LOCAL ADVERTISING CONTENT ON AN INTERACTIVE HEAD-MOUNTED EYEPIECE

• US 20110213664A1
• Filed: 02/28/2011
• Published: 09/01/2011
• Est. Priority Date: 02/28/2010
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Osterhout Design Group
• Inventors: Polinko, Nicholas R., Wilder, Kellie A., King, Robert W. III, Osterhout, Ralph F., Haddick, John D., Lohse, Robert Michael
• Application Number:
  US13/037,335
• Publication Number:
  US 20110213664A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G02B 2027/0178 Eyeglass type eyeglass details G02C
• CPC Class Codes: G02B 27/017 Head mounted
• CPC Class Codes: G06F 1/1673 Arrangements for projecting a virtual keyboard
• CPC Class Codes: G06F 3/013 Eye tracking input arrangements G06F3/015 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

This disclosure concerns an interactive head-mounted eyepiece including an optical assembly through which the user views a surrounding environment and displayed content. The displayed content includes a local advertisement, wherein the location of the eyepiece is determined by an integrated location sensor and wherein the local advertisement has a relevance to the location of the eyepiece. The head mounted eyepiece may also include an audio device and the displayed content may comprise local advertisements and audio.

Claims

1. An interactive head-mounted eyepiece worn by a user, wherein the eyepiece includes an optical assembly through which the user views a surrounding environment and displayed content, wherein the optical assembly comprises a corrective element that corrects the user'"'"'s view of the surrounding environment, an integrated processor for handling content for display to the user, and an integrated image source for introducing the content to the optical assembly;

and

wherein the displayed content comprises a local advertisement, wherein the location of the eyepiece is determined by an integrated location sensor and wherein the local advertisement has a relevance to the location of the eyepiece.

2. The eyepiece of claim 1 wherein the eyepiece contains a capacitive sensor capable of sensing whether the eyepiece is in contact with human skin;

and wherein a local advertisement is sent to the user based on whether said capacitive sensor senses that the eyepiece is in contact with human skin.

3. The eyepiece of claim 1 wherein the local advertisement is sent in response to the eyepiece being powered on.

4. The eyepiece of claim 1 wherein the local advertisement is displayed to the user as a banner advertisement, two dimensional graphic, or text.

5. The eyepiece of claim 1 wherein the local advertisement is associated with a physical aspect in the user'"'"'s view of the surrounding environment.

6. The eyepiece of claim 1 wherein the local advertisement is displayed as an augmented reality advertisement wherein said local advertisement is associated with a physical aspect of the surrounding environment.

7. The eyepiece of claim 6 wherein the local advertisement is displayed as a three dimensional object.

8. The eyepiece of claim 1 wherein a local advertisement is displayed as an animated advertisement associated with a specific object in the user'"'"'s view of the surrounding environment.

9. The eyepiece of claim 1 wherein the local advertisement is displayed to the user based on a web search conducted by said user where said local advertisement is displayed in the content of the web search results.

10. The eyepiece of claim 1 wherein the content of the local advertisement is determined based on said user'"'"'s personal information wherein said personal information is made available to at least one of a web application and advertising facility;

and

wherein at least one of said web application, advertising facility and eyepiece filters said advertising based on said user'"'"'s personal information.

11. The eyepiece of claim 1 wherein the local advertisement is cached on a server wherein said advertisement is accessed by at least one of an advertising facility, web application and said eyepiece and displayed to the user.

12. The eyepiece of claim 1 wherein said user requests additional information related to the local advertisement by making at least one action of an eye movement, body movement, and other gesture.

13. The eyepiece of claim 1 wherein said user ignores the local advertisement by at least one of an eye movement, body movement, other gesture and not selecting said advertisement for further interaction within a period of elapsed time.

15. The eyepiece of claim 1 wherein said user may select to not allow local advertisements to be displayed whereby said user selects such an option on a graphical user interface or by turning such feature off via a control on said eyepiece.

16. The eyepiece of claim 1 wherein the local advertisement includes an audio transmission to said user.

17. An interactive head-mounted eyepiece worn by a user, wherein the eyepiece includes an optical assembly through which the user views a surrounding environment and displayed content, wherein the optical assembly comprises a corrective element that corrects the user'"'"'s view of the surrounding environment, an integrated processor for handling content for display to the user, and an integrated image source for introducing the content to the optical assembly, and an audio device;

and

wherein the displayed content comprises a local advertisement and audio, wherein the location of the eyepiece is determined by an integrated location sensor and wherein the local advertisement and audio has a relevance to the location of the eyepiece.