Template Creation and Editing for a Message Campaign

• US 20110214046A1
• Filed: 03/07/2011
• Published: 09/01/2011
• Est. Priority Date: 04/07/2000
• Status: Abandoned Application

• Current Assignee: Visible World, LLC
• Original Assignee: Visible World Incorporated (Comcast Corporation)
• Inventors: Schuler, Chet, Haberman, Seth
• Application Number:
  US13/041,822
• Publication Number:
  US 20110214046A1
• Time in Patent Office: Days
• US Class Current: 715/202
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/23439 for generating different versions
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method for dynamically creating individualized, multi-media messages and to deliver the messages to specific target groups or individual viewers. A message, story, or advertisement is assembled on demand, based upon rules applied to each viewer'"'"'s profile and a library of media segments. The framework for the final personalized message is a story or message template designed for a campaign. A set of viewer profiles is assembled from designated databases for each of the targeted entities. A collection of media segments is also created or selected and then made available to produce the final personalized message at assembly time. Specific media segments are selected and merged according to the message template and information about the viewer derived from each viewer'"'"'s profile. The information from the viewer profile is interpreted by a rule system to determine which of several potential media segments to select for use in the personalized message. The merged composite is then encoded to match the distribution media and forwarded to the viewer.

Claims

1. A method for creating a message campaign, said message campaign providing a narrative framework for creating personalized messages for an intended audience, wherein said personalized message is based on user profile data of said intended audience, said method comprising:

creating at least one default message example of a personalized message;

delineating general characteristics of members of said intended audience and creating a set of target entity qualification data factors for use in database searches to acquire a list of entities to which a personalized message will be distributed;

creating an entity profile template including a substantially complete definition of information about each of said entities that is to be acquired by said database search;

using said entity profile template for generation of target entities profiles and status;

constructing a message template; and

constructing a message resource library.