SYSTEMS AND METHODS FOR CREATING AND INSERTING APPLICATION MEDIA CONTENT INTO SOCIAL MEDIA SYSTEM DISPLAYS

• US 20110213670A1
• Filed: 01/31/2011
• Published: 09/01/2011
• Est. Priority Date: 08/19/2009
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Vitrue, Inc. (Oracle Corporation)
• Inventors: Maxwell, John, Wilde, Slain J., Williams, Horace II, Nolt, John B., Turner, Benjamin, Delgado, Paulo, Estes, Chad, Schult, John, Reynolds, Jason C., Pocius, Bryan S., Strutton, Michael J.
• Granted Patent: US 10,339,541 B2
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 51/066 Format adaptation, e.g. format conversion or compression

Abstract

Systems and methods for delivering application media content to multiple social media systems (SMSs) for display to SMS members. The method includes the steps of providing initial application media content to respective SMSs. Once a respective SMS member interacts with the initial content, a social relationship management system (SRMS) receives indication from an SMS of such interaction, and retrieves a unique application media file relating to application media content. The unique application media file is then applied to an application media container file that overcomes certain formatting protocols and requirements of the SMS and enables transmission and delivery of the application media content to the SMS. The application media content is then delivered to the SMS member on the SMS through the application media container file.

Claims

1. A method for delivering application media to a plurality of members of one or more social media systems via portals associated with the one or more social media systems, wherein the application media is maintained at a social relationship management system (SRMS) and transmitted to the one or more social media systems via interfaces between the SRMS and the one or more social media systems, comprising the steps of:

providing initial application media information to a respective social media system (SMS) corresponding to application media to be subsequently displayed to SMS members via SMS portals, wherein the initial application media information is associated with a unique instance of application media maintained at the SRMS;

in response to information from the respective SMS at the SRMS indicating an SMS member request for initiation of the unique instance of application media, retrieving a unique application configuration file corresponding to the unique instance of application media;

at the SRMS, applying the unique application configuration file to an application media container file to enable transmission of content associated with the unique application configuration file through a respective interface to the respective SMS and the SMS member; and

transmitting content associated with the unique application configuration file through the application media container file to the respective SMS for display to the SMS member.

2. The method of claim 1, wherein the initial application media information comprises a metadata file including instructions to retrieve application media content.

3. The method of claim 1, wherein content associated with the initial application media information is displayed to SMS members.

4. The method of claim 1, wherein the initial application media information includes a starter control that, when interacted with by an SMS member, causes the respective SMS to request the unique instance of the application media.

5. The method of claim 4, wherein the starter control is selected from the group comprising:

a starter image, a starter button, a play button, a hyperlink, a selection screen.

6. The method of claim 1, wherein the unique application configuration file is selected from the group comprising:

an extensible markup language (XML) file, a hypertext markup language (HTML) file.

7. The method of claim 1, wherein the unique application configuration file is stored in an SRMS database.

8. The method of claim 1, wherein the application media container file comprises a SWF file.

9. The method of claim 1, wherein the application media container file enables transmission of content through SMS portals that would otherwise not be capable of being transmitted through SMS portals.

10. The method of claim 1, further comprising the step of:

prior to applying the unique application configuration file to an application media container file, applying the unique application configuration file to an application module file capable of executing instructions in the unique application configuration file.

11. The method of claim 10, wherein the application module file corresponds to a specific application media type.

12. The method of claim 10, wherein the application module file comprises a SWF file.

13. The method of claim 1, wherein the unique instance of application media is selected from the group comprising:

an interactive poll, an interactive quiz, an electronic coupon, an interactive game, custom-designed media.

14. The method of claim 1, wherein the unique instance of application media is part of a marketing message.

15. The method of claim 1, wherein the unique instance of application media is generated by a marketer via an Internet-accessible portal operatively coupled to the SRMS.

16. The method of claim 1, wherein the interface between the SRMS and each SMS is an application programming interface (API) that enables communication between the SRMS and each SMS.

17. The method of claim 1, further comprising the step of receiving response information at the SRMS from the respective SMS corresponding to SMS member interaction with the content associated with the unique instance of application media.

18. The method of claim 17, wherein the response information includes one or more of the following:

information corresponding to application media views, information corresponding to application media clicks, information corresponding to URL clicks, information corresponding to comment posts, SMS member contact information, SMS-specific responses.

19. A method for delivering application media created by a marketer via a social relationship management system (SRMS) to a plurality of members of one or more social media systems via portals associated with the one or more social media systems, comprising the steps of:

receiving application media information at the SRMS from the marketer corresponding to application media to be displayed via one or more social media systems (SMSs) to SMS members via SMS portals;

generating a unique application configuration file corresponding to the received application media information;

associating the unique application configuration file with message information that includes specifics for delivery of the application media to the one or more SMSs and respective SMS members; and

transmitting the message information to the one or more SMSs for subsequent display of the application media to SMS members via the SMS portals, wherein the message information is transmitted via an interface between the SRMS and each SMS.

20. The method of claim 19, further comprising the steps of:

upon receipt of information at the SRMS from a respective SMS indicating an SMS member request for initiation of the application media, retrieving the unique application configuration file corresponding to the application media;

at the SMS, applying the unique application configuration file to an application media container file to enable transmission of the application media through a respective interface to the respective SMS and the SMS member; and

transmitting content associated with the unique application configuration file through the application media container file to the respective SMS for display to the SMS member.

21. The method of claim 19, wherein the application media information includes one or more of:

application media type, application media format, application media specifics, expiration date, graphics, audio information, SMS member capabilities, information retrieval fields.

22. The method of claim 19, wherein the application media is created by the marketer.

23. The method of claim 19, wherein the application media comprises pre-stored application media within an SRMS database.

24. The method of claim 19, wherein the application media is selected from the group comprising:

an interactive poll, an interactive quiz, an electronic coupon, an interactive game, custom-designed media.

25. The method of claim 19, wherein the unique application configuration file is selected from the group comprising:

an extensible markup language (XML) file, a hypertext markup language (HTML) file.

26. The method of claim 19, wherein the message information includes one or more of:

one or more SMS identifiers indicating one or more SMSs for which the application media is to be displayed, date information corresponding to one or more display dates for displaying the message information on each SMS, a message identifier, time information corresponding to a specific time for displaying the message information, a developer identifier corresponding to a specific developer that generated the application media, a schedule for repeat displays of the message information.

27. The method of claim 19, wherein the message information comprises a metadata file including instructions to retrieve the application media.

28. The method of claim 19, further comprising the step of storing the unique application configuration file in a SRMS database for subsequent use.

29. The method of claim 19, wherein the interface between the SRMS and each SMS is an application programming interface (API) that enables communication between the SRMS and each SMS.

30. A system for delivering application media to a plurality of members of one or more social media systems via portals associated with the one or more social media systems, comprising:

a social relationship management system (SRMS) that enables generation of application media content by one or more marketers and subsequent delivery of application media content to one or more social media systems (SMSs);

one or more social media systems (SMSs) that display content to SMS members;

a communication link that operatively couples the SRMS to the one or more SMSs, the communication link including one or more interfaces;

a database for storing SRMS content; and

an SRMS processor that performs the steps of;

providing initial application media information to a respective SMS corresponding to application media to be subsequently displayed to SMS members via SMS portals, wherein the initial application media information is associated with a unique instance of application media maintained in the SRMS database;

in response to information from the respective SMS at the SRMS indicating an SMS member request for initiation of the unique instance of application media, retrieving a unique application configuration file corresponding to the unique instance of application media from the SRMS database;

at the SRMS, applying the unique application configuration file to an application media container file to enable transmission of content associated with the unique application configuration file through a respective interface to the respective SMS and the SMS member; and

transmitting content associated with the unique application configuration file through the application media container file to the respective SMS for display to the SMS member.