SYSTEM AND METHOD TO MEASURE THE EFFECTIVENESS OF CLICK TO CALL ADVERTISEMENT
First Claim
1. A method of collecting click to call information between a communication device and a third party, the method comprising the steps of:
- monitoring a click to call communication between the communication device and the third party to generate click to call information;
logging into a log file the click to call information; and
communicating the click to call information to a server configured to collect click to call information from a plurality of communication devices.
3 Assignments
0 Petitions
Accused Products
Abstract
Provided is a method and system for measuring the effectiveness of click to call advertisements or for gathering information from calls made using a click to call service. An agent residing on a user'"'"'s mobile device monitors communications initiated through click to call advertisements on a mobile device. This agent logs the information gathered from the monitored communications. This information may then be communicated to a remote server. The remote server receives similar logged information from other mobile devices. This collected information can then be used to target or improve targeting of advertisements. The logged information from a plurality of mobile devices for a particular advertised click to call service may be sent to the provider of that service. The provider may then use that information to better target their advertisements or to measure the success of certain click to call advertisements.
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Citations
22 Claims
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1. A method of collecting click to call information between a communication device and a third party, the method comprising the steps of:
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monitoring a click to call communication between the communication device and the third party to generate click to call information; logging into a log file the click to call information; and communicating the click to call information to a server configured to collect click to call information from a plurality of communication devices. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A communication device comprising a processor and a memory coupled thereto and a communication sub-system, coupled to the processor, for communicating with a third party using a click to call service, the communication device further comprising an agent, said memory storing instructions and data for execution by the processor to configure the agent to:
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monitor a click to call communication between the communication device and the third party to generate click to call information; log into a log file the click to call information; and communicate the click to call information to a server configured to collect click to call information from a plurality of communication devices. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A server for receiving call information from a plurality of communication devices, each device comprising:
a processor and a memory coupled thereto and a communication sub-system, coupled to the processor, for communicating with a third party using a click to call service, the communication device further comprising an agent, said memory storing instructions and data for execution by the processor to configure the agent to; monitor a click to call communication between the communication device and the third party to generate click to call information; log into a log file the click to call information; and communicate the click to call information to the server configured to collect click to call information from a plurality of communication devices. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. A computer program product having computer readable code embodied therein, for execution by a processor for configuring a communication device to collect click to call information from communications with a third party, the computer program product comprising instructions and data for configuring a processor of the mobile device to:
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monitor a click to call communication between the communication device and the third party to generate click to call information; log into a log file the click to call information; and communicate the click to call information to a server configured to collect click to call information from a plurality of communication devices.
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Specification