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SYSTEMS AND METHODS FOR CREATING AND INSERTING APPLICATION MEDIA CONTENT INTO SOCIAL MEDIA SYSTEM DISPLAYS

  • US 20110213670A1
  • Filed: 01/31/2011
  • Published: 09/01/2011
  • Est. Priority Date: 08/19/2009
  • Status: Active Grant
First Claim
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1. A method for delivering application media to a plurality of members of one or more social media systems via portals associated with the one or more social media systems, wherein the application media is maintained at a social relationship management system (SRMS) and transmitted to the one or more social media systems via interfaces between the SRMS and the one or more social media systems, comprising the steps of:

  • providing initial application media information to a respective social media system (SMS) corresponding to application media to be subsequently displayed to SMS members via SMS portals, wherein the initial application media information is associated with a unique instance of application media maintained at the SRMS;

    in response to information from the respective SMS at the SRMS indicating an SMS member request for initiation of the unique instance of application media, retrieving a unique application configuration file corresponding to the unique instance of application media;

    at the SRMS, applying the unique application configuration file to an application media container file to enable transmission of content associated with the unique application configuration file through a respective interface to the respective SMS and the SMS member; and

    transmitting content associated with the unique application configuration file through the application media container file to the respective SMS for display to the SMS member.

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