, Bogess, KeAndre, Lamb, Lauren
• Application Number:
  US12/709,250
• Publication Number:
  US 20110209067A1
• Time in Patent Office: Days
• US Class Current: 715/736
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Systems and methods for website user valuation are disclosed. A preferred embodiment comprises a computer program product having a computer-readable medium with a computer program embodied thereon. The computer program comprises computer program code for inputting revenue data for a period of time for a monitored website, for inputting website user engagement data for the period of time for multiple user segments, for determining a segment revenue for the period of time for each of the multiple user segments, based on the user engagement data, and for determining a value per user for the period of time for each of the multiple user segments, based on the user engagement data.

Claims

1. A computer system comprising:

a memory storing a computer program;

a data processor for executing the computer program stored in the memory; and

the computer program stored in the memory, the computer program comprising computer code for website user valuation, the computer code including

instructions for inputting revenue data for a period of time for a monitored website,

instructions for inputting website user engagement data for the period of time for multiple user segments,

instructions for determining a segment revenue for the period of time for each of the multiple user segments, based on the user engagement data, and

instructions for determining a value per user for the period of time for each of the multiple user segments, based on the user engagement data.

2. The computer system of claim 1, wherein the revenue data is banner and sponsorship revenue data.

3. The computer system of claim 1, wherein the time period is one month.

4. The computer system of claim 1, wherein the multiple user segments comprise categories selected from the group consisting of:

registered users, non-registered users, local users, non-local users, consumer generated media (CGM) viewers, engaged CGM participants, and combinations thereof.

5. The computer system of claim 1, wherein user engagement data comprises web page views for the period of time for each of the multiple user segments.

6. The computer system of claim 5, wherein the computer code further comprises instructions for calculating a page views per thousand (PVM) rate determined from the revenue data divided by a total of the web page views for all of the user segments times 1000.

7. The computer system of claim 1, wherein the user engagement data is selected from the group consisting of:

unique visitors, new registrations, email subscriber opt-in, and combinations thereof.

8. A computer program product for performing website user valuation, the computer-program product having a computer-readable medium with a computer program embodied thereon, the computer program comprising:

computer program code for inputting revenue data for a period of time for a monitored website;

computer program code for inputting website user engagement data for the period of time for multiple user segments;

computer program code for determining a segment revenue for the period of time for each of the multiple user segments, based on the user engagement data; and

computer program code for determining a value per user for the period of time for each of the multiple user segments, based on the user engagement data.

9. The computer program product of claim 8, wherein the revenue data is banner and sponsorship revenue data.

10. The computer program product of claim 8, wherein the time period is one month.

11. The computer program product of claim 8, wherein the multiple user segments comprise categories selected from the group consisting of:

registered users, non-registered users, local users, non-local users, consumer generated media (CGM) viewers, engaged CGM participants, and combinations thereof.

12. The computer program product of claim 8, wherein user engagement data comprises web page views for the period of time for each of the multiple user segments.

13. The computer program product of claim 12, further comprising computer program code for calculating a page views per thousand (PVM) rate determined from the revenue data divided by a total of the web page views for all of the user segments times 1000.

14. The computer program product of claim 8, wherein the user engagement data is selected from the group consisting of:

unique visitors, new registrations, email subscriber opt-in, and combinations thereof.

15. A method for website user valuation, the method comprising:

inputting revenue data for a period of time for a monitored website;

inputting website user engagement data for the period of time for multiple user segments;

determining, using a microprocessor, a segment revenue for the period of time for each of the multiple user segments, based on the user engagement data; and

determining, using a microprocessor, a value per user for the period of time for each of the multiple user segments, based on the user engagement data.

16. The method of claim 15, wherein the revenue data is banner and sponsorship revenue data.

17. The method of claim 15, wherein the time period is one month.

18. The method of claim 15, wherein the multiple user segments comprise categories selected from the group consisting of:

registered users, non-registered users, local users, non-local users, consumer generated media (CGM) viewers, engaged CGM participants, and combinations thereof.

19. The method of claim 15, wherein user engagement data comprises web page views for the period of time for each of the multiple user segments.

20. The method of claim 19, further comprising calculating, using a microprocessor, a page views per thousand (PVM) rate determined from the revenue data divided by a total of the web page views for all of the user segments times 1000.

21. The method of claim 15, wherein the user engagement data is selected from the group consisting of:

unique visitors, new registrations, email subscriber opt-in, and combinations thereof.