Identifying a characteristic of an individual utilizing facial recognition and providing a display for the individual

• US 20110211738A1
• Filed: 01/25/2011
• Published: 09/01/2011
• Est. Priority Date: 12/23/2009
• Status: Abandoned Application

• Current Assignee: Gearbox LLC (Intellectual Ventures LLC)
• Original Assignee: Searete LLC (Intellectual Ventures LLC)
• Inventors: Ishikawa, Muriel Y., Myhrvold, Nathan P., Tegreene, Clarence T., Langer, Robert, Gates, William, Wood, Lowell L. JR., Hyde, Roderick A., Lieberman, Erez, Hagelstein, Peter L., Kare, Jordin T., Leuthardt, Eric C., Schnall-Levin, Michael, Eckhoff, Philip
• Application Number:
  US12/931,145
• Publication Number:
  US 20110211738A1
• Time in Patent Office: Days
• US Class Current: 382/118
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method may include automatically remotely identifying at least one characteristic of an individual via facial recognition; and providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual. A system may include means for automatically remotely identifying at least one characteristic of an individual via facial recognition; and means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual.

Claims

1. A method, comprising:

automatically remotely identifying at least one characteristic of an individual via facial recognition;

providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual; and

identifying a clear line of sight between the display and the individual.

2. The method of claim 1, wherein automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

identifying the individual at least partially based on the identified at least one characteristic of the individual.

10. The method of claim 1, wherein automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

identifying the individual at least partially based on an orientation of a face of the individual relative to the display.

11. The method of claim 1, wherein automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

identifying the individual at least partially based on an orientation of an eye of the individual relative to the display.

16. The method of claim 1, wherein providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

providing the display for the individual based on at least one of a presence or an absence of a second individual in proximity to the first individual.

18. The method of claim 1, further comprising:

providing the display for the individual based on a location of a second individual.

24. The method of claim 1, wherein identifying a clear line of sight between the display and the individual comprises:

directing a light source towards the individual and detecting a reflectance of light from the light source from a location proximal to the display.

27. The method of claim 1, further comprising:

cease providing the display for the individual based on a change in at least one of the individual'"'"'s environment or the individual'"'"'s status.

29. The method of claim 27, wherein cease providing the display for the individual based on a change in at least one of the individual'"'"'s environment or the individual'"'"'s status comprises:

cease providing the display for the first individual based on automatically remotely identifying a second higher priority individual.

34. The method of claim 1, further comprising:

cease providing the display for the first individual based on at least one of a presence or an absence of a second individual in proximity to the first individual.

38. The method of claim 1, further comprising:

selecting the content for the individual at least partially based on identifying an object associated with a gaze orientation of the individual.

39. The method of claim 1, further comprising:

selecting the content for the first individual at least partially based on at least one characteristic of a second individual at least one of occupying a general area with the first individual or traveling with the first individual.

3-9. -9. (canceled)

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17. (canceled)

19-23. -23. (canceled)

25-26. -26. (canceled)

28. (canceled)

30-33. -33. (canceled)

35-37. -37. (canceled)

40-42. -42. (canceled)

43. A system, comprising:

means for automatically remotely identifying at least one characteristic of an individual via facial recognition;

means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual; and

means for identifying a clear line of sight between the display and the individual.

44. The system of claim 43, wherein means for automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

means for identifying the individual at least partially based on the identified at least one characteristic of the individual.

46. The system of claim 44, wherein means for identifying the individual at least partially based on the identified at least one characteristic of the individual comprises:

means for identifying the individual utilizing a database including at least one facial characteristic of the individual.

47. The system of claim 44, wherein means for identifying the individual at least partially based on the identified at least one characteristic of the individual comprises:

means for identifying the individual utilizing at least one facial characteristic of the individual provided via a data transfer.

48. The system of claim 47, wherein the data transfer includes at least one of a beacon, a mobile communications device, or an RFID tag.

49. The system of claim 44, wherein the content is at least partially based on a demographic for the individual.

51. The system of claim 44, wherein the content is at least partially based on the identity of the individual.

52. The system of claim 43, wherein means for automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

means for identifying the individual at least partially based on an orientation of a face of the individual relative to the display.

53. The system of claim 43, wherein means for automatically remotely identifying at least one characteristic of an individual via facial recognition comprises:

means for identifying the individual at least partially based on an orientation of an eye of the individual relative to the display.

55. The system of claim 43, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for providing the display for the individual based on identifying at least one visibility characteristic of the display for the individual.

58. The system of claim 43, wherein means for providing a display for the individual, the display having a content at least partially based on the identified at least one characteristic of the individual comprises:

means for providing the display for the individual based on at least one of a presence or an absence of a second individual in proximity to the first individual.

59. The system of claim 58, wherein means for providing the display for the individual based on at least one of a presence or an absence of a second individual in proximity to the first individual further comprises:

means for providing the display for the first individual based on at least one of a presence or an absence of a third individual in proximity to the first individual.

60. The system of claim 43, further comprising:

means for providing the display for the individual based on a location of a second individual.

61. The system of claim 43, further comprising:

means for documenting a length of time for the provision of the display visible to the individual.

62. The system of claim 61, wherein the visibility to the individual is determined by a clear line of sight for the individual and a facial orientation of the individual relative to the display.

63. The system of claim 61, wherein means for documenting a length of time for the provision of the display visible to the individual comprises:

means for assigning a monetary value to the provision of the display visible to the individual based on the documented length of time for the provision of the display.

64. The system of claim 43, wherein the content includes at least one of advertisement, entertainment, or information.

66. The system of claim 43, wherein means for identifying a clear line of sight between the display and the individual comprises:

means for directing a light source towards the individual and detecting a reflectance of light from the light source from a location proximal to the display.

67. The system of claim 43, wherein means for identifying a clear line of sight between the display and the individual comprises:

means for predicting at least one line of sight characteristic based on a position of at least one of the display, the individual, a proximate second individual, or a proximate object.

68. The system of claim 43, further comprising:

means for cease providing the display for the individual based on identifying an absence of a clear line of sight between the display and the individual.

69. The system of claim 43, further comprising:

means for cease providing the display for the individual based on a change in at least one of the individual'"'"'s environment or the individual'"'"'s status.

70. The system of claim 69, wherein means for cease providing the display for the individual based on a change in at least one of the individual'"'"'s environment or the individual'"'"'s status comprises:

means for cease providing the display for the first individual based on automatically remotely identifying at least one characteristic of a second individual.

71. The system of claim 69, wherein means for cease providing the display for the individual based on a change in at least one of the individual'"'"'s environment or the individual'"'"'s status comprises:

means for cease providing the display for the first individual based on automatically remotely identifying a second higher priority individual.

73. The system of claim 43, further comprising:

means for cease providing the display for the individual based on identifying at least one visibility characteristic of the display for the individual.

76. The system of claim 43, further comprising:

means for cease providing the display for the first individual based on at least one of a presence or an absence of a second individual in proximity to the first individual.

77. The system of claim 76, wherein means for cease providing the display for the first individual based on at least one of a presence or an absence of a second individual in proximity to the first individual further comprises:

means for cease providing the display for the first individual based on at least one of a presence or an absence of a third individual in proximity to the first individual.

78. The system of claim 43, further comprising:

means for cease providing the display for the first individual based on a location of a second individual.

80. The system of claim 43, further comprising:

means for selecting the content for the individual at least partially based on identifying an object associated with a gaze orientation of the individual.

81. The system of claim 43, further comprising:

means for selecting the content for the first individual at least partially based on at least one characteristic of a second individual at least one of occupying a general area with the first individual or traveling with the first individual.

84. The system of claim 81, wherein means for selecting the content for the first individual at least partially based on at least one characteristic of a second individual at least one of occupying a general area with the first individual or traveling with the first individual comprises:

means for selecting the content for the first individual at least partially based on an identity of the second individual.

45. (canceled)

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