SYSTEM AND METHOD FOR EXTRACTING CONTENT FROM A DATA ITEM TO SEPARATELY DISPLAY PORTIONS OF SUCH DATA

• US 20110210907A1
• Filed: 02/26/2010
• Published: 09/01/2011
• Est. Priority Date: 02/26/2010
• Status: Active Grant

• Current Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Original Assignee: Blackberry Limited
• Inventors: Ferrazzini, Axel D., Martin-Cocher, Gaelle Christine, Chitturi, Suresh
• Granted Patent: US 8,970,500 B2
• Time in Patent Office: Days
• US Class Current: 345/1.3
• CPC Class Codes: G06F 1/1616 with folding flat displays, e.g. laptop computers or notebooks having a clamshell configuration, with body parts pivoting to an open position around an axis parallel to the plane they define in closed position
• CPC Class Codes: G06F 1/165 the additional display being small, e.g. for presenting status information
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 3/041 Digitisers, e.g. for touch screens or touch pads, characterised by the transducing means
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method are provided for extracting a portion of content from a data item and separately displaying such content on a secondary display screen such as an interactive display (e.g. touch-sensitive or clickable display) that enables interactive content portions to be extracted from the data item and provided separately from the remaining content to both free up space on a primary display screen and maintain visibility of the interactive content, while permitting navigation within the remaining content. Such extraction of content is particularly advantageous for separating logos (e.g. those used for brand recognition (passive), those providing home page links (active), etc.), advertising, and M-commerce (e.g. “buy now” or “add to cart” buttons). By using interactive secondary displays, the extracted content item can target interactive content portions that allow easy access to features without having to navigate within the main content each time.

Claims

1. A method of displaying content on a mobile device, the method comprising:

obtaining a data item, the data item comprising at least one interactive content portion that when selected using an input mechanism of the mobile device causes the mobile device to execute one or more commands associated with the content portion;

extracting a content portion from the data item thereby providing remaining content from the data item;

displaying the remaining content on a primary display of the mobile device; and

displaying the content portion on a secondary display of the mobile device.

2. The method according to claim 1, further comprising:

upon detecting interaction with the content portion available at the secondary display, executing the one or more commands associated with the content portion; and

updating at least one of the primary and the secondary display with new content in response to the interaction with the content portion available at the secondary display.

3. The method according to claim 1, further comprising analyzing the data item upon receipt thereof to determine a desired one or more content portions to be displayed on the secondary display.

4. The method according to claim 1, wherein the data item has been pre-configured by a content provider to delineate the data item into primary content corresponding to the remaining content and secondary content corresponding to the content portion, wherein the extracting the content portion comprises separating the secondary content from the primary content, and wherein displaying the content portion comprises executing an application programming interface call from a content provider application to utilize the secondary display.

5. The method according to claim 1, wherein the data item comprises meta data or a tag indicating where in the data item the content portion can be found for extraction.

6. The method according to claim 1, wherein the content portion is any one of a logo, a banner advertisement, and a telephone number providing a link to a phone application, and a communication identifier providing a link to a communication application.

7. A mobile device comprising a primary display, an interactive secondary display, a processor, one or more input mechanisms and a memory, the memory comprising computer executable instructions for:

obtaining a data item, the data item comprising at least one interactive content portion that when selected using one of said one or more input mechanisms causes the processor to execute one or more commands associated with the content portion;

extracting a content portion from the data item thereby providing remaining content from the data item;

displaying the remaining content on the primary display; and

displaying the content portion on the interactive secondary display.

8. The mobile device according to claim 7, further comprising instructions for:

upon detecting selection of the content portion via the secondary display, executing the one or more commands associated with the content portion; and

updating the primary display with new content in response to the selection of the content portion via the secondary display.

9. The mobile device according to claim 7, further comprising instructions for analyzing the data item upon receipt thereof to determine a desired one or more content portions to be displayed on the secondary display.

10. The mobile device according to claim 7, wherein the data item has been pre-configured by a content provider to delineate the data item into primary content corresponding to the remaining content and secondary content corresponding to the content portion, wherein the extracting the content portion comprises separating the secondary content from the primary content, and wherein displaying the content portion comprises executing an application programming interface call from a content provider application to utilize the secondary display.

11. The mobile device according to claim 7, wherein the data item comprises meta data or a tag indicating where in the data item the content portion can be found for extraction.

12. The mobile device according to claim 7, wherein the content portion is any one of a logo, a banner advertisement, and a telephone number providing a link to a phone application.

13. A method of providing data items to mobile devices, the method comprising:

a server device obtaining a data item, the data item comprising at least one interactive content portion that when selected using an input mechanism on a mobile device causes the mobile device to execute one or more commands associated with the content portion;

the server device analyzing the data item to determine a desired interactive content portion to be extracted;

the server device generating a modified data item delineating extracted content corresponding to the desired interactive content portion from remaining content from the data item; and

the server device providing the modified data item to one or more mobile devices comprising primary and secondary displays;

wherein the modified data item is configured to be processed to display the remaining content on the primary display of the respective mobile device and to display the extracted content on the secondary display of the mobile device such that upon detecting selection of the extracted content via the secondary display, the one or more commands associated with the content portion are executed.

14. The method according to claim 13, wherein the content portion is any one of a logo, a banner advertisement, and a telephone number providing a link to a phone application.

15. The method according to claim 13, wherein the data item has been pre-configured by a content provider to delineate the data item into primary content corresponding to the remaining content and secondary content corresponding to the content portion, wherein the extracting the content portion comprises separating the secondary content from the primary content.

16. The method according to claim 13, further comprising incorporating into the data item, meta data or a tag indicating where in the data item the content portion can be found for extraction.

17. The method according to claim 13, wherein the content portion comprises a communication identifier providing a link to a communication application.

18. A server device comprising a processor configured for analyzing content in data items for providing the data items to mobile devices, the server device further comprising a memory comprising computer executable instructions for causing the processor to:

obtain a data item, the data item comprising at least one interactive content portion that when selected using an input mechanism on a mobile device causes the mobile device to execute one or more commands associated with the content portion;

analyze the data item to determine a desired interactive content portion to be extracted;

generate a modified data item delineating extracted content corresponding to the desired interactive content portion from remaining content from the data item; and

provide the modified data item to one or more mobile devices comprising primary and secondary displays;

wherein the modified data item is configured to be processed to display the remaining content on the primary display of the respective mobile device and to display the extracted content on the secondary display of the mobile device such that upon detecting selection of the extracted content via the secondary display, the one or more commands associated with the content portion are executed.

19. The mobile device according to claim 18, wherein the content portion is any one of a logo, a banner advertisement, and a telephone number providing a link to a phone application.

20. The mobile device according to claim 18, wherein the data item has been pre-configured by a content provider to delineate the data item into primary content corresponding to the remaining content and secondary content corresponding to the content portion, wherein the extracting the content portion comprises separating the secondary content from the primary content.

21. The mobile device according to claim 18, further configured for incorporating into the data item, meta data or a tag indicating where in the data item the content portion can be found for extraction.

22. The mobile device according to claim 18, wherein the content portion comprises a communication identifier providing a link to a communication application.