HYBRID CONTEXTUAL ADVERTISING AND RELATED CONTENT ANALYSIS AND DISPLAY TECHNIQUES
First Claim
1. A computer implemented method for linking related content comprising:
- obtaining a first item of content;
identifying keyphrases associated with the first item of content;
scoring the first item of content against a plurality of topics based on the keyphrases associated with the first item of content;
obtaining a plurality of target items of content;
identifying keyphrases associated with each of the target items of content;
scoring each of the target items of content against the plurality of topics based on the keyphrases associated with the respective target item of content;
using a computer to compare the topic scores for the first item of content to the topic scores for each of the target items of content; and
selecting a target item of content to be linked to the first item of content based, at least on part, on the comparison of the topic scores.
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Accused Products
Abstract
Different types of Hybrid contextual advertising and related content analysis and display techniques are disclosed for facilitating on-line contextual advertising operations and related content delivery operations implemented in a computer network. At least some embodiments may be configured or designed enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user'"'"'s computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant related information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic display of additional content such as, for example, via use of one or more customized overlay layers.
842 Citations
73 Claims
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1. A computer implemented method for linking related content comprising:
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obtaining a first item of content; identifying keyphrases associated with the first item of content; scoring the first item of content against a plurality of topics based on the keyphrases associated with the first item of content; obtaining a plurality of target items of content; identifying keyphrases associated with each of the target items of content; scoring each of the target items of content against the plurality of topics based on the keyphrases associated with the respective target item of content; using a computer to compare the topic scores for the first item of content to the topic scores for each of the target items of content; and selecting a target item of content to be linked to the first item of content based, at least on part, on the comparison of the topic scores. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 36, 37, 38, 39, 40, 41, 42, 45, 46, 50, 51, 52, 53, 55, 56, 57, 61, 63, 64, 65, 66, 67, 68, 72)
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13-14. -14. (canceled)
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16-17. -17. (canceled)
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34-35. -35. (canceled)
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43-44. -44. (canceled)
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47-49. -49. (canceled)
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54. (canceled)
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58-59. -59. (canceled)
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60. The method of claim 1, further comprising updating the correlation of keyphrases to topics in the taxonomy based on the processing of the first item of content by the server system.
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60-1. (canceled)
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62. (canceled)
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69-71. -71. (canceled)
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73. (canceled)
Specification